1. "Gao Chang milk powder" is suspected of false propaganda.
Wang Dingmian, former executive director of China Dairy Association and president of Guangzhou Dairy Association, said in an information times article in March 2022 that there is no unified industry standard for children's milk powder in China, but there are relevant requirements and regulations on product promotion. It is inappropriate and unreasonable to write the words "help to grow taller or become smarter" and "promote height development" on the product promotion page. ①
"Children's milk powder is not a health food or a medicine. At present, some enterprises in the market have violated laws and regulations in propaganda. " Zhu, a food industry analyst in China, said in an Information Times article in March 2022 that children's milk powder, as an ordinary food, could not publicize its efficacy. Article 38 of the Regulations for the Implementation of the Food Safety Law clearly stipulates that foods other than health foods may not claim to have health care functions. ①
As a common food, it claims to be highly functional and contains false or misleading contents. At the same time, it is also suspected of violating Article 28, paragraph 2 (5) of the Advertising Law: "An advertisement is a false advertisement in any of the following circumstances: other circumstances that deceive or mislead consumers with false or misleading content."
2. "Gao Chang milk powder" has no relevant clinical experimental evidence.
Wang Dingmian, a dairy expert, said in an interview with China Consumer News from October to August, 2002 that some milk powder manufacturers pointed too much at the height of children, which was not rigorous enough and ignored other height factors.
When a manufacturer puts a milk powder product with claimed high publicity characteristics on the market, it shall issue a clinical trial report that can prove that the product function is consistent with the claim.
So far, there is no clinical experimental evidence that children can grow significantly after drinking milk powder with bovine colostrum basic protein. ②
3. "Gao Chang milk powder" is more of a concept hype.
Wu Chongming, an associate researcher of China Academy of Medical Sciences and Peking Union Medical College, pointed out in China Consumer News in August, 20021that drinking more milk or milk powder is beneficial to children's growth. However, this refers to all milk and milk powder, not specifically to the so-called dairy products that specialize in promoting high content.
Some companies add specific ingredients to milk powder and claim to promote high functions, which is suspected of breaking the law. The function of food declaration is prohibited in China, and the function of health food approval has not been improved. This kind of propaganda is more of a concept hype and is suspected of misleading consumers. ②
Wang Dingmian, an expert in dairy industry, emphasized in China Consumer News in October/August, 2002 that children's growth and height are determined by many factors. Among them, genetic factors account for 60%-80%, and factors such as reasonable nutrition, adequate sleep and moderate exercise also play a great role in promoting. ②
As far as dairy products are concerned, all milk and milk powder can promote children's growth, because dairy products contain trace elements such as calcium, phosphorus, iron, magnesium and zinc, as well as nutrients such as protein and vitamins, which are indispensable for children's growth and development. ②
Wu Chongming, an associate researcher at China Academy of Medical Sciences and Peking Union Medical College, believes that there are many factors that affect children's height, including individual differences, health status, feeding, exercise, mental state, various endocrine hormone changes, abnormal bone development and so on. To judge the true situation of a child's height, we should compare it with most children of the same race, age and sex. ②
Li Wanmei, director of the Department of Endocrinology, Guangzhou Twelfth People's Hospital, said in the Information Times in March 2022 that it is unnecessary to grow taller just by drinking milk, and the so-called "increased" milk powder that has exact and specific effects on growth and height should not exist. ①
Li Wanmei pointed out that a child's height is largely determined by his parents' genes. Drinking more milk in childhood can really supplement nutrients such as protein, calcium and vitamin D, and promote bone growth and development.
However, drinking milk alone is not enough. Only a balanced diet, all kinds of nutrients needed by the body, adequate sleep and regular exercise, such as skipping rope and playing basketball, can really help children grow taller. ①
Sun Shuying, deputy chief physician of the Department of Endocrinology, Children's Hospital affiliated to Capital Institute of Pediatrics, wrote in Weibo in March 2022 that the height of milk powder is unreliable, and the nutrition balance is the key!
Nutrition is an important part of children's height growth. Three important nutrients for height growth: protein, fat and carbohydrate.
? During breastfeeding, the child's height grows slowly, so it is necessary to check whether the breast milk nutrition is up to standard;
? In the stage of adding complementary food, it depends on whether the nutritional ratio of complementary food is enough;
? Older children, depending on whether the diet nutrition ratio is appropriate, picky eaters, partial eclipse, the baby's height has an impact. It is recommended that older babies eat whole grains, meat, eggs, milk, vegetables and fruits every day, drink less drinks and eat less pickled food.