When the clearly marked list of questions is excluded, the trailer edited out of the whole film is eliminated, and the endless ecstasy soup of the water army is eliminated, an ordinary audience should judge whether it should spend dozens of dollars to enter the cinema. Movie posters may be the most direct way, and then the copy on the posters-or propaganda words-becomes the key for the audience to understand the content of the movie. In this paper, several works with high attention on 20 15 are selected to see what attracts you to contribute to the box office in their posters. There is a slight spoiler in it, please pay attention to shielding the plot. )
1 Master recreates Jianghu
Master, adapted from Xu Haofeng's short story of the same name, tells the story of a feud in Tianjin Wutan during the Republic of China. The slogan of "recreating rivers and lakes" obviously comes from the martial arts style of movies. The film is called "Master", and the content naturally tells the story from the perspective of "apprentice". The sentence "Rebuild Jianghu" skillfully expresses the outline of the story of "apprentice" similar to "revenge for the teacher and revitalize the teacher". Along with the momentum before the film was released, the film Master, as a martial arts movie, reappeared the meaning of "martial arts Jianghu".
No.2 "Nie Yinniang"-one person, no similarity.
Nie Yinniang, which became famous from Cannes Film Festival, was not recognized by the general audience because the story and contradiction were too deeply buried. In the screening hall, some people quit halfway, and some people are obsessed with it. This movie seems to have the same experience as Nie Yinniang played by Shu Qi, and it is also very similar to the sentence "One person, there is no one of the same kind" on the movie poster.
NO.3 "labyrinth of the mind"-secrets can be buried, but there is nowhere to put your mind.
Although there is nothing worth mentioning in the current market volume, the box office of10 million broke through10 million in two weeks, which still makes Heart Labyrinth, a low-budget and low-cost suspense film with an investment of only 1.7 million, get unanimous praise. As a suspense film, there are many details worthy of attention, which is exactly the slogan of "secrets can be buried, and the mind has nowhere to put them". Did you find those "secrets" in the movie?
Fourth place "Mr. Liu"-Look at people's hearts
If "Old Six" is a prequel, there will definitely be a large wave of people flocking to the cinema to see it. An old rascal and an old bastard, Xiaogang Feng's interpretation of the dignity of a tough guy won an actor. This film only takes you to meet people's hearts with a legendary story of Mr. Liu.
The fifth "Twelve Citizens"-without a blade, you can kill people.
A Hollywood film adapted many times can be perfectly grafted to the reality of China. Twelve Citizens sets a unique dramatic conflict for each character by performing on stage. The slogan of "keep your word, do your deed" directly tells the essence of the content around individuals and social systems, as well as the complete change of human nature and thought.
Sixth place "Mountains may separate"-everyone can only walk with you for a while.
Mountains may depart, with Jia's own style from the inside out, tells the feelings and changes of the times of three generations of Fenyang girls from 1999 to 2025. And "Everyone can only walk with you for a while" shows the main story line of the film's performance of character separation. When the emotional changes of people's gathering and dispersion are shown by literature and art, do you want to start with the 13 1 minute tour of mountains and rivers?
The Seventh Return of the Great Sage —— An Era in Need of Heroes
Despite the controversy about marketing, Return of the Great Sage finally gave a hope to domestic animated films. Fans of domestic animated films must have been saved by "superheroes" when they saw Return of the Great Sage. In the poster of The Return of the Great Sage, the Monkey King pretends to be a "superhero" similar to Spider-Man, and this movie, as its advertisement says, gives the domestic animated film audience a superhero who belongs to us.
Eighth place "Fuck off, tumor jun"-do it quickly.
"Fuck off, tumor jun" may not be ranked at the box office, but no matter how many tears you cheat, you can definitely squeeze into the forefront. Before entering the cinema, the audience may not understand why they should "hurry up", but when they walk out of the cinema after watching the movie and see this sentence again, I believe many people (most of them) will cry again. Adapted from the famous cartoonist Xiong Dun's real experience "Fuck off, tumor jun", it gave all the audience a bowl of chicken soup that could not be refused in a tragic way, and "Do it quickly" became the motto that countless people encouraged themselves.
No.9 "intruder"-killing time
Intruder allows an old man who has lived far away from the third line for a long time to reopen dusty memories and face the entanglements that have affected his life in a specific era background. The regret of that year ended in my heart, and that's what "time spent" means-the perpetrators of special times were finally "hurt" by fate after the years passed.
