Step 2: Refine the title and simplify the text.
Step 3: Choose a suitable layout.
Step 4: Choose the right color scheme.
Step 5: Select relevant illustrations.
Step 6: Make POP according to the format requirements.
Hand-painted POP making tips Practice hand-painted POP orthography or movable type is the basis of a poster. Beginners are advised to buy a copybook and practice calligraphy with markers and calligraphy practice grids.
Mastering several common font decoration methods is the soul of a poster. A good title can not only highlight the theme, but also make the picture more vivid. However, there are many ways to modify the title, and beginners may not find the direction. You might as well find several decorative ways you like in practice, so that you can not only master the techniques easily, but also learn them better. At the same time, it can shorten the production time and quickly improve the quality of students' hand-painted POP posters.
Pay attention to the layout of typesetting. The simplest typesetting is horizontal layout. Beginners would rather seek stability than expect life and change. At this time, you can use decorative lines or color blocks in the decoration to distinguish the text from the title text, so that they are different from each other, but echo each other. Other typesetting layouts are as follows:
Title, illustration and text each occupy about 1/3 of the poster area. The title and subtitle of a POP should add up to 1/4 to 1/2 of the whole POP area. Usually the title accounts for about 1/3 of the poster area. (When the POP text content is less, the title can account for about 1/2 of the poster area; When there is a lot of text, the title can also be compressed to 1/4. )
Leave the four sides of the poster blank, which is also called the external "gas preservation" of the POP poster. If there is no gas retention, the content of the poster will be pushed in all directions, which will make people feel suffocated and stuffy in their chests. The specific width of blank space will vary according to the size of the poster, and 3 ~ 5 cm of blank space should be left on the four sides of 2-open (530cm×760cm)POP paper; 4-inch (390cm×543cm) POP should have 2 ~ 4 cm blank on four sides; Generally, 0.5 ~ 1 cm is left blank on the four sides of the card.
As long as there are more than two lines (including two lines) in the content, the line spacing should be greater than the word spacing POP, so it is necessary to pay attention to the line spacing of each line of text. The specific line spacing is generally between 1/3 and 1/2. The requirement of word spacing is that words are next to words, but generally they cannot be connected together, so a certain gap should be left.
There are not many colors but a poster, and the theme can be 3~5 colors. Too many colors are easy to get confused, and too few can't highlight the key points. For this reason, the author suggests that the title text can be written in 1~3 colors, the body text can be written in one color (that is, the key contents (such as "delivery", price and date) can be written in another color.
The choice of illustrations should be related to the product. For example, the picture below shows a slim young woman, which is easily reminiscent that Besunyen's target customers are young women, and her slim figure can better reflect the slimming effect of the product.
Generally speaking, the main title of an event poster is more direct, so people can know what the event is at a glance, or the main title is more interesting and the subtitle is more straightforward.
Extension: Fan, the latest plan book of the college students' hand-painted POP poster design competition. The campus with exquisite and elegant activity background is covered with heavy poster culture, and the rich and diverse literary atmosphere promotes students' overall success. In order to promote the construction of campus spiritual civilization, prosper campus culture, enrich campus life and show the color of Bijie University. Bijie University Student Art Design Association will hold a pop poster design competition in this passionate month 1 1! I hope that through this activity, teachers and students will pay attention to the construction of our campus quality and the artistic (exquisite) posters of campus activities. At the same time, it can promote students' understanding of pop!
Activity Introduction 1 Activity Name: Campus Hand-painted pop Poster Design Competition
2. Purpose: This activity not only enriches the campus culture for all teachers and students, but also enlivens the campus atmosphere. It can also improve teachers' and students' interest in pop advertisements and explore pop poster designers with innovative consciousness and strong design ability.
3. Organizer: Bijie University
4. Organizer: Art and Design Association
5. Venue: Art Square
Three. Work plan: 1. Invite judges:
2. Preparation funds: Prepare materials and funds before 1 1.00.
3. Activity flow:
(1) Registration method:165438+1October 10- 14, and indicate your name, contact number and qq.
⑵ Preliminary contest: After the contestants register, they will create their own works according to the given theme, and submit their works to the Office of Art and Design Association on1October 20th, 165438, and the finalists will be selected by the judges.
⑶ Final: The final will be held on the spot. The four pieces of white paper used in the competition should be flat and clean, and other production tools and materials should be brought by the participants themselves. Participants who need help during the competition must inform the staff first. After the contestants finished their works, they were put away by the staff, and the contestants quickly left the competition venue.
(4) There are 4 on-site service personnel, 2 contestants and 2 judges. The competition lasts for one and a half hours, and you can submit your contribution in advance. The judges score, and the final score is to remove a highest score and a lowest score, and then calculate the average score. The results of the competition will be announced to the whole hospital.
