Tourism Planning 1 Cultural Circle Network is a professional portal website that publishes information on supply and demand of cultural projects, and the website is committed to becoming the largest platform for information supply and demand of cultural industries in China. Opening ceremony, hanging opening ceremony service, and planning process plan:
1. Time to market:
2. Place of listing:
Three. Participants:
Four. Ceremony plan-install ribbons, install plaques and hang banners on site
Verb (abbreviation of verb) specific division of labor:
1, scheme planning: responsible for the organization and coordination of the whole process.
2. Pre-preparation: contact and implement the speeches of leaders of relevant units, the time arrangement and the location arrangement of the unveiling venue. Need to know the leader's speech in advance.
3. Prepare articles: arrange banners, red silk for the unveiling ceremony and ribbon for the ceremony.
4. Prepare the stereo, camera and video camera.
5, data collection, including the speaker's speech, audio-visual materials, etc. , and organize it into an electronic version.
After the unveiling ceremony, each group will take back the materials they are responsible for after the activity.
6. Announce the ceremony, introduce the leaders and guests, and welcome them!
Ask the leader to speak; Ask the leaders to unveil; Announce the end of the listing ceremony.
Chapter II of Tourism Planning I. Purpose of the activity:
The purpose of Beijing International Tourism Culture Festival is to "let the world know about Beijing and let Beijing go global", attract more international tourists to Beijing and provide a big platform for Beijing citizens to have fun.
This activity has been successfully held for ten times. This year, through the mode of "government construction, policy guidance, enterprise participation and market operation", the contractor with innovative ability and strong planning ability will be selected by public bidding. The contents of the tender are as follows:
Planning scheme of the XX Beijing International Tourism and Culture Festival; Specifically, it includes: the theme, form, orientation and content of Beijing International Tourism Culture Festival.
Two. The time, place and content of the XX Beijing International Tourism and Culture Festival;
Time: 20xx65438+1October1-65438+1October 18.
Venue: Olympic Park
Content:
1, Opening Ceremony and Dressing Performance Scheme;
2, domestic and foreign tourism resources display, on-site consultation and publicity materials distribution;
3. Exhibition of famous brand goods, tourist souvenirs and fashion products at home and abroad;
4. Exhibition of special foods at home and abroad;
5. Three fixed stage performances every day;
Third, the tender requirements:
(1) Bidder qualification
1, the bidder shall have enterprises, institutions, cultural exchange centers and cultural institutions engaged in cultural exchange activities under 4A municipal public relations advertising planning companies or government agencies; Strong planning and independent creative ability, strong sense of cooperation and consultation.
The bidder is a legal representative company registered in China and located in Beijing, and its main business and management personnel have more than ten years (including ten years) experience in planning and organizing large-scale events.
2. The originality of the planning case must have good enforceability and operability. Based on the innovation of concept, form, vision and creativity, the planning concept will play a positive role in enhancing the brand reputation of Beijing International Tourism and Culture Festival. Bidders must have the ability to plan large-scale events, rich resources of domestic and foreign cultural performance groups, advantages of plane and network coal publicity, exquisite dance design and stage construction, photo exhibition, reception of international conferences, investment promotion of domestic and foreign brand goods and special catering, etc. , and has successful experience in holding large-scale outdoor performances with more than 1000 people at home and abroad. It has a comprehensive trading institution that plans and organizes large-scale activities.
3. The bidder shall provide more than three cases of large-scale outdoor comprehensive activities that undertake domestic and foreign commercial and government cultural and artistic performances; Provide professional exhibitions, conference reception, international brand investment, publicity and planning activities.
5. The bidder shall prepare the bidding scheme and cost budget in advance.
(2) Bidding time and contact information
Contact: Xing Chunxiang, Propaganda Department 2 of Beijing Tourism Bureau.
Tel: * * * *
E-mail address: XXXX
Chapter III of Tourism Planning I. Activity Background:
The spring breeze in March has brought another dream-chasing season. In the prime of life, we continue to look for the bright spot of life. The spring breeze in March is very warm, and so is the sunshine in March. A short and busy month passed after school started. As the saying goes: "A year's plan lies in spring, and a day's plan lies in the morning." This shows how important a good start is to our life. This time, organize a spring outing with class 0905 as the unit. Now is the beginning of warm spring. After studying, it is necessary for us to organize such an activity to enrich our contemporary college students' second class and make our life more sunny.
