1 The live broadcast sold 63,000 pieces, and the "faceless" packaging stimulated the live broadcast to transform the on-site packaging mask and stimulated the transformation potential of the explosion unicast. The main unicast GMV exceeded 2 million, and the skin care preheating video accurately drained the main natural materials, and the constituent preferred the skin care video preheating to more accurately drain the audience.

At the same time, we looked at the source of live traffic, and we can see that with the increase of live broadcast duration, the proportion of video promotion gradually increased. Finally, 46% of the audience came from video drainage, and more than 56,000 people were drained.

So what video is it to bring the goods to the live broadcast room?

We watched several videos with high exposure during the live broadcast and found that the main products were dry skin care products. Most of the prefaces are "My mother and I like it." , mainly around how to improve the dull and rough skin and promote anti-aging.

At the same time, nearly half of the audience in the live broadcast room are over 4 1 year old, which is the audience of anti-aging products. It can be seen that the video is very accurate to the audience in the live broadcast, so the commodity conversion rate in the live broadcast room is very high, and the sales conversion rate is as high as 4.28%.

The above is the interpretation of the gameplay in the recent live broadcast room. Nowadays, the way of bringing goods is constantly upgrading, and the live broadcast of Tik Tok's goods is also rapidly iterating, which requires e-commerce operators to keep an eye on the industry dynamics. Through the live search of flying melon data, they can quickly gain insight into the high-quality live room number, learn the experience of carrying goods, and cooperate with the appropriate promotion strategy to quickly realize the realization of traffic!