What's the marketing number?
Marketing number is a related account established to meet the marketing needs of enterprises and organizations. It is a specific information publisher on the network platform. Some only involve general commercial advertisements, and some also involve the release of news information. With the development of the media, the marketing number is now only operated by enterprises and institutions. Some experienced people will also expand their influence from the media and earn income through marketing numbers.
Classification of marketing figures:
Forum marketing: Forum marketing is "using the forum as a platform for network communication, and publishing information of enterprise products and services through words, pictures, videos, etc.". , so that target customers have a deeper understanding of enterprise products and services. Finally, we will realize the online marketing model, promote our own brands and deepen market awareness. "
Weibo Marketing: With the popularization of Weibo, everyone can set up Weibo in Sina, Netease and other places. Register and update your blog. The content updated every day can be communicated with you. If there is a topic that everyone is interested in, it will attract the attention of a large number of fans. Account owners can use extensive attention to realize commodity marketing and improve their personal popularity.
Short video marketing: In recent years, with the popularity of short video platforms such as Tik Tok and Aauto Quicker, it has attracted a large number of individuals, enterprises and professionals in various fields to join. Promote products and personalized brands in this short, smooth and fast way. Many well-known hosts have achieved amazing product sales through (65 124) (65 132), and many enterprises have also improved product sales and brand value through cooperation with well-known hosts (65 124). At that time, (65 124) has become a new marketing model pursued by people.
The other side of marketing figures
Everything has advantages and disadvantages, and marketing figures are no exception. Some marketing figures can't be profitable in a short time. They will attract the attention of netizens by processing or fabricating false information, and even convening the water army and buying and selling online accounts. Disturb the network information environment and influence public opinion. Marketing figures achieve their goals in an organized and premeditated way by means of false publishing documents, playing online media and inciting online public opinion.
Maturity of network development
With the maturity of network development, the state will strictly control the news release and management methods, and major platforms will severely crack down on bad network behaviors. In order to ensure the healthy and orderly development of the Internet industry, all kinds of malicious marketing methods will be strictly controlled and cracked down. Therefore, if malicious marketing means are used to obtain short-term profits, the development space will become smaller and smaller. New Internet practitioners should be strictly self-disciplined and avoid falling into the pit of malicious marketing.
Marketing number refers to the account used by organizations or individuals to publicize and publish information, which has a purpose and is generally used to promote products or services.
Marketing number is a specific information publisher on the network platform. Some of them only involve commercial advertisements, and some also involve the release of news information. Most of this information is processed or fabricated to create false information, which attracts and diverts the attention of netizens by convening water forces and online accounts, thus disrupting the network information environment and affecting public opinion.
The marketing number is organized by political groups participating in shrimp, publishing articles with the mouthpiece, a large number of five people broadcasting with online media, inciting online abuse and so on.
Broadly speaking, the so-called marketing number is actually a sub-WeChat official account for the maintenance or development of sales, public relations management and customer relationship services by using online communities, blogs and various Internet collaboration platforms to disseminate and publish consultation. Therefore, from this perspective, "marketing number" should be regarded as a "neutral word" without praise or criticism.
Marketing number is a self-media form born in modern Internet and mobile communication. From the point of view of purpose, the main purpose of marketing number is generally profit, which is different from the main purpose of UP owners and porters to create and share.
Extended data
Marketing number answer content
1, star gossip
The content specially pushed by this kind of marketing number will include: gossip, romance, derailment, black material and so on. Therefore, it is often seen on the Internet that stars buy hot searches again, that is, stars secretly pretend not to know each other by cooperating with the marketing number.
2. Knowledge popularization
Such as history, education, science and technology. , although its popular science content may be wrong.
3. News information
Some news organizations will also create marketing numbers to push some "hot news" or even "fake news" such as "terrible! It turns out that eating oo will cause cancer ",guiding public opinion or attracting users to click.
4. Chicken soup for the soul
These packaged chicken soup texts can always meet the spiritual needs of some people.
Broadly speaking, the so-called marketing number is actually a sub-WeChat official account for the maintenance or development of sales, public-private relations and customer relations services by using online communities, blogs and various Internet collaboration platforms to disseminate and publish consultation. Therefore, from this perspective, copying the "marketing number" should be regarded as a "neutral word" without praise or criticism.
Marketing number is a self-media form born in modern Internet and mobile communication. From the perspective of purpose, the main purpose of marketing number is generally profit, which is different from the main purpose of UP owners and porters to create and share.
Marketing number content
1, star gossip
The content specially pushed by this kind of marketing number will include: gossip, romance, derailment, black material and so on. Therefore, it is often seen on the Internet that stars buy hot searches again, that is, stars secretly cooperate with marketing numbers and pretend not to know each other.
2. Knowledge popularization
Such as history, education, science and technology. , although its popular science content may be wrong.
3. News information
Some news organizations will also create marketing numbers to push some "hot news" or even "fake news" such as "terrible! It turns out that eating oo will cause cancer ",guiding public opinion or attracting users to click.
4. Chicken soup for the soul
These packaged chicken soup texts can always meet the spiritual needs of some people.
What's the marketing number?