No.65438 +00 "A Spoon"-a hundred turns and a thousand turns, and finally the dawn.
As a Virgo director, the successful release of "A Spoon" after a major crisis not only did not disappoint the audience, but even gave people a surprise, which made people believe that this was Chen Jianbin's directorial debut. It seems that "a thousand turns to dawn" is a kind of self-mockery of the film by the producers. Just like the black humor revealed in this film, it has been telling you that "life is like this"-a thousand turns lead to dawn.
The marketing of 20 15 new trend advertising language in domestic movies is simple and rude, which is still the finishing touch.
Like posters, movie advertisements are the "face" of movies and an important means for audiences to understand movies. The style, characteristics and even standards of a film can be found in its advertising language. In the muddy China film market, the level of film slogans is also uneven. Most movies are innocuous "×× release" and "×× presentation" (Return of the Great Sage, Presentation of the Giant Screen); Yang Guifei, a woman of the dynasty, released her aesthetics; "Hunting Demons" and "Global Hunting Demons"). However, more and more domestic films began to pay attention to slogan, and this year also presented many new attempts and successful cases.
A comedy heading for the box office: simple and rude, with no bottom line.
Goodbye, Mr. Loser: Ha ha ha.
As a kind of fast-moving consumer goods, comedy should be short, flat and fast in the design of advertising language, so that the audience can see at a glance that it is a comedy. Moreover, domestic comedies have exploded in recent years, so it is urgent to promote them with an identifiable advertising language. "Rebel Angels" focuses on Deng Chao and Sun Li, a couple with nerve knives. The slogan used is called "Super Couple Hi". This not only shows the starring role of the film, but also positions the film as a "high film". Of course, whether it is high or low, you have your own judgment.
The homonym "Super Couple Hi" has been implied in comedy advertising language-"Together Hahahaha" in Goodbye Mr. Loser and "Hahahaha" in Unexpectedly are simply rude, except for the sound effect of laughter; "Back to Hong Kong" is too common and impressive; Gu Dezhao's "good news but not bad news" and "dwarf male-female-male-female-male-female" use the most popular jokes of Yu Qingfei on the Internet this year. Pancake Man is known as "saving unhappiness", but it fits the theme of the film properly.
Help marketing: bring your own topic, play with allusions and stalks.
Mr. Six, Xiaogang Feng takes you to meet someone.
Nowadays, movies pay attention to marketing. If you want a good marketing effect, you have to create a topic. So some movies have their own themes in slogan. For example, slogan in Guan Hu's "Old Six" is "watching people's hearts". Xiaogang Feng's "Speed and furious 7", which had a box office of 2 billion yuan before, saw pores but failed to see people's hearts. "You gave me a lively look, I was not satisfied, I saw people's hearts." The shelling of the small steel cannon attracted a hot discussion among netizens, and the "quick-excited" fans responded sharply: look at people's hearts and go to the autopsy room! "Mr. Liu" is not afraid of big things, and even directly uses the whole stalk as a slogan. However, it is gratifying that this time, Xiaogang Feng's role as the Sixth Master really made the audience excited. And through the "Mr. Liu" cannon and the netizens who fought last time, they were able to communicate and reconcile to a certain extent, just like Liu Ye and Phillips in the film.
"Searching for the Dragon" has played the slogan of "touching gold for the New Year", and the propaganda has repeatedly emphasized that it is an "authentic gold fan". Touch the word gold, only the original novel powder can laugh. And this slogan also makes another fantasy movie "The Nine-story Demon Tower", which is also adapted from "Ghost Blowing Lights" but has nothing to do with grave robbery, secretly lie down with a gun, which is really a scheming teenager.
Of course, there are jokes to supplement the master's own situation. For example, A Spoon, which was edited and recreated in the cold palace because of a star's drug abuse incident, lamented on slogan that it was not easy to "turn a thousand times and finally see the dawn", and the sadness was beyond words. Unfortunately, it was finally released, but it didn't match the snobbish market and became a few-day tour of the cinema.