Second, the activity objectives:
1, in this fantastic spring, we specially invite everyone to participate in the spring outing farmhouse activities. This spring outing, we not only let everyone feel the breath of spring, but more importantly, we hope that everyone can do it themselves, have fun, have fun and show themselves in the activities.
2. In order to enrich the second class and campus cultural life of college students and strengthen the communication and friendship between class members,
3. In order to show the elegance of contemporary college students, cultivate the unity and cooperation ability and team consciousness of class members, and make class members fully realize the significance of unity and mutual assistance, this spring outing farmhouse activity is specially held.
Three. Activity time: March/kloc-Saturday, 0/2, * *
Venue: Xintiandi farmhouse next to the station of the Academy of Engineering.
Activity object: all members of class 0905 of mechanical and electrical engineering. Person in charge of the activity: class committee meeting.
4. Budget: self-care fare+rental contract (1000)+ drinks (300)+ self-purchased ingredients (200)= 1500 yuan or so (the details will be settled when you come back).
Transportation arrangement: Take a bus from the electromechanical back door to Star 2-Engineering College Station-and walk to Xintiandi Farmhouse.
VI: Activity Content
1, preliminary preparation
1) The members of the Organizing Committee are divided into four groups according to the participating members, and each group chooses a team leader to be responsible for the personnel in this group. The study committee member and the Communist Youth League branch secretary are responsible for each group leader. The monitor (deputy monitor) is responsible for overall arrangement and mobilization, organizing members to listen to the needs of all members and serve every public.
2) The Communist Youth League Secretary is responsible for the specific arrangement and distribution arrangement of contacting the venue, and the members of the organizing committee are responsible for purchasing other items in the supermarket outside Xintiandi farmhouse.
3) Recreation committee members should choose some team games and entertainment programs that will be held at that time (if necessary and time permits, they will not be held without time).
4) Select a few people who are familiar with the route and take charge of leading the way.
5) Lunch is arranged by Xintiandi Farmhouse. Each group of interested students only need to take care of one or two dishes in their own group to show their self-help ability.
2. The activity process is assembled at the basketball court at 7: 20 am; 7: 30; () Check personal belongings separately; Depart at 7: 40 and arrive at the destination at 8: 00. On the way to the destination, you can briefly introduce the content and process of the activities to be carried out. After arriving at the destination, all members started to go to the farmhouse activity area according to the pre-divided team, and everyone walked together to get familiar with the environment of the destination. Free activities begin at 8: 30, and the farmhouse uses KTV and fishing grounds. Table tennis. Table tennis. Entertainment activities are organized by the Culture and Entertainment Committee, and each group is led by the team leader, and they are not allowed to leave the farmhouse activity area. 1 1: 00, start preparing one or two dishes for this group by yourself. 12: 00, the whole class * * * shared their own labor achievements, and each group recommended their own dishes for everyone to taste. 13: 00- 14: 55 to move freely, 15: 00 to clear the field and return to the original road.
Seven, matters needing attention
The class committee uses the class meeting time to strengthen the traffic safety education for students, the discipline education on the way back and forth, the education of caring for flowers, trees and public property, the hygiene education in public places, and standardize activities, so as to make full use of this activity to show the elegance of mechanical and electrical students. The specific requirements are as follows:
(1) Don't litter in public places and don't climb flowers and trees. I hope everyone will be vigilant and cherish the leased materials, and the damage will be compensated by individuals;
(2) all actions are subject to command. If there is anything, you must report to the team leader first, and keep your mobile phone on so that you can find someone.
(3) Pay attention to safety when cooking independently. Don't overeat and pay attention to food hygiene.
(4) Class members are divided into four groups, and each group chooses a group leader. When playing, the team leader must be responsible for the activities in the group. If there is an emergency, he must report to the person in charge in time;
(5) Pay attention to words and deeds. As a student of hunan mechanical and electrical Vocational and Technical College, go out and represent the Mechanical and Electrical Vocational College. It is strictly forbidden to have unnecessary conflicts with people.
(6) Matters not covered in this activity shall be notified separately by the class committee.
Eight, emergency and safety measures:
1. Set up security teams and assign a strong boy to each team to take charge of security.
2. Try to consider all necessary items, bring band-AIDS, medicines and laxatives for treating burns and scalds, and it is best to bring more water to deal with emergencies.