Marketing number is a related account established to meet the marketing needs of enterprises and organizations. It is a specific information publisher on the network platform. Some of them only involve general commercial advertisements, and some also involve the release of news information. With the development of self-media, at present, only enterprises and institutions are operating marketing numbers, and some experienced self-media people will also expand their influence and gain income through marketing numbers.
Classification of marketing numbers:
Forum marketing: Forum marketing refers to "publishing the information of enterprise products and services by means of words, pictures, videos, etc. with the forum as the network communication platform. , so that target customers have a deeper understanding of enterprise products and services. Finally, we will realize the online marketing model of promoting our own brands and deepening market awareness. "
Short video marketing: In recent years, with the popularity of a number of short video platforms such as Tik Tok and Kuai Ah Auto, it has attracted a large number of individuals, enterprises and professionals from various fields to settle in. Use this short and quick way to promote products and enhance personalized brands. Many well-known anchors have achieved amazing product sales through short-sighted frequency band products, and a large number of merchants have also improved product sales and their brand value by cooperating with well-known short video anchors. Short video has become a sought-after new marketing model.
The other side of marketing figures
Everything has advantages and disadvantages, and the marketing number is no exception. If some marketing numbers fail to realize their short-term profits, they will grab the eyes of netizens by processing or fabricating false information, or even by convening water forces and buying and selling online accounts, thus disrupting the network information environment and affecting public opinion. The marketing number achieves its goal in an organized and premeditated way by means of false posting, using online media to broadcast and inciting online public opinion.
Network development maturity
With the maturity of network development, the government will strictly control the news release and management methods, and major platforms will severely crack down on bad network behaviors. In order to ensure the healthy and orderly development of the internet industry, it is bound to take stricter control over various means of malicious marketing and carry out a more severe blow. Therefore, if we take malicious marketing measures and make short-term profits, the development space will become narrower and narrower. New network practitioners should be strictly self-disciplined and avoid falling into the pit of malicious marketing.
First, the definition of marketing number
Marketing number is a specific information publisher on the network platform. Some only involve general commercial advertisements, and some also involve the release of news information. Most of this information has been processed or fabricated to create false information, which attracts and diverts the attention of netizens by convening the water army and buying and selling online accounts, thus disrupting the network information environment and affecting public opinion. Marketing numbers can be organized with the participation of political groups, with the help of mouthpiece, plus a large number of cents and online media to broadcast newspapers and incite online abuse.
According to Wikipedia, the marketing number is likely to deliberately disrupt the network, guide public opinion and achieve its goal by buying the water army.
However, I think the marketing figures referred to by everyone at Station A are more than these. The following is my personal supplement: (I don't have the generalization ability like Wikipedia editor awa)
1. Mistake the owner of popular science, such as posting some videos that insult people's IQ.
2. Release videos suspected of national prejudice such as "Germans invented xxx", "Americans were stunned", "Japanese cried" and "China rural boys invented xxx".
3. Steal the video, the video is very rough, the watermark is removed, the editing is very rough, and then it is accompanied by a very rough voice. A serious title party. Such as "shock! 99% of people don't know that rural boys in China invented this! The Japanese are crying! I feel very happy after reading it. "
4. The video has obvious public opinion-oriented UP owners, such as many marketing numbers that I have seen doing mobile phone information. Xiaomi has a mobile phone today, which is not good; Xiaomi will pay again tomorrow, and it will blow up.
(Welcome to add)
2. Identification of marketing number (for reference only)
Personally, it's complicated. Never directly conclude that an UP is a marketing figure. If there is a contradiction, no one will benefit, and finally the good thing will become a bad thing. Therefore, this entry is for reference only, so we must grasp it well.
1. Title Party
2. The content is rough and inferior, and the video content is not nutritious.
3. Video distribution is extremely fast, maybe dozens of videos a day.
There are a lot of wrong popular science in popular science, which is extremely serious. Popular science is to popularize science for people who don't understand. If the wrong scientific information is popularized, it is a pseudo-scientific scene of folk science. It is better not to popularize, and the harm is far greater than ignorance!
6. The video length is short, generally 1~5 minutes.
7. The account level is low, generally LV0~4.
8. Not many fans, generally 1000~ 10000. Everyone knows where they come from.
9. Don't interact with fans. I believe that it is impossible to be a successful UP without interacting with fans.
(Welcome to add)
3. The harm of marketing number
Generally speaking; Generally speaking; Basically
1. influence ideas
spread a rumor
Mislead others
Guide public opinion
5. Destroy copyright
For station a
1. seriously affects the video viewing experience.
2. Seriously affect the development of emerging owners.
3. It has seriously weakened the motivation of video production of Conscience Upmaster.
4. Bring the bad atmosphere of Station A and lead to a war.
Summary:
The marketing number infects the excellent content of station A: it impacts other UP owners and seriously affects the development of new UP owners. The marketing number pollutes the audience's thinking and the environment of Station A (we don't want Station A to become the official account of WeChat and spread rumors happily).
4. how to deal with it?
