National, world-class, most advanced, best, largest, first, only, first, first choice, best, largest, accurate, top, highest, lowest, most, most, cheapest, latest, most advanced, largest, latest technology, most advanced science, national products, to fill domestic gaps, absolutely and exclusively. The first launch of the whole network, world leading, top technology, latest science, latest technology, most advanced processing technology, most fashionable, best, top, top, ultimate, most popular, trump card, sales champion, first (NO.1/Top 1), ultimate, permanent, trump card, head and leader brand.
Forbidden words in advertising language of special commodities
1, food
1. 1 ancestral, suppressed, secret and other pseudo-characters;
1.2 exaggerated words such as power, special effects, full effect, powerful effect, miraculous effect, high efficiency, quick effect and miraculous effect;
1.3 prescription, compound, treatment, anti-inflammatory, anti-inflammatory, blood circulation promoting, blood stasis removing, cough relieving, detoxification, curative effect, prevention and treatment, cancer prevention, anti-cancer and tumor growth.
Words that indicate or imply therapeutic effects, such as high intelligence and names of various diseases. ;
1.4 vulgar or feudal superstitious words such as Shen Dan and immortals.
2. Cosmetics
2. 1 Absolute terms such as special effect, full effect, powerful effect, miraculous effect, high efficiency, quick-acting, miraculous effect and super strength;
2.2 False meanings such as pure natural, skin changing and wrinkle removing;
2.3 medical terms such as prescription, prescription, medicine, medicine, medical treatment, cure, treatment, stretch marks, and names of various skin diseases;
2.4 Antibacterial, bacteriostatic, sterilization, antibacterial, anti-inflammatory, anti-inflammatory, blood circulation promoting, detoxification, antiallergic, antiallergic, desensitizing and freckle removing,
Scar removal, hair growth, hair growth prevention, liposuction, slimming, face-lifting, leg-lifting and other words that express or imply medical functions and effects.
3. Drugs and medical devices
3. 1 Commitment clauses such as safety, no toxic and side effects, invalid refund, no dependence and insurance company underwriting;
3.2 Provisions on household necessities, hot selling, snapping up and trial use;
3.3 Expression or description of sexual organs;
3.4 Take children as the object of appeal and introduce medical devices in the name of children.