. So the school will probably agree.
The first is the issue of establishing channels. Your honey products can be sold in the school supermarket if you give a commission.
Second, honey can be sent to the dormitory for free tasting by trial sale, and students can buy it by using the principle of reciprocity.
Third, we can use the method of price division to develop honey in small bottles or sealed packages, so that we can order honey by ordering milk.
Fourth, frequent roadshows and promotions will make your honey products deeply rooted in the hearts of the school.
I suggest that we can hold promotional activities in schools, as well as buy-and-send activities. This activity can help your world or friends, and it is best to have the party who provides you with goods to participate. It is also important to publicize the efficacy and advantages of products, and posters can be put up in schools.
Honey is rich in amino acids and vitamins. Beauty, beauty, girls have a good market! You can print some business cards and post one in each dormitory. Students will think of you when they need it!
In fact, in the communication with the school, the most important content is nothing more than interest.
In fact, school promotion is relatively simple.
Attention should be paid to the most basic manners and ways of talking. You can't talk about this in public. You can say to each other after a short visit: Can you have dinner together or something, and tell his benefits at the dinner table, and the success rate will be high. Of course, if you want to find the person in charge, you don't have to consider the small role. When the time comes, give them some small benefits and they will fart.
Honey sales method honey sales method
Honey is a natural sweet substance that honey collected by bees from the flowers of flowering plants is fully brewed in the hive. The smell is fragrant and the taste is pure and sweet. The following is the related content of the honey sales method I compiled for you, for reference only, I hope it will help you!
Honey sales method:
Honey products have a history of thousands of years. Since ancient times, it has been a beekeeper's individual economy, selling honey along the street and a small workshop in a small bee farm. The pace of reform has always been slow. In the last two years, some slightly larger enterprises have emerged, and the market competition has accelerated. Local time-honored brands have been struggling to maintain their old customers and hard-working businesses for half their lives. After long-term accumulation and development, some time-honored brands have finally embarked on a seemingly successful development path. How big is China's ability to consume honey? Who will dominate the last cake in the honey market?
The market prospect is huge
According to experts' analysis, China's honey has been mainly exported for many years, and the total annual honey consumption in Japan has reached 410.70 billion yuan (equivalent to RMB). At present, the per capita annual consumption of honey in China is only 50g, and the market growth potential is huge. With the increasing consumer demand in the domestic market, the market-oriented operation of honey products has been carried out one by one.
The current market situation is "false"
China has thousands of honey brands in Qian Qian, struggling, wandering, peeping and waiting. Repeated production, small scale and low grade. The most terrible thing is that some unscrupulous traders are crazy about making fakes for personal gain, and the means of making fakes are from low to high, and the means of deception are becoming more and more clear, and it is difficult to distinguish between true and false.
In 2003, the State Administration for Industry and Commerce investigated the national honey market, and 50% of the honey was fake. Then, the EU banned the export of honey with excessive antibiotics in China. This year, due to the Fuyang milk powder incident, local industrial and commercial bureaus conducted an inventory and rectification of the entire food market. Because bee products are the most counterfeit goods, industrial and commercial bureaus all over the country are investigating the honey market. The results of the survey are unbelievable to government agencies. More than 80% of them are fake, and even a drop of honey is not publicly sold in the supermarket.
