In the information age, in order to adapt to the rapid development of the current Internet, many companies have gradually come into contact with the advertising form of soft text marketing, but many people don't know how to write good marketing articles, and what they write has not played a real role in soft text. The following four aspects are the places where soft writing written by Bian Xiao is used. If you are interested, please continue reading! First, to create a good theme, we should not only be faithful and elegant, but also give consideration to humor and charm. So, we definitely don't want you to be the title party. Instead, you should write high-quality copies of information around the subject. Soft text that does not support high-quality copywriting can never be said to be good soft text. In addition, our theme also needs to consider the acquisition of major search engines, ranking rules and customer search habits. Only in this way can the topic get a good ranking in major search engines. Image text. Second, the arrangement of pictures, words and words on photos is the basic requirement of press releases. A copy without any image looks very boring, but you can assign a suitable image to the copy to align the characters of the whole page image. According to our research, guests sometimes stay in beautiful photos for a few seconds. Don't underestimate this time. This is enough to decide whether your copy ranks high or low. Therefore, copying and adding pictures is not only to enhance the customer experience, but also to enhance the demand of website ranking. Third, the current hot spot combination usually has only one technology and topic in a major. The more * * * enjoys the later period, the more I feel that what I should enjoy is * * *. At this time, you must look up and always pay attention to the latest information in the following fields. In fact, you don't have to pay attention to the information in your field, you don't have to pay attention to the information in all fields, and sometimes it will bring cross-border ideas. I remember that when the ice bucket experiment was popular, Haier, Lenovo and other companies all implanted their advertisements into the ice bucket experiment at the fastest speed to carry out software marketing for their corporate brands. Moreover, the smog in the past two years has really provoked Haier's healthy air conditioning series. Fourth, after the release platform solves the above links, it doesn't mean that everything goes well for you. In addition, we must choose a good foothold for the soft text. In other words, you must choose the publishing platform for the soft text. News submission: When we publish soft articles by news submission, we should try our best to use original soft articles, and we must pay attention to the brand awareness and credibility of the publishing channels, so it is very important to find a reliable news channel. Personal website: contributing to personal website is also a way to publish soft articles, which is simple to operate. In addition, choose a platform for publishing soft articles, and try to choose a platform with high weight, good reputation and few restrictions. Social platforms: Social platforms such as WeChat official account are also important channels for publishing soft articles. It is understood that the advantages of such platforms such as large traffic, many users and easy forwarding can also increase the exposure opportunities of soft texts. Baidu Department Column: Baidu Library and Baidu Experience are good platforms for publishing soft articles. The great advantage of this kind of platform is that Baidu soft text ranks higher, which is easy to expand the popularity of the whole network. There are many platforms for publishing soft articles, either free or for a fee. These five skills of soft text marketing must be mastered. First, control the "quality" of soft text. If you want to do a good job in soft text marketing, you must first ensure the quality of soft text. Here are three tips to teach you how to write soft articles: 1. If your brand soft article wants to "stand out" from thousands of articles and be actively clicked by users, the title must be able to quickly catch the user's eye in a few seconds. The title is equivalent to the "eyes" of the article, which attracts readers to open the article. 2. The content should be eye-catching and the content should be applauded. You can't say, "Is this it?" After the user clicks to enter. Emotion, such articles will be abandoned by users. Don't think that soft articles are disguised advertisements, so you don't have to care about quality. Soft text attracts users with fascinating content, thus spreading products and brands. Therefore, the content should not be boring, but interesting and vivid, so as to better attract users and prevent users from resisting products and brands. 3. The picture is very important. The whole article is a soft text, and few people can understand it, which highlights the importance of pictures. Moreover, people are visual animals, and illustrations in soft texts are perfect for attracting readers. The inserted picture should be high in pixels, interesting in content and relevant to the context. Good picture collocation can improve the reading experience and make the information conveyed easier to print in the user's mind. Illustrated with pictures and texts, it is the standard of soft text. Second, the reason why the proportion of controlled products is more popular than hard products is that soft products do not directly publicize and spread products to users, but gradually introduce users into the set "trap" by "moistening things quietly". This gentle way is obviously easier for consumers to accept and will not feel offended. Therefore, when doing soft text marketing, it is very important to control the proportion of products in the article, and not to make soft text hard and wide. You can refer to the "7+3" principle, that is, 70% is used to introduce and explain user needs, and 30% is used to market brands and products. Third, there are many platforms suitable for publishing soft articles. When choosing a brand, it should be based on the actual demand, rather than giving it away casually or finding an expensive one. Choosing a platform compatible with your own products is more conducive to the collection and dissemination of soft texts. Fourth, layout keywords If you want to optimize the ranking of published soft articles, you should add keywords that are conducive to optimization at the beginning. Reasonable keyword layout can facilitate users to see your brand's soft articles faster when searching for related keywords, and the more reading and traffic they naturally get. Fifth, choose the right time to release this right time, which can be a major news and current affairs or a big network hotspot. What the brand needs to do is to "rub" popularity and choose topics, events and hot spots. Those that are suitable for brand products to follow skillfully and follow the trend.