On the way, I repeatedly stressed that in the farmhouse, be careful of the narrow road and accidentally fall into the fish pond. Don't tease dogs!
Boys are forbidden to play with fire. Be very careful and pay attention to safety!
Nine. Follow-up:
1. The publicity committee will organize the photos and videos of the event and put them on QQ group * * * * * * for the class members to copy as a souvenir.
2. Settle the activity expenses and publish a detailed list for the class members to know in detail.
3. The class committee held a meeting to discuss and summarize the experience and lessons of this activity, so as to improve the class's ability of organization, unity, practice and independent activities.
The purpose of this activity is to enhance the unity consciousness of class members, reflect the dynamic style of the class and show the unique style of the class. I hope that all members will focus on the overall situation, consider the collective interests, and actively cooperate with the Class Committee of Mechanical and Electrical Class 0905 to do all the work, so that we can have a good laugh at the event!
Chapter IV of Tourism Planning I. Purpose of the activity:
In order to enrich students' after-school life, enliven the campus atmosphere, and provide a platform for students to show themselves, the third tourism culture knowledge competition was held to show students' elegant demeanor, and at the same time, to promote students' review of the tour guide certificate exam and improve their understanding of tourism culture.
Two. Activity overview:
1, activity name
The Third Tourism Culture Knowledge Competition of the Department of Economics and Trade
2. I-word duration
165438+ 10/019: 00-21:00.
3. Active object
All students majoring in hotel management and other related majors
All members of the travel enthusiasts association.
Some students from other majors in the Department of Economics and Trade
4. Venue
5204
5. Activity principle
Fairness, justice, openness and voluntariness will promote students to master tourism knowledge.
6. Forms of activities
Knowledge contest
7. Organizer
General branch of economic and trade department
8. Organizer
Department of Economy and Trade Travel Enthusiasts Association
9. Invite guests
Secretary of the Youth League Branch of the Department of Economics and Trade, Department Counselor Jiang, President of the Student Union, Deputy Secretary of the Youth League Committee, Vice Chairman Wang Feng, etc.
Third, the person in charge of the arrangement:
Instructors: Wen Huajiang, Lin An
Planning Group: Jia Liuwei, Wang Keke and Zhao Yi.
Office Group: He Weimin, Li.
Guo Zhicheng, Yao Ruimin, Zhang
Instrument group: Qin and Li Lei
Jia Shuai
Publicity Group: Wang Shengnan and Li Lei.
Su Wenyong
Item Bank Group: Geng Haiyue, He Jingjing and Ren.
Moderator: Zheng Pengyuan and Zhang.
Organization Group: Feng Shukai, Yan Bailong and Zheng Pengyuan
Outreach group: Li,,
Four. work arrangement
Planning group: responsible for the overall work of the competition and the coordination of various teams.
Office group: collect and sort out the information of the whole process of the activity, set awards and prepare awards (responsible for checking and reporting the results of each link in time).
Outreach group: outreach sponsorship, applying for venues, arranging venue layout and maintaining venue order.
Item bank group: collect and sort out competition questions, prepare question cards and prepare backup item banks.
Publicity Group: Make and post relevant posters, understand the situation of the contestants, reflect the situation in time, contact the journals, newspapers, websites and radio stations of the college for relevant registration, and arrange the background of the venue.
Organization group: arrange the stadium, maintain the order of the stadium, and deal with all kinds of emergencies.
Note: Association members are responsible for the delivery of goods and the preparation and cleaning of the site.
Equipment group: modulated audio, microphone
Verb (abbreviation of verb) competition rules and contents
1. Each class of hotel management major 1 team, each major of other majors of the Department of Economy and Trade 1 team, and two teams of the Travel Enthusiasts Association are independent student organizations, with 4 people in each team.
2.* * * Two games, the preliminary and the final. The competition adopts the integral system, and the ranking is determined according to the final score. In case of the same score, try to grab the answer again to determine the ranking.
Answer types of intransitive verbs:
A. Required questions (* * * eight groups of questions, abcde five questions, the first group of questions is answered by the first multiple-choice question in each group, the second group of questions is answered by the second multiple-choice question in each group, and so on. You will get 10 points if you answer correctly, and no points will be deducted if you answer incorrectly. )
B. Answer questions quickly (prepare several questions with equal difficulty, divide them into eight groups of abcdefgh, each group has 10 questions, selected by the delegates, and try to answer the questions within a fixed time. If you can't answer, you can add points to the number of correctly answered questions, plus 10 for correctly answered questions, plus 10 for wrongly answered questions, and no points will be deducted if you don't answer).