Note: Outstanding works that have not won prizes will not be returned as collectibles.
(4) Total score = (preliminary score+final score) /2
(5) Award: The Youth League Committee of Bijie University and the Art and Design Association issued honorary certificates.
Four. Requirements for participants and works: (1) Participants:
school
(2) Job requirements:
① Specifications of works: quarto
② Working materials: materials are not limited.
③ Form of works: unlimited.
④ Number of works: 1
⑶ Theme of the work: to be determined
Verb (abbreviation of verb) Award setting: (1) Award setting:
First prize, bonus 100 yuan and certificate of honor;
Second prize, second prize 80 yuan and honorary certificate;
Third prize, 50 third prizes and honorary certificates;
Ten outstanding honorary certificates
(II) Activity flow:
Publicity time:165438+10.5-165438+10.3.
Submission time of the preliminary round:165438+1October 20th-165438+1October 22nd.
The preliminary results will be announced on1October 24th 165438+.
Final time:165438+1October 28th.
Awarding time: 65438+February 2.
Exhibition time: 65438+early February
Requirements for intransitive verb posters: hand-painted campus pop posters 10, 4 in the preliminary contest, 4 in the finals and 2 in the winners list.
Venue: campus bulletin board
Announcement time of winners:165438+1October 30th.
As a prelude to the activity, posters play a demonstration role in the artistry (beauty) of campus posters, and natural quality is very important. For better publicity effect, posters should have a certain sense of series, and the specifications should be arranged by the Art and Design Association.
VII. Activity Budget |:
Unit Price (Yuan) Quantity Total Price (Yuan) Bonus+Certificate
First prize (1)
1/2, 100+5 1 105
Second prize (second place) 80+52 170
Third prize (three) 50+53 165
Award for Excellence (10) 5 1050
Poster promotion 5 1050 banner promotion 1203360 judges' fee1010004 cardboard opening equipment 0.5800400 marker equipment 2050 1000 total 3300.
Art design association
Xx year165438+1October 4th.
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The first step in how to draw a poster by hand is to communicate the needs and understand the design purpose.
Whether communicating with customers or planning or copywriting of our own company, we must make clear the purpose of the design before starting the design. When, who, where, what to do, what is the purpose, and what kind of results to achieve.
Be sure to clarify these requirements. If you don't have a good grasp of style, you can choose several similar works for your customers to choose and better grasp the design style.
Before the second design step, you must draw a sketch.
After understanding the purpose of the design, you must draw a sketch before the design. It is a good habit to draw a design sketch first.
We can draw a general composition, main characters, pictures and so on on paper first.
In this way, you can avoid the trouble of drawing directly with software and then modifying it repeatedly. If you encounter problems in the process, you can also directly communicate with the other customers to confirm, so that your design ideas will be clearer, so that the subsequent implementation process will be smoother and work efficiency will be greatly improved.
The third step is to start using software design according to the sketch.
After sketching, you can start designing with software. According to the structure of the design sketch, referring to the requirements of previous communication with customers and the design style, this poster is designed by PS or AI software according to the principles of color matching, color matching, layout and font style size selection.
How to make hand-painted posters? How to typeset better? First, the layout: also known as typesetting, first decide whether it is straight or horizontal, and pay attention to leaving space around when writing, so as to avoid the layout flying, not concentrated enough, giving people the feeling of shoddy. Secondly, the font size, style and color matching of the whole layout should also be considered. Second, the main title: This is the focus of POP, which can best keep the audience's eyes, so the font must be eye-catching, eye-catching, clear and easy to read, and the number of words should not be too much. It should be finished in about 2 seconds. Third, subtitle: If the main title can't fully explain the content, or in order to make the content more attractive to the audience, the supplementary explanation of the subtitle is necessary, so the subtitle has the function of making the finishing point. But if the main title can't attract the audience, then the audience will not be interested in reading the subtitle. This popular design is a failure. To be clear, only when the audience's eyes can shift from the main title-subtitle-the explanatory text of the specific content can such a POP succeed. 4. Explanatory text: Explanatory text is a copy that fully explains the content and purpose in hand-drawn POP. Pay attention to: 1 when writing, be concise and to the point, so as to avoid unsatisfactory sentences. The most attractive information should be written in front to induce readers to continue reading. 3. The number of writing lines should be within 7 lines as far as possible, and each line should not exceed 15 words. V. Illustration: POP expressed in words alone is monotonous. Illustration is a good way to adjust, but it should be avoided as much as possible. Sixth, decoration: decorative frames and pattern shading are common methods. Among them, the modification of words is very important, but it should be noted that large characters without modification will appear monotonous, and too many small characters will hinder reading. Although POP advertising is not "extensive and profound", it is difficult to learn and master, and it is not a mystery that can be completely explained in a few words. Let's write here for the time being, and hope to discuss it in detail later.