Xiao Zhang's vlog diary was initiated on February, 2022 19, and uploaded by farmer Daqing. Vlog records Xiao Zhang's daily life and is a high-definition video of life. Different from other short videos, vlog does not require much production, does not need fancy technology, and pays more attention to the recording process.

Self-media is a way for organizations or individuals to publish opinions and news through the Internet. Self-media has the characteristics of popularization, personalization, strong interaction and fast communication. With the popularity of the Internet, it is easier for the public to disseminate and obtain information, and the media industry has also developed rapidly. However, due to the low threshold, the media industry has the disadvantages of mixed quality and low credibility.