Chapter 5 Tourism Planning Qingyuan has beautiful scenery, fresh air, clear rivers and beautiful environment. In the environmental comprehensive index test over the years, Qingyuan's environmental quality ranks among the best in major prefecture-level cities in Guangdong Province, and it is the region with the most advantageous natural ecological environment.
Qingyuan has outstanding advantages in location, tourism geological resources and environment, and has broad space and great potential for developing tourism and leisure economy. How to rationally develop and utilize Qingyuan's tourism geological resources, develop tourism and leisure economy and benefit Qingyuan people has become a new topic worthy of in-depth discussion, which has important practical significance.
Moreover, in recent years, Qingyuan's tourism industry has flourished relying on unique tourism resources such as "hot spring drifting, caves in mountains and rivers, and enthusiastic nationalities". At present, there are nearly 80 scenic spots in the city; Among them, there are 8 national 4A scenic spots. It has won many titles such as "China Excellent Tourist City", "Hometown of Drifting in China", "Hometown of Hot Springs in China", "Hometown of Strange Cave in China" and "Hometown of Dragon Boat in China".
Second, the preface
This case is based on the theme of "Life is full of waves, drifting freely and romantically". According to the investor's development strategy, functional orientation and overall layout, Qingyuan drifting is a set of positioning and promotion, aiming at advocating a new concept of life and telling people that they should pursue a higher spiritual life while having a good material life. "Qingyuan drifting" is the most ideal choice. What we need to do is to let tourists contact Qingyuan in many directions and at many levels, and then experience leisure and holiday time in Qingyuan drifting, so as to gain a romantic journey of physical and mental pleasure, thus enhancing the understanding of Qingyuan's history and culture, folk customs and folk customs, improving the visibility and reputation of enterprises, laying a solid foundation for the later operation of enterprises and winning lasting economic benefits for enterprises.
Third, the market analysis
1, market environment analysis
Qingyuan has beautiful scenery and environment, and its tourism resources are characterized by leisure and recreation. So the route we designed is mainly aimed at young people.
Body (including students, white-collar workers, teachers, etc. )
1) and 20xx, the total number of colleges and universities in Guangdong Province reached 1 12, and the number of college students in the province reached133.4438+00,000. Obviously, this is a huge market. The opening of the Wuhan-Guangzhou Passenger Dedicated Line can quickly bring college students from the two lakes (there are more than one million college students in Wuhan alone, ranking first in the country) to Qingyuan. Therefore, the college students' holiday, group tour and graduation tour launched by our dream tour will be very promising.
2) Low-carbon tourism is a trend. Not only should hotels implement "low carbon", but tourism should also support environmental protection and explore business opportunities. To this end, we will launch a bicycle tour integrating leisure, fitness and tourism, which is also aimed at young people.
In response to the impact of the global financial crisis on the tourism industry, the National Tourism Administration launched a national tourism and leisure plan, which was first tried out in Guangdong, Shandong, Zhejiang and Jiangsu. These include study tours for students.
3) At present, many primary and secondary schools just stay in ivory towers, live a comfortable life, know little about the outside world, and lack this employment-oriented learning consciousness since childhood. With the improvement of material living standards, today's students lack hard-working experience since childhood, and their ability to resist blows has declined. At the same time, the local travel agency has not developed a tourism project that can train students to work hard. In view of this phenomenon, we need to develop a military tourism route. By letting students experience the life in the army and cultivating their hard-working spirit, they can study hard and make contributions to the construction of the motherland in the future.
2. Business operation analysis.
1). At present, there are more than a dozen travel agencies in Qingyuan, such as Qingyuan Travel Corporation, Qingyuan China Travel Agency, Qingyuan Youth Travel Agency, Qingyuan BBK Travel Agency and Xinghui Travel Agency. There are many travel agencies in Qingyuan, but the service level is uneven. They lack the spirit of innovation and the consciousness of establishing the brand of travel agency industry, and have no sense of crisis. For example, the travel agencies we have been to have a general service attitude and lack enthusiasm.
2) The fierce competition between travel agencies has led to the gradual decline of market share and the gradual shrinkage of tourists, and caused some competitive disadvantages.
