Tanabata activity planning scheme theme cosmetics 2022 (selected 3 articles) 1? August 16 is a traditional festival in China-Qixi Valentine's Day. According to an ancient legend, the seventh day of the seventh lunar month is the day when Cowherd and Weaver Girl meet at the annual Magpie Bridge for marriage. By extension, especially in recent years, Qixi Valentine's Day has become a special festival for contemporary fashion men and women to pursue fashion and express their love, similar to Valentine's Day on February 14.
? In order to make the management characteristics of the club fully reflect the management style of "luxury fairy mirror and party feast", the department has made the following activities planning according to the current company's operation situation and the changes in the entertainment market, aiming at the consumer groups of Qixi Valentine's Day.
? I. Theme of the event
? Tanabata Valentine's Day brand-new fashion theme party activities
? Love shock wave looking for the goddess in your heart
? Second, the activity time
? August 15, 16 (Sunday, Monday)
? III. Purpose of the activity
? 1, through this activity, improve the brand appeal of the club in the surrounding industry markets;
? 2. The average daily turnover increased by 20%. (Example: the average daily turnover is 6.5438+0.5 million yuan x 20% = 654.38+0.8 million yuan)
? (After the event, the Finance Department will report the results of the event to the Board of Directors. )
? Fourthly, the concept of activity.
? This activity integrates the effective promotion methods of Beijing, Shanghai, Shenzhen and bars, and combines the entertainment experience of Dongguan, aiming at the consumption psychology that men and women in fashionable cities like to look for passion and excitement. The activity adopts the way of making friends on a large scale, and encourages the guests who come for entertainment to try to talk with strangers. Through our careful and solemn control of the dating process, I believe we can definitely create a cheerful and fresh night bar lifestyle. (For the specific control method, see Item 6 of the planning case, the first wave of love shock)
? V. Methods of activities
? 1. Integrate the customer resources of all departments of the company, and uniformly release the event information to the guests in the form of short messages;
? 2. Publish the activity information, contents and methods to the guests who recently visited the company through outdoor advertisements, dj stations, led display screens and private room computers;
? 3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;
? 4. This activity takes Passion Hall as the activity center, supplemented by ktv rooms;
? 5. All female guests visiting on June 5438+06 can get a rose at the information desk.
? 6. With the opening of the hall, two chocolates will be presented.
? Activity of intransitive verbs
? Love hits the first wave: "find the goddess in your heart" (pay attention to consideration)
? 1. campaign slogan: resolutely talk to strangers;
? (2) The company designs its own dating cards, male (green) and female (pink); The contents of the appointment card include: name (nickname), age, hobbies, work, and requirements for him/her;
? (3) After the guest opens the platform/card, he will give the guest a friend card together with the platform/card snacks for the guest to fill in;
? (4) guests
? People can observe and then entrust the waiter to give the friend card to the person he/she likes;
? If both parties are interested, they can communicate with each other through the waiter and start dating.
? 6. In order to enliven the business atmosphere in the lobby during the activity, the company can consider arranging dj waiters who have not entered the room to wear casual clothes to participate in the activity. (Specific implementation arrangements will be decided separately)
? The second wave of love shock: "show off yourself, hot mm calls to order" (this plan includes lobby and private room)
? Cadres above the director level of the company will observe the female guests present that night. If you find a beautiful young girl, you can inform your subordinates to invite her to perform a simple performance at a specific time in the company (the host and performance time will be arranged separately). After the performance, they can get a cocktail card specially made by the company, and they can get cocktails designated by the Tang Dynasty in the cocktail bar with the wine card.
? The selection of this activity must be approved by the general manager or director of the company.
? Love strikes the third wave: "true confession"
? The company can provide opportunities for visiting couples to take to the dj stage to express their love loudly on Valentine's Day. Get a bottle of champagne from Tang Hui.
? On a special day, a special confession of true feelings, how can you not touch her/him?
? The fourth wave of love shock: "romantic passion" (this plan includes hall and private room)
? During July1May-July 16, those who consume more than a dozen bottles of beer or 150 will get a lottery ticket at 0: 00 on July 16, and so on. Draw on the spot.
