20 12 in April, Groupon and Tencent, the originator of group buying, announced the creation of a group buying website, Gao Peng, and immediately launched group buying activities in more than 40 cities in China. In May of that year, Wo Wo Group launched the largest round of financing in the industry, with a total amount of US$ 200 million. Subsequently, with the pursuit of capital boom, the number of domestic group buying websites increased rapidly. However, after encountering development bottlenecks such as homogenization of services, disorderly competition in the industry, and blocked financing, the number of group buying websites decreased rapidly from 5438+ 10 in June last year. According to the authoritative navigation network data, as of April 20 12, there were 5,894 group buying websites in China, of which 2,242 closed down and withdrew from the group buying market in the fierce competition, and 38% of the group buying websites have been eliminated. Ningbo Group Buying Network believes that the competitive advantage and customer loyalty of group buying websites must be based on the core value of service, and the best way for websites and businesses to win is to serve consumers well. "From the beginning, the group buying industry was in a low-cost state. After a large amount of investment in venture capital, it has shown a trend of crazy expansion and chaotic development in the past two years. Burning money to grab customers has almost become a fixed pattern, which will definitely make some small-scale websites fall down. Since the beginning of this year, the concentration of the group buying market will be higher and higher. The stronger the strong, the weaker the Matthew effect will be stronger and stronger. Only oligarchs can achieve profitability. " Zhao Qi, director of Wuhan E-Commerce Association, told reporters that the whole industry is constantly slimming down, and market resources are constantly flowing to the group buying bosses at the top of the "pyramid", and the struggle between the strong is more intense. How to realize "the leftover is king"? Zhao Qi believes that in 20 12 years, the group buying industry will be driven by product and service mechanism from the previous capital and flow. "The era of burning money is over, and group buying websites should pay more attention to the service capabilities of consumers and businesses."