In 2004, the sampling results of honey market by local industrial and commercial bureaus and other relevant institutions showed that fake honey in Guangdong reached 70%, fake honey in Hunan reached 87%, fake honey in Shanghai reached 30%, fake honey in Sichuan reached 80%, fake honey in Anhui reached 77%, fake honey in Qingdao reached 78%, fake honey in Hebei reached 80%, and fake honey in Inner Mongolia reached 40%, which made people cry. China Quality Miles also solemnly reminds the general public to be alert to four types of "fake" honey. In terms of price, honey prices vary from place to place. The better 500 grams is more than a dozen pieces, while the fake honey is only seven or eight pieces or even three or four pieces, all of which are on the shelves of the supermarket. Honey with better quality can't be sold at all, fake honey with poor quality can be sold, and price competition will almost collapse in the market. The honey industry is in an awkward position. The sales model is still dominated by specialty stores, shops in stores and monopoly points, and shopping around. The profit margin has dropped to almost zero. Beekeepers complain bitterly, old-fashioned honey complains bitterly, and dealers complain bitterly. Market Opportunity Analysis: Is there really no chance in the honey market? It has always been said that the State Administration for Industry and Commerce will inspect and rectify the bee product market, and remove 80% of the fakes from the shelves, leaving 80% of the market with blank demand. Coupled with the annual growth of 30%, this demand space is very large. Just like playing football, it's an empty net. As long as he is a good player, he is sure to shoot in front of the empty goal. Therefore, a good brand will definitely seize the market in the face of this opportunity, because it needs good products, which is the secret of Cishengtang's success. There will be a big brand in the honey market-"Cishengtang". Facing the market opportunity, we will find the entry point of the market with a false strategy.
The strategy of fake honey is to flood the market with fakes and make instant money when the market demand is increasing every year. Cishengtang's strategy is to earn immediate money, but also to earn the future big market and long-term integrity brand. In the future, the choice of products will gradually shift from price as the primary reference standard to quality and service as the first choice. After fully investigating the market, the company saw the prospect of the market. After careful planning, it decided to strike hard and seize the last piece of cake in the honey market. Product planning (making customers willing to buy)
After a detailed long-term study of the products and a survey of the consumption habits of honey products, it is found that the convenience of eating honey is a major problem that restricts the long-term development. After on-the-spot investigation and analysis of supermarket customers, the company came to the conclusion that products should be convenient, scientific and of high quality.
Quantitative planning: after a lot of scientific practice research and analysis and reference to the international market, the standard of15g is adopted, which is the most suitable dosage for infusion sweetness, with low unit price, one pack at a time and scientific quantification.
Packaging planning: packaging in different bags. The packaging of small bag15g ended the history of bottled honey in China for thousands of years. End the very complicated procedures such as opening the lid-pounding the lid with a spoon-closing the lid-washing the spoon, just tear open the pouch and squeeze it into the cup. This disposable bag-dividing package is convenient and novel. The influence of advanced packaging on honey industry is no less than that of filter-tip cigarettes and disposable lighters on match industry. Aluminum-platinum vacuum packaging technology greatly prolongs the shelf life of honey products, which is half a year longer than that of bottled honey products, greatly reducing the risk of dealers. In order to ensure that the interests of distributors and our brand are not infringed, we applied for a packaging patent.
True quality: raw materials come from the virgin forest of Daxing 'anling, which ensures the pollution-free of raw materials. Adopt international advanced purification technology, meet EU export standards, produce a batch, test a batch, find a batch and treat a batch. The real platinum quality ensures the aesthetic education of products. A lady who came back from Japan often brought honey in Japan, but she was a little worried about buying honey in the supermarket after returning home. When she ate the honey from Cishengtang, she said that the quality was better than that of Japan.
Product differentiation appeal: (Zhenmi Centennial Cishengtang)
Pursuing the concept of "truth", boldly proposing, aiming at the purest and best position of the first brand in the heart, and shaping the first choice loyalty of Cishengtang are the greatest wealth of Cishengtang. "Truth" is a unique and basic selling point in the industry. Business opportunities brought by the "fake" market.
Summarize four characteristics: true, pollution-free, convenient and scientific.
Shape:
The reason why Cishengtang did this is not only in line with the international business ethics and economic laws based on honesty, but also the foundation of the enterprise for a hundred years.
The word "Cishengtang" means to give happiness, life is the public, and Cishengtang means to give happiness to the public, that is, to care for all beings with kindness. Cishengtang will always be an enterprise that is helpful to the healthy life of the public and does no harm to society. Cishengtang will never do anything that harms environmental protection and public health, never cheat, and never cheat. Making money is to repay the society. Making money is a process, not an end. The fundamental purpose is to repay the society and the public. Cishengtang doesn't make fakes, but makes money to help the most difficult vulnerable groups in society.