? First prize: three deluxe rooms in xx Hotel, one for each night.
? Romantic decorations and a bottle of champagne.
? Check-out time was postponed to 4 p.m.
? Second prize: one for each of the three digital MP4s;
? August 16 is a traditional festival in China-Qixi Valentine's Day. According to an ancient legend, the seventh day of the seventh lunar month is the day when Cowherd and Weaver Girl meet at the annual Magpie Bridge for marriage. By extension, especially in recent years, Qixi Valentine's Day has become a special festival for contemporary fashion men and women to pursue fashion and express their love, similar to Valentine's Day on February 14.
Tanabata activity planning scheme theme cosmetics 2022 (selected 3 articles) 2? Case 1: Tanabata must not be missed.
? Theme: "The Covenant of Sweet Roses"
? Activity time: August1-August 3.
? Activity mode: Couple customers can get a rose at will.
? About "Hui" will be issued at the end of Qixi.
? Activity time: July 25th-July 27th.
? Activity mode: 1. VIP customers who spend more than one day in 520 yuan will be given a pair of lovers' pillows (within 40 yuan), and they can get 50 copies per day with the cashier's receipt, while stocks last. Ordinary customers will be given a set of lovers' cups (glass sets are mainly made in 30 yuan) when their daily cumulative consumption is over in 520 yuan. They can get them with the cashier's receipt, with a daily limit of 50 copies, while stocks last.
? Case 2: Qixi interactive game begins.
? Activity time: August1-August 3.
? Activity content:
? 1). During the event, customers can go to the event site to participate in the event after spending more than 300 yuan in a single day.
? 2) Voucher cashier receipt is limited to one time per person. The number of prizes is limited while stocks last.
? Three entry modes:
? 1), however, I feel the harmonious heartbeat of the sacred unicorn. When the two fight, one trick is to guess. The rower can only guess the words on the board through body language, and if he answers correctly, he will be promoted.
? 2) One person writes down his favorite dish in one minute, and another person also writes down the other person's favorite dish in one minute, at least eight dishes. Answer 6 or more questions and go to the next level.
? 3) The duet of love songs wins the applause.
? Prizes:
? The first level: two roses.
? Level 2: 2 movie tickets.
? Level 3: Specify a pair of shoes.
? Precautions:
? An event planner with a reason will then design the rules of the event. The design criteria of activity rules are two sentences: simple process, less thinking and clear and unambiguous copy. However, on top of this criterion, there is also a very high hat, that is, the activity design seamlessly connects with the reason. For example, you are going to do an activity, hoping that customers will feel affordable, but there is no high operating cost to spend. What should you do?
? ① Make the theme of the activity attractive;
? ② Make the activity give people a unique feeling;
? ③ Carefully design activities and rules;
? ④ Match activities and reasons carefully.
? (1) and (2) are mainly clerical work. When it comes to (3), the way and rules of activities are very simple for many people, yes, but not necessarily. The way and rules of the activity largely determine whether it is enough to attract customers to participate in the activity. There are several points to note:
? The general prize is not necessarily better than the lottery, but if the rules and success rate of the lottery are not well designed, it is better to simply and rudely win the general prize or simply and rudely draw the prize. The more complicated the rules of the activity, the stronger the customer's mentality of running away, but if you adopt a gamification design and give rewards step by step, then the customer will follow your rhythm very obediently. Finally, match the activities and reasons, that is, don't clean boots, cotton shoes and down jackets in summer, and say, "It's cold in summer, clear it."
? How to let customers see the activity?
? The four most important things in customer operation are open source, throttling, maintenance and stimulation. Activity operation is to achieve the goals of these four things. Therefore, the object of activity operation is people, not customers at different stages. Then, we need to know where my customers hang out and choose the delivery channel. As for how to choose, you can refer to previous data; If there is no data, it is recommended to do market research.
