It takes some time for women to recover mentally, physically and physically after giving birth, but many women only pay attention to physical recovery and often ignore physical and psychological recovery. In fact, all three are very important and indispensable. Therefore, the importance of postpartum repair is self-evident, and everyone should pay attention to this issue.
At present, there are 20 million new mothers in China every year, and there are at least100000 potential consumers based on 50% urban women. Especially after the comprehensive opening of the second child policy in June, 2065.438, the birth rate of our country broke out a small peak, and the number of postpartum women soared. Among them, the "post-90 s" generation has higher requirements for personal image and quality of life, and has an open career and a fashionable concept of healthy life. Pursuing beauty and becoming a hot mom has become the common life goal of the post-90s generation. At the same time, 1 0,000% of all postpartum women are troubled by maternity problems to varying degrees. With the post-85 s and post-90 s women becoming the backbone of fertility. Different from the previous generation, their awareness and demand for postpartum recovery are increasing, which is a postpartum recovery market that just needs 100 billion yuan.
Through the above analysis of the industry background, consumer groups, competitive market, potential competitive market and promotion methods of postpartum recovery industry. We can see that although postpartum recovery is still a new industry in the growth stage in China, with the intensification of competition, the market space is getting narrower and narrower, and the profit space is greatly compressed. The market must upgrade from quantity to quality and change its development direction.