Lululemon, a yoga clothing brand, came out of the circle because of the red down jacket of the Canadian delegation in the 2022 Beijing Winter Olympics. Lululemon transformed yoga from a weight loss exercise into a group activity that attracted many people. In Bryant Park in Manhattan, there are open yoga classes sponsored by Lululemon twice a week.
About 400 women participated in each session, and most of them wore Lululemon brand yoga clothes. From the opening of the first store in Vancouver Lululemon in 2000 to the listing of the company in 2007, Lululemon's success was largely attributed to Chip Wilson's marketing.
Advantages of yoga clothes
1, which is beneficial to stretching: the fabric of yoga clothes generally has the function of stretching, which is very important for stretching when practicing yoga, and will not restrict the movement, and the clothes will not appear loose because of the range of movement.
2, conducive to perspiration: Yoga clothes are mostly made of viscose, nylon and other materials. This kind of fabric is generally elastic and has good moisture absorption and perspiration effect. The cotton we wear every day is not suitable for yoga.
3, conducive to free activities: Yoga clothes, because of its closeness, extensibility and comfortable fabrics, can allow the body to move freely and do a lot of exercise without restrictions, thus truly relaxing the body and mind and achieving better results.
Reference to the above content: Baidu Encyclopedia -—lululemon