? Late activity report
? Regardless of the scale of the activity, an activity effect report needs to be completed after the activity. The activity effect report can be long or short, but it usually includes: a. Activity summary: simply retelling the theme, object, time and content of the activity; B, activity effect statistics: describe the activity effect after the activity; C. Publicity effect statistics: make statistics on the effect of each delivery channel, and roughly grasp the relevant data such as passenger flow and conversion rate brought by each channel; D. Reflection and summary: What experiences and lessons have been brought by the effectiveness of activities and publicity, how to adjust and improve them next time.
? For cosmetics store activities, it is a mode of commercial development now, which can be used not only to sell goods, but also to promote their own goods and brands. Many dealers will try their best to create a promotional atmosphere even if there are no festivals.
Tanabata activity planning scheme theme cosmetics 2022 (selected 3 articles) the third article? I. Free Promotion Plan
? Selection method: free samples.
? (1) reason
? 1, in response to competition
? In similar products, it is very common to give away samples for free. In view of this situation, we can't lag behind, and we must keep our old customers. When competitors try to win over consumers with this benefit point, we should also give consumers the same or even more benefits to attract new users and retain loyal customers.
? 2. Trial of new products
? Dr. Li has been committed to developing new products to protect consumers' skin, so he can launch various new products from time to time, such as moisture whitening fruit series, slimming series, shampoo and shower gel, baby series and so on. And free samples can be given to consumers for trial, which can eliminate their psychological barriers of suspicion and reduce their consumption risks. And make it feel good about Dr. Li's brand.
? (2) implementation
? 1. Time: Saturday and Sunday in the middle of the year, May Day, Golden Week and other hot consumption periods.
? 2. Location: large supermarkets and specialty stores selling xx products in xx city, where supermarkets are located near the counter.
? 3. Implementation method: Designate a special person to manage and distribute free samples. The consumer receives the sample products (10g copies) from the special person with the shopping payment receipt, and fills in the sample receipt (only including simple information such as name, gender, age, occupation, telephone number and email address, and the latter two items can be omitted).
? 4. Personnel: one person is arranged at each supermarket sales point, and the exclusive store performs it for the clerk.
? 5. pace
? (1). Promoters are in place to prepare for the event.
? (2) Consumers buy xxx products.
? (3) Fill in the form at the promoter with the consumption voucher.
? (4) Free samples.
? (5) After the day's activities, the promoters shall count the number of free samples and sort out the information of the sample registration form. Submit to the superior and get off work.
? 6. Difficulties in operation:
? (1) Promoters pass off samples with false information.
? (2) As the steps are slightly complicated, the degree of cooperation of consumers may be reduced.
? (3) The cooperation of stores may not be high.
? (4) The information transmission rate in the supermarket may not be high.
? (3) Cost budget and effect evaluation
? 1, cost budget
? (1) The cost of the free sample itself.
? (2) Promotion personnel expenses.
? (3) Store rent and related expenses.
? 2. Effect evaluation
? Because this method is common, it may not be easy to attract the attention of consumers. But for those consumers who buy products, this is a better and more affordable way to give back, which is conducive to building brand loyalty and brand reputation. But after all, it is difficult to attract new consumers by this way alone, which is not conducive to opening up the market.
? Second, the preferential promotion plan
? Choice: Refund
? (1) Reason:
? 1, in response to competition
? Among similar products, there are not many manufacturers who adopt the refund method. Choosing this way can make consumers feel a little fresh.
? 2. Benefit our customers
? At present, Xx's products have a good reputation in China market, which is considered by consumers to be cost-effective. In order to thank consumers, the way of refund can make consumers feel affordable.
? 3. Increase sales.
? Taking preferential sales promotion can directly drive the sales of products, and the effect is more dreamy. Moreover, the strategy of refunding X yuan for over xx yuan is mainly to promote the sales of mid-range products of xxx. The price of single products is mostly between xx yuan and xx yuan, such as eye cream, lotion and some mask sets, which are mostly essential items in daily maintenance. Consumers can take this opportunity to buy them in advance. To reach the standard of xx yuan, you have to add another product, such as facial cleanser, which is also a dream combination, which can promote sales with each other.
? (2) implementation
? 1, time: x month x day to x month x day.
? 2. Location: large supermarkets and specialty stores selling xx products in xx city, where supermarkets are located near the counter.
