In the Internet era, online celebrity products have become popular products, such as online celebrity milk tea shops, where there was happy tea before and funeral tea afterwards. As a popular tea shop among network celebrities, creativity in copywriting marketing is indispensable. No, on the occasion of the arrival of Tanabata, the funeral tea was marketed with the trend, and a set of poster copy of "Bye-bye to my predecessor" was produced.

This set of poster copywriting, combined with the hot spots of Tanabata and the "mourning" characteristics of its own products, explains the different flavor of Tanabata from another angle. The specific contents of the copy are as follows:

1, a temporary ambiguity, usually accompanied by tears.

2. Those who think that they can get happiness by getting love can usually only get pain.

3, we are just strangers, don't be so strange.

4. If we break up one day, it must be a ghost.

Paranoia is not a woman's right, and cheating in foreign languages is not a man's privilege.

6. People who have nothing to think about their predecessors are purely healthy and have no illness to see a doctor.

7. Goodbye, my predecessor died first.

Dispose of your predecessor scientifically and reasonably, please throw it into the trash can in time.

8. Clean up what he didn't take away, clean up his mess, clean up his memories, and don't allow him to walk around in my world.

Funeral tea uses this copy to tell you "deal with your predecessor scientifically and reasonably, please throw it into the trash can in time". The language is a bit "sad", but it conveys the positive energy of "forgetting your predecessor and looking forward".

Online celebrity tea shop, in order to attract attention in copywriting marketing creativity, unique thinking and perspective are essential.

Well, let's share it with you today. More exciting cases can focus on small fish.

Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).