For sellers, cheap and safe packaging is definitely the first choice. Taobao shop in Xiao Ting received a lot of praise, but because of simplified packaging, bottles and cans were bumped during transportation, which led to several bad reviews and return applications. "I'd rather pack a few more layers. Small business can't afford to hurt, and environmentally friendly packaging can't afford to hurt. "

Wen Zongguo believes that the phenomenon of over-packaging is the result of the interaction between consumers, e-commerce companies, express delivery companies and other stakeholders. Many consumers think that express packaging is an important shopping experience standard, and only multi-layer packaging can ensure the safety of products. "The existing materials are relatively cheap, the cost of degradable materials is high, and the interests are weighed. E-commerce and courier companies will inevitably use more non-degradable polyethylene plastic bags. "

20 17 Report on the Development Status and Trend of Green Packaging in China Express Industry shows that all kinds of packaging materials account for about 12%- 15% of the revenue cost of express delivery enterprises. According to the report, more than 95% of the respondents in the questionnaire survey of the headquarters and grass-roots outlets of express delivery enterprises said that the pressure of environmental protection packaging in terms of cost is still unbearable. More than 64% of the e-commerce companies surveyed believe that the key to promoting green packaging for express delivery is to "reduce costs".

Imperfect system is the "roadblock" of express packaging recycling. In fact, some e-commerce platforms have provided home-delivered recycled carton services. But the key to activating recycling is whether the courier takes the initiative. Many users said that the delivery courier left without waiting for the completion of unpacking, and no one mentioned recycling at all. Although some enterprises set up points exchange as an incentive, the value of packaging materials is low, and couriers are scrambling to send more goods. Who wants to take the time to actively recycle?

The rapid development of new business models and the lag of industry standards and supervision in the Internet era make it difficult to implement many policies. Wen Zongguo emphasized that at present, there is no unified mandatory green packaging standard in China, which is not conducive to recycling, and there is no legal basis for supervision.