Personally, I think the attitude of major websites towards marketing numbers is very indulgent. Maybe station A doesn't care about content quality, only about user traffic, and it's useless to report it. (From this point of view, the platform of Tik Tok Aauto quickless certainly doesn't say that it must send vulgar content, nor does it say that it must send high-quality content, and the video platform may not care. )
Therefore, personally, the quality of platform video depends on ourselves and has nothing to do with the supervision of the platform. We resist the marketing number, and the marketing number will naturally be less; We like sand sculpture photo albums, and naturally there will be more videos of sand sculpture photo albums (not to say that they are of low quality).
To sum up, the response of the marketing number can only rely on the actions of the audience!
2. Don't watch videos. Stop the video immediately after finding the marketing number, so as not to increase the playback volume.
3. Don't brush comments. Brushing comments will undoubtedly increase the heat and increase the push.
4. Guide the audience to watch the correct video. I hope you don't brush the vulgar words "marketing number * out of station A" in the video comments of marketing number. I hope you can find the original ac number of the stolen video and send it. This is not a small project, but I believe that with so many people, someone always knows where a video comes from. Let's work together.
Hello, everyone, let me talk about my personal opinion! Broadly speaking, the so-called marketing number is actually a sub-WeChat official account for the maintenance or development of sales, public-private relations and customer relations services by using online communities, blogs and various Internet collaboration platforms to disseminate and publish consultation. Therefore, from this perspective, "marketing number" should be regarded as a "neutral word" without praise or criticism.
Marketing number is a self-media form born in modern Internet and mobile communication. From the perspective of purpose, the main purpose of marketing number is generally profit, which is different from the main purpose of UP owners and porters to create and share. Marketing number content
1, star gossip
The content specially pushed by this kind of marketing number will include: gossip, romance, derailment, black material and so on. Therefore, it is often seen on the Internet that stars buy hot searches again, that is, stars secretly cooperate with marketing numbers and pretend not to know each other.
2. Knowledge popularization
Such as history, education, science and technology. , although its popular science content may be wrong.
3. News information
Some news organizations will also create marketing numbers to push some "hot news" or even "fake news" such as "terrible! It turns out that eating oo will cause cancer ",guiding public opinion or attracting users to click.
4. Chicken soup for the soul
These packaged chicken soup texts can always meet the spiritual needs of some people. Marketing numbers are generally aimed at making money, so they have several characteristics.
The title of 1 is attractive to some extent, which is often the foreshadowing of earning clicks.
The video picture is short, the quality is low, and sometimes the content does not match the title.
3 User name is simple, with "noun" and "main direction of submitting video" (such as * * * video, * * talking about movies, etc. )
In the comment area, people generally point out that it is really confusing to look at it.
1 according to my observation, the broadcast volume of marketing numbers is extremely unstable, from hundreds of thousands to hundreds of dozens. After each video, play 10 videos, and each marketing number is about one month 10 videos. According to the statistics of some small partners, there are about 50 marketing numbers (sinful), and you can get about 15000 RMB from the incentive plan in one month (according to three yuan per thousand plays), which may not be too much for a listed company.
Marketing figures will also waste time, spread false knowledge, make false statements and so on.
As a person who has been deeply poisoned by the marketing number, I want to express my personal views. The following is the marketing number of the entertainment circle. For girls in rice circles, they don't really like to tear their faces, but the marketing number is often linked to work and taken out of context. Marketing figures usually have the following characteristics:
1. It seems that it only reprints different opinions to question an artist and his fan base, but it is actually insinuating and pretending to be neutral.
2. Paparazzi can get the news quickly and make some remarks that are not good for artists.
I am especially keen on raping some top fans. In any group, if someone has some "abnormal" behavior, they will immediately implement it and take it out of context.
5. Sometimes, there will be nuances, such as stepping on an artist one second, and then posting this person's beautiful picture the next, and holding it down hard. This is because artists are forced to pay protection fees. Marketing numbers generally use capital to give money to the family to black an artist, and then force the artist to pay protection fees and earn two dollars.
6. Sometimes the marketing number can't complete the monthly performance, and some advertisements will be issued "just rice".
7.
The picture below shows some operating companies of entertainment marketing numbers.
The following are the highlights of the marketing number. While spreading rumors, you can earn heat in exchange for kpi (reading and praising comments can be exchanged for wages from the capitalists behind).
Finally, I wish you all stay away from the marketing number. These things are useless except brainwashing people ~
Marketing refers to the process that enterprises discover or explore the needs of potential consumers, make consumers understand products, and then buy products. Marketing, also known as marketing, marketing or marketing, is regarded as an important module to manage and educate managers in classic business management courses such as MBA and EMBA. Marketing is an activity, process and system that brings economic value to customers, customers, partners and the whole society in the process of creating, spreading, spreading and exchanging products.
Marketing number is a specific information publisher on the network platform. Some only involve general commercial advertisements, and some also involve the release of news information. Most of this information has been processed or fabricated to create false information, which attracts and diverts the attention of netizens by convening the water army and buying and selling online accounts, thus disrupting the network information environment and affecting public opinion. The marketing number can have the participation of political groups, with the help of mouthpiece, plus a lot of fifty cents and online media broadcast, inciting online abuse and so on.