Everything grows with lust as the center, not only playing with sexual hints on posters, but slogan is also a naked "work of tigers and wolves", which not only presupposes the fierceness of the film, but also reminds the audience that it is a film with lower body thinking (Feng Tang's original is salty enough). "One-night stand, a lifetime love" comes from "You love me". This slogan is very provocative, but the film missed a fire and it didn't burn.
The nonsense of youth film: the girls in Grade Two look up at the sky at 45 degrees.
Left ear: Love is right and youth is wrong.
Starting from To Youth, youth films have proliferated in recent years. When fighting, abortion, truancy, suicide and going abroad become the mainstream of youth films, it really breaks away from youth and becomes a fantasy. Slogan of many youth films is also written like a QQ signature of a middle school girl. For example, in Zuo Er's Love is Right, Love is Wrong, and Youth, the youth class said that "if you know astronomy above, you know geography below, but you don't know adolescence". At first glance, this slogan is a literary game, but on second thought, it is an illogical word game.
Jing M.Guo's Tiny Times is a masterpiece, and Tiny Times 4, as the last chapter, plays the slogan "I spent ten years on your last date"-the first three parts are "Long live friendship, eternal youth", "Endless darkness, shoulder to shoulder with you" and "Growing up without regrets and fighting for you". Maybe we should be thankful, after all, he didn't use the phrase "sadness flows against the river"
In Breaking the Wind, Youth and Dreams, Speed and Passion, and Remember the man in youth? In contrast, it is much simpler and more compatible with the film itself.
SloganTop5 of the year: the finishing touch
I think a really good movie slogan should be the crowning touch, and the theme of the movie should be clear and charming.
1. "Assassin Nie Yinniang" "No one is similar"
The best slogan of the year will be awarded to assassin Nie Yinniang. Hou Hsiao-hsien's willful blank space has caused great obstacles to ordinary audiences, and also led to an insurmountable gap between film critics and audiences. But this slogan is a pontoon bridge that crosses obstacles and gaps. Even if you don't know anything about Hou Hsiao-hsien, even if you don't like Shu Qi's zero-degree performance, even if you get up and mumble "What the hell" after sleeping in the cinema, you can appreciate the lonely heart of this woman in black from this sentence "No one is the same".
2. "Mountains may separate" and "Everyone can only walk with you for a while"
Jia's film semiotics is still playing a role, but the extension of time and space makes the film's emotion and aftertaste longer. The theme of The Mountain May Leave is the change of the times and the separation of people. The slogan "Everyone can only walk with you for a while" is appropriate and poetic.
3. The burning sun and the sky are watching.
There are two slogans in the scorching sun, that is, "murder case, seven years of injustice, lawlessness, desperate." And the sky is watching. The former borrows the story-telling style in movies, while the latter is religious and fatalistic. Obviously, the latter is more delicious.
4. The maze of the heart "What can be buried is the secret, leaving the heart."
Heart maze, a masterpiece with a small budget, can be called the conscience and surprise of domestic movies. The movie slogan "What can be buried is secrets, what can be buried is troubles" not only reveals the core of the story, but also conforms to the dark suspense and slightly absurd atmosphere of the movie.
5. "Fuck off, tumor jun" and "Do it quickly"
"Hurry up" is the slogan of "Fuck off, tumor jun". After watching the movie, I read this copy, which looked lonely, regrettable and somewhat helpless.
Of course, this year's domestic films are far more valuable than these five films. "Save my husband" is "There is hope if you are alive"; "One door apart, two worlds" in The Taoist Down the Mountain; The "killing time" in "Intruder" is also very suitable for the film and has the effect of making the finishing point. However, what I like best is the advertising word "This is the authentic touch of gold" in the movie "Searching for the Dragon". I hope that the domestic films of 20 16 can contribute more excellent works and wonderful slogans.
The Sound Endless is officially released 16 singer poster. Li Jiandan Yichun and his disciples on the same stage of Hunan Satellite TV's heavy variety "Riding the Wind and Breaking the Waves" has not yet started broadcasting, and the new music variety "Endless Sound" jointly launched by Hunan Satellite TV and TVB will start broadcasting again.
On April 16, the program was officially announced and is scheduled to premiere on April 24. 16 group guest posters also flowed out online. Let's have a look.
Mr and Mrs George Lam Sally Yeh.