? 3. Implementation method: Designate a special person to manage and return cash. Consumers who purchase xxx products at one time (where X yuan is more than xxx yuan, but less than xxx yuan, and so on) can get a thank-you refund of X yuan with the shopping payment receipt (such as the proof of purchasing Dr. Li's products), and fill in the refund claim form (only including simple information such as name, gender, age, occupation, telephone number, email address, etc., and the latter two items can be omitted).
? 4. Personnel: one person is arranged at each supermarket sales point, and the exclusive store performs it for the clerk.
? 5. pace
? (1). Promoters are in place to prepare for the event.
? (2) The consumer spent more than xx yuan on Dr. Li's products.
? (3) Fill in the form with coupons to the promoters, and be sure to record the single number of coupons.
? (4) Receive a refund of the corresponding amount.
? (5) After the day's activities, the promoters will count the refund amount and sort out the information of the refund registration form. Submit to the superior and get off work.
? 6. Difficulties in operation
? (1) As the steps are slightly cumbersome, the degree of cooperation of consumers may be reduced.
? (2) The cooperation of stores may not be high.
? (3) The information transmission rate in the supermarket may not be high.
? (3) Cost budget and effect evaluation
? 1, cost budget
? (1) refund amount.
? (2) Promotion personnel expenses.
? (3) Store rent and related expenses.
? 2. Effect evaluation
? Because this method has no convenience such as direct discount, consumers' participation may not be high, but it can increase product sales to a certain extent.
? Third, the competition and lottery promotion program
? Selection method: draw lots after answering questions
? (1) Reason:
? 1, you can collect more consumer information, establish an information base, facilitate future public relations, and consolidate consumer loyalty.
? (2) implementation:
? 1, time: whole year
? 2. Location: Website
? 3. Implementation method: The consumer logs in Dr. Li official website, fills in personal information, and experiences and feelings of purchasing xxx products. Every month, 10 lucky consumers will be selected and given a xXX product set worth XX yuan by mail.
? 4. Personnel: network management personnel, impartial personnel of the Public Security Department, personnel responsible for contacting winning consumers and mailing products.
? 5. Step:
? (1), network resource settings.
? (2) Determination of prizes: in winter (1, February, 65438+February), xxx hydrating mask set with the theme of "Moisturizing a Winter" will be given; Give xxx a spring (March to May) eye shadow set with the theme of "Colorful Spring Princess"; In summer (June-August), a sunscreen suit with the theme of "Sunshine Beauty" will be presented; Autumn (September ~165438+1October) fruit moisturizing and whitening suit, the theme is "true beauty".
? (3) Advertising, you can add this lottery information to various advertisements, or you can promote this activity on the packaging.
? (4) Consumers fill in information online.
? (5) The staff will randomly select the winners in the form of standard lottery, and the winners will be selected at the beginning of each month, which is fair and impartial.
? (6) The staff contact the winning consumer to confirm the delivery address.
? (7) The staff will issue prizes.
? (8) Feedback received by prizes.
? (9) Organize and summarize the consumer information collected in this way (regularly).
? 6. Difficulties in operation
? (1) The publicity may not be enough.
? (2) The participation of network marketing may not be high.
? (3) The information filled in by consumers is untrue.
? (4) Consumers may refuse to participate in activities because they are not interested in prizes.
? (5) Increased marketing costs on the Internet.
? (6) The total value of prizes in the four seasons should be similar, and there should be no disparity to avoid unfairness.
? (3) Cost budget and effect evaluation
? 1, cost budget
? (1) bonus fee.
? (2) Network setup cost.
? (3) network management personnel costs.
? (4) Costs related to the administration of justice.
? (5) Other staff (liaison officer, postman) expenses.
? (6) mailing expenses.
? (7) publicity related expenses.
? 2. Effect evaluation
? Participation has become the biggest problem in this promotion. The attraction of prizes is not high enough, the influence may not be great enough, and the effect may not be obvious enough. However, the influence of the network in today's society is growing. Therefore, it is necessary to try slowly in this respect in order to lay a good foundation for winning more consumers in the future.