Rijiali Biotechnology Co., Ltd. marked 20 functions such as "cancer prevention, slimming, freckle removal and acne removal, hangover and liver protection, anti-aging, myopia improvement, fatigue prevention, nutrition and hair fixation" in the promotional materials for selling the above-mentioned ordinary drinks. However, when the supervision bureau came to inspect, the relevant personnel could not provide the basis for the product to have the above publicity effect, so it was suspected of false publicity. What people have to pay attention to is that Wei 'an is called the brand image ambassador in the promotion of this WeChat commercial brand.
As we all know, the function of advertising is to attract everyone's attention and stimulate consumers' purchasing power. In the face of so many advertisements every day, how can we distinguish the authenticity of those advertisements? What can be characterized as false propaganda?
False propaganda refers to the behavior that operators fabricate facts and conceal the truth by advertising or other methods, so that consumers and users misunderstand their goods or services, thus trading with them, winning the market and gaining benefits.
False propaganda is reflected in the characteristics, location, price, quality, composition, performance, use, manufacturer, expiration date and other information of goods or services. The content of false advertisements is as extensive as that of general advertisements, which can involve all kinds of situations of goods (or services). Therefore, when describing the efficacy of products in advertisements, it may be false propaganda.
In recent years, the army of WeChat merchants has developed rapidly, but at the same time, a large number of unqualified three-no products have also flowed to the market, which has made many consumers lose face. For example, a brand named Ji Cunxi invited Kim Soo Hyun, a Korean Oba, to speak for her, and Allen, a "Guan Guan boyfriend". Advertisements use exaggerated words such as "most" and "extreme" to publicize and exaggerate the efficacy of products, which is suspected of false propaganda.
The illegal advertisements of Hongmao medicinal liquor have been repeatedly banned. 10 years, this kind of "healing and strengthening" medicinal liquor was reported to be illegal for 2630 times, which is equivalent to receiving 22 notifications every month. Huang Jianxiang and other stars who are deeply loved by the elderly also speak for the elderly one after another.
Hongmao medicinal liquor claims to cover 67 kinds of traditional Chinese medicines and travels around under the guise of health care products. A bottle of 500ml medicinal liquor costs 300 yuan, claiming that it can "take two pills a day to get rid of diseases" and achieve the effects of "expelling wind and removing dampness, benefiting qi and dredging collaterals, invigorating spleen and warming kidney, relaxing muscles and tendons and promoting blood circulation". But in fact, among the 67 medicinal materials of Hongmao medicinal liquor, the medicinal properties of Polygonum Multiflori Radix, Radix Aconiti Lateralis Preparata, Areca catechu, Rhizoma Pinelliae and Semen Armeniacae Amarum are debatable. Moreover, some soaked Chinese herbal medicines have certain toxicity.
Consumers must keep their eyes open to identify all kinds of advertisements on the market and can't buy them blindly!