"Internet celebrity" refers to a person who has become popular because of an event or behavior in real life or online life, or who has been exporting professional knowledge for a long time.
Their popularity is magnified by the network because of their own characteristics, which accords with netizens' psychology of aesthetics, ugliness, entertainment, stimulation, voyeurism, imagination, taste and spectator, and they are sought after by the network world intentionally or unintentionally and become "network celebrities".
Therefore, the emergence of "network celebrities" is not spontaneous, but the result of the joint action of the interests of network celebrities, network promoters, traditional media and audience psychological needs under the network media environment.
The name "network celebrity" is not a shield for evil, but should represent responsibility and responsibility. Please join hands with Qi Xin, and don't let "network celebrities" prejudice social values.
Remarkable results have been achieved in the rectification of chaos in webcasting in China. However, due to the low violation cost and high supervision cost of the live broadcast industry, there will still be "fish escaping from the net". In view of the current "edge ball" and vulgar behavior, we can take the way of enumerating to concretize the content and behavior that the law prohibits live broadcast and improve the operability of the law.
At the same time, a blacklist system for information sharing should be established to prevent illegal network celebrities from appearing again. The insiders believe that webcasting is not an anchor's closed entertainment, but a performance for the public. The live broadcast platform is not as simple as providing a platform and not taking any responsibility.
We should establish a preventive mechanism in advance, improve the quality of relevant employees, and establish a qualification review mechanism for live broadcasters or a professional anchor training mechanism. Relevant departments must also comprehensively use a variety of regulatory measures with equal strength, not only to block illegal accounts, but also to confiscate illegal income, and even close illegal live broadcast websites, so as to prevent live broadcast platforms from becoming hotbeds for nourishing illegal online celebrities.