Cishengtang's love and charity culture is not to package itself with this culture and make money for itself, but to make good products with integrity, earn economic benefits and repay the society with this economic benefit. Cishengtang is an enterprise that is helpful to society and harmless to society and everyone. Our products are helpful to health and everyone. We don't fake them.
Terminal market strategy
The whole country is divided into large regions, attracting investment quickly, attracting many dealer alliances with excellent quality and unique selling points, and focusing on developing Sichuan, Hunan and other regions, establishing a good model market and a complete market support strategy, attracting the enthusiasm of many secondary agents. The distribution rate of products in some areas has reached over 80%, and key cities have entered the big KA stores. Under the leadership of the headquarters, they have formulated various effective systems and processes, and compiled the Merchant's Manual, Dealer's Q&A, Product Manual and Terminal Store Operation Manual. , and conducted product training, sales skills training, terminal display training in various regions, so that investment promotion and distribution work can proceed smoothly. Promotion support
The headquarters of the company allocates special funds for terminal promotion support, recruits and trains promotion personnel, supports various promotion activities (tasting and bundled sales) in various regions, conducts joint activity sales with the largest local milk station, implements effective community promotion, and delivers tasting products to households. Cishengtang products spread all over the country quickly, and won the majority with high quality and high grade. media strategy
At the beginning, beautifully made high-end posters were posted in terminal stores, and beautifully made DM sheets were distributed at the gates of shopping malls, communities, hotels, hotels, beauty salons and bars. Wuhan market alone printed 654.38+10,000 DM sheets at one time.
In the medium term, it will be integrated and disseminated in the form of newspaper soft articles, newspaper clips and broadcasts, and gradually increase the intensity of delivery, which will give great support to dealers. Then, the performance of "three buys and five buys" increased by 10 times.
In the near future, the company will put TV advertisements on CCTV to further stimulate the market, and at the same time, it has planned various forms of exchange activities to truly sell with the brand.
After several months of market operation, it has achieved amazing development speed. In the off-season, the sales volume of Cishengtang has doubled every month, and it has been purchased in cash, which is in short supply. In the same period this year, 5,000 more orders were signed than in the same period last year. According to the appointment and plan of local dealers, sales will increase by 200 million yuan next year. In other words, our strategy and positioning have begun to get substantial returns. In the face of market opportunities and huge opportunities, how should the strategy deal with whether to earn the future with integrity or destroy the future with speculation? Cishengtang chooses to win the future with integrity and high quality. In fact, we can't wait for the future. We have gained a lot this year. If you treat the market honestly, his return is not only big but also fast. You don't need to wait for the future at all, so you can get the return in front of you. By 2008, Cishengtang can achieve sales of 1 100 million yuan. The key for Cishengtang to sell honey well in China is to build a good brand and market with integrity.
How to publicize the efficacy and characteristics of honey products in schools; In order to have a reliable basis for practical use and explain the advantages of this product to the school principal, please allow the school to sell it and promise to sponsor the school fund with a few percent of the turnover.
The school will probably agree.
The problem of establishing channels is to let school supermarkets sell honey products on their behalf by giving commissions.
Second, use the trial sale method to let students buy honey by sending it to the dormitory for free tasting and using the principle of reciprocity.
Develop honey in small bottles or sealed packages by price division, and order honey by ordering milk.
Regular roadshows and promotional activities make our honey products deeply rooted in the hearts of the school.
I suggest that the school hold publicity activities.
There are also buying and delivering activities.
Activities to help the world or friends.
It is better for suppliers to participate.
Improve the efficacy of products.
Advantages are very important.
And school posters.
Honey is rich in amino acids and vitamins. Beautiful women print some business cards in the big market and post one in each dormitory. Students think when they need it.
In fact, the important content of communication with schools is interest.
In fact, school marketing is relatively simple.
You need to pay attention to basic manners and ways of talking. You can talk about something in public, and then simply visit each other and say, can you tell the benefits at the dinner table, such as eating? The success rate will be high. Give us some small benefits when you want to talk to the person in charge. We are farting.