For example, a considerable number of travel agencies compete not by reducing costs and improving quality, but by "price war", which is detrimental to brand reputation; Many tourism products and services are relatively extensive, and tourism promotion methods are single and backward. Now the rating activities of travel agencies are being carried out, which is conducive to correcting these shortcomings.
3) After the promulgation of the new regulations, the industry management is more standardized, standardized and formalized, especially in the aspect of safeguarding consumers' rights and interests. Due to the great changes in its own business form, travel agencies are faced with the problem of whether the management mode and management concept can be effectively combined with the market; With the gradual expansion of the travel agency industry, the change of consumers' demand for services and the enhancement of legal awareness, the question of whether the repositioning of travel agency services can meet the market demand can be accurately put in place.
4) The degree of collectivization and branding of Qingyuan tourism and hotel industry is not high, especially the emerging economic chain hotels have not yet become a climate.
5) Qingyuan Travel Agency has a fine division of labor and lacks specialized intermediary companies, independent companies such as hotel reservation, ticket reservation, catering reservation, tourist attractions reservation and tourism consulting service.
3, product analysis
Qingyuan has outstanding advantages in location, tourism geological resources and environment, and has broad space and great potential for developing tourism and leisure economy. How to rationally develop and utilize Qingyuan's tourism geological resources, develop tourism and leisure economy and benefit Qingyuan people has become a new topic worthy of in-depth discussion, which has important practical significance. The ornamental geological landscape of tourism geological resources is often the basis and premise of establishing tourist attractions. The tourism geological resources available for development and utilization in Qingyuan mainly include the following categories: 1, karst geological landscape 2, granite peaks 3, canyon landscape 4, waterfall 5, drifting 6, geothermal 7, beach 8, strange stone 9 and gold mine 165438.
However, Qingyuan City, Guangdong Province, as the first and only "drifting hometown of China" in China, has developed in full swing in recent years, and has become the most successful and mature place for drifting tourism in Guangdong and one of the most famous drifting places in China.
4. Customer analysis
With the rapid development of the national economy, the consumption level of college students has been continuously improved, and tourism products have been accepted by college students in terms of economic affordability. At the same time, college students have sufficient leisure time, strong tourism awareness and motivation, and obvious advantages in consumption structure. It is a potential tourism market with high travel rate and broad development prospects. However, the college students' tourism market is often regarded as a "backpacker" by the industry, with a large number of people and low efficiency. It is considered that the college students' tourism market is a market with low consumption and low profit. Therefore, the development and research of college students' tourism market by tourism companies are often ignored or not paid enough attention, which leads to some problems such as high price of tourism products, weak pertinence of products and blindness of product development, which cannot meet the huge demand of this particular group. (The specific content is listed and promoted in the new tourist route of University Town)
Fourth, the field of advertising
Qingyuan City is located in the north-central part of Guangdong Province, in the middle reaches of Beijiang River, on the south side of Nanling Mountains and at the junction of Pearl River Delta. Guangzhou and Foshan in the south, Hunan and Guangxi in the north, Shaoguan in the east and northeast, and Zhaoqing in the west and southwest.
Therefore, focusing on the Pearl River Delta, vigorously publicize the surrounding tourists, strengthen publicity, and attract a large number of energetic students to seek excitement. To match the theme of this advertisement.
Verb (abbreviation of verb) advertising audience
Students in the university town can be individual tourists or group tourists. We will try our best to meet the needs of consumers and attract more consumers according to various situations.
Sixth, advertising strategy.
Attracting tourists and attaching importance to tourism propaganda, especially to major source countries, are important means for the survival and development of tourism. Many scenes
The popularity of the community is not high; Due to the lack of systematic development and publicity, the scenic spot "is pregnant in the inner room, and no one knows her", which has caused the current "fewer and fewer cars and horses at home" and brought certain difficulties to the following marketing promotion. The tourism industry in Qingcheng District should make good use of the brand of "China Excellent Tourism City", increase investment and do a good job in publicity and promotion.
Seven, media strategy
Because we are mainly college students, we can see that college students mainly receive information from the internet according to their daily consumption. Therefore, if you want to do a good job in publicity, the main means should be online marketing. However, in combination with ordinary media and other modes of communication, we should choose focus media, fashion magazines and direct marketing.
Eight. Advertising budget and allocation
The budget is around 200-500 yuan.