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The current situation of Bosideng's export to Europe
Bosideng garment export situation (I) Introduction Bosideng International Holding Co., Ltd. was established in 1976. It is a multi-brand comprehensive garment management group in China, and its main business is the design, manufacture and sales of down jackets. The down jacket brands under the Group include Bosideng, Xuezhongfei, Kangbo and Xiebing, with nearly 6,000 retail stores in China market. Through these brands, we can consolidate our leading position in the down jacket industry in China. Make outstanding contributions to expanding the social influence of independent brands in China and the right to speak in international fashion. On the basis of down jacket as its core business, the main non-down jacket brands currently operated by the Group include Bosideng Men's Wear, Jessie Women's Wear, Mogao Men's Wear and Shameite School Uniforms. Bosideng's own brand products have successfully entered the markets of Britain, Germany, the United States and other countries and regions. (II) Export Status of Bosideng Brand Clothing As a world-renowned clothing manufacturer, Bosideng has a long-standing reputation at home and abroad. In recent years, Bosideng clothing has always maintained the gold medal status of brand clothing export in the international clothing economic export trade activities. Since 200 1 China joined the WTO, many advanced trade rules of the World Trade Organization have been applied in Bosideng's foreign trade practice, such as the abolition of the quota system, and the development trend of Bosideng's clothing industry has shown an increasing speed. (I) Main types of clothing products exported by Bosideng Company At present, the products that Bosideng Company participates in clothing export are mainly household down jackets (men's and women's clothes), vests, summer clothes, children's clothes and middle-aged and elderly clothes. It can be concluded from the table 1 that down jackets (men's and women's clothes) account for 43% in 20 15 years, followed by summer clothes and children's clothes, accounting for 23% and 2 1% respectively, vests account for 9%, and middle-aged and elderly clothes account for 4%.