George Lam, as a hall-level singer of the older generation in the Hong Kong music scene, can be said to be full of money. His previous participation in "Our Song" has shown the audience his superb singing skills. This time, George Lam and his wife, Sally Yeh, participated in The Sound Endless, which is sure to bring more highlights to the program.
Hacken Lee
Jerry
"Brother" and "Greater Bay Area Five" only came to Lin Xiaofeng, but they didn't see the popular Jordan chan.
Yang Qian
It is said that Yang Qian's fan consultant Jiao Xian has deleted all her achievements as a singer, so some people say that she is only half a day late. Speaking of Yang Qianmei, it is more appropriate to use "half a day late".
Li Jian
It can be seen that Li Jian's position in the music industry has advanced by leaps and bounds in recent years. From "I am a singer" to "The Good Voice", Li Jian has become a hall-level singer. I believe that Li Jian's participation in "Endless Sound" will definitely add icing on the cake to the program.
CoCo Lee
CoCo Lee, the international diva, many people thought that she went to Changsha to take part in "Braving the Wind and Waves", but she didn't find "The Road to Never Shut Up". It seems that CoCo Lee still wants to give himself some challenges. What's the point of taking part in "braving the wind and waves"?
BiBi Zhou
"Super Girl" represents a singer, ranking second only to Chris Lee in the music world. Last year, she made her debut in "Braving the Wind and Waves", and now she participates in "The Sound is Endless", and her career has developed steadily.
Sarah
One of the "fast girls", whose popularity was not too high before, became popular with a song "The Wind Blows", and now she is a well-known singer, comparable to Yisa who is also a "fast girl".
Wool cloth
The son of tomorrow won the championship in the first season, and the new generation sang as a singer. The son of tomorrow was the only player who developed fairly well in the fifth season.
mosaic
Known as "Post-80s nostalgic indie band", it was founded in 2008, composed of lead singer Xia Ying, guitarist Zhuo Yue, bassist Lin Yufeng and drummer X power, and participated in the second season of Summer of the Band in 2020.
Magic flash combination
Magic Flash, a new rap group, is composed of SmellyD and aZi. Participate in Listen to Me in 2020.
Shan Yichun, Babymonster, Yan Mingxi, Zeng Bite
Among the four new generation singers, Shan Yichun is the voice champion, Babymonster is the burst stage champion, Yan Mingxi is the legendary champion of voice and dreams, and Zeng Bit is not well known. Anyway, this is the first time I have seen this name.
As you can see, sixteen groups of singers have gathered three generations of singers in the Chinese music scene, including Mr. Liu and the new generation, both the famous king and the unknown new generation. I believe they will definitely bring us a grand and beautiful music feast.
Mr. Liu, is it true that Xiaogang Feng and Summer Xu barbershops? It's fake.
Mr. Liu.
Directed by Guan Hu and produced by Xiaogang Feng, Xiaogang Feng, Zhang Hanyu and Summer Xu,
Yifeng Li
The film starring Liu Hua and Pax Congo was released in China on February 24th, 20 15.
This film tells the story of the famous Beijing city.
A cynical disobedient
Abandoned by the times, Liu Ye and his old friends insisted on their own way of life. His son Xiao Bo offended others and was detained in private. In order to save his son, he and his old buddies gave them a good lesson. This is a film interwoven with affection and brotherhood.
September, 2065438+July 16, Mr. Guan Hu and Mr. Dong and Mr. Liu Runnian won.
3 1 Golden Rooster Award for Chinese Film
Best Screenplay Award.
abstract
Once the scenery
Four or nine percent
Mr. six Sixth Master (Xiaogang Feng), unable to adapt to the great changes in society, lies dormant in the depths of hutong, leading a boring life of migratory birds, meddling and complaining. One day, Liu Ye and Xiao Paoer's son Xiao Bo (Yifeng Li) had a huge emotional conflict, which led Xiao Paoer to leave home angrily.
Don't want to be blindsided, illegally detained by a new generation of "little grandpa" Xiao Fei. Sixth Master returned to the Jianghu to save his son and repay his kindness. Liu Ye tried to settle the incident with his own rules, but he found that the times and his body had changed.
A confrontation between father and son, old and new forces is inevitable. In the process of solving the mess, the old gun found that his body also had problems, which was really beyond his power. But at the same time, they also seized the handle of "Three Rings and Twelve Lang" in the process of searching, and the two decided to fight one-on-one.