"Internet of Vehicles" and "new four modernizations" are hot keywords in the automobile circle in recent two years. In the "new four modernizations", "intelligence" has become a hot spot pursued by many automobile manufacturers and internet giants because it seems to have the lowest threshold. But after trying many domestic ones? After the "smart car", we found that the so-called "smart technology" was just a gimmick in marketing.
Under the premise that autonomous driving technology can't land in a short time, the mechanical structure of the car can actually be "intelligent". Both vehicle manufacturers and internet companies are well aware that this situation cannot be broken in a short time. However, fierce market competition has brought them inevitable pressure, so pseudo-innovation based on pseudo-demand has become the first choice of many manufacturers.
In terms of Internet companies, Baidu first launched the car map of CarLife, which is actually quite practical. However, because it is not based on the in-depth development of the underlying architecture of the mobile phone system, its application scope is relatively limited. When using it, it is necessary to ensure that the app on the mobile phone runs in the foreground; And if you want to use the full CarLife function, you must download a Baidu "family bucket" in your mobile phone. The idea is similar to Apple's CarPlay, but the experience is much worse.
If the CarLife launched by Baidu still has certain practical value, then the car WeChat launched by Tencent can be regarded as a chicken rib. Functionally, this car WeChat is as good as the computer version of WeChat client, and can only support the basic chat function. A navigation is added through the location settings received in the chat, and the logic of voice control with the help of steering wheel buttons is also lacking in highlights.
What's even more embarrassing is that the product logic of car WeChat is to read all your WeChat messages by voice, which basically determines that this is a software that can only be used when you are alone in the car. But if there is one more person in the car, your little privacy will be broadcast.
The product logic of this simple and rude transplant APP is like a primary school student rushing to do homework on the last day of the holiday: whether it is good or not, it is made anyway. Want to use WeChat in the car? Then move the screen of the mobile phone to the car and control it with the buttons on the car, so the car WeChat was born! ?
Next, let's talk about the main engine factory. The car machine developed based on Android platform can be regarded as the most popular product of its own brand. I don't know that Android has long been officially recognized by Google as unsuitable for use in cars. The orthodox Google car system is actually Android based on mobile phone maps? Auto and Android designed for big-screen cars? Cars? Operating system.
So how do domestic manufacturers move Android to the car? Take BYD DiLink system as an example. On 20 19 Song Dynasty, the software of this system was based on Android? 7.0, the hardware carrier is a rotatable large screen with a resolution of 12.8 inches, 1920x 1080, but the processor is the old Qualcomm Snapdragon 625, which is also used in the high-end version of Red Rice 4, which was launched two years earlier than this car and only sold for 899 yuan.
After BYD Song's test drive, many media expressed deep impression on the car's game capabilities such as the glory of the king and Survival of the Jedi. Can you imagine any normal person twisting his body and playing games with a big-screen car equipped with a low-end CPU without using a mobile phone?
From the experience level, it can be said that the developer of this UI lacks the basic thinking of automobile development. The whole vehicle interface is a traditional Android tablet logic, with many menu levels, unclear logic, small buttons, and complicated steps to realize functions, which will seriously affect safety when used in driving.
In sharp contrast, BMW? The Samsung Android tablet (really a tablet) with the central armrest in the back row of the 7 Series has realized an operating experience similar to the original iDrive system car by installing an APP, which makes people have to admit that ginger is still old and spicy. In the development of automotive electronic system, China brand has a long way to go.
Compared with those international giants who are deeply involved in the research and development of car machines, transplanting Android platform is basically the lowest cost and fastest solution. When promoting products, we can also play a stunt with high openness and support for upgrading at any time, which can be said to be multifaceted.
Replacing mobile phones with mobile phones is the focus of many brands' publicity, but is it really the mission of replacing mobile phones with mobile phones? If the ultimate goal is to replace mobile phones, all manufacturers only need to adapt CarPlay and Android? Automatic will do. Is it necessary to further develop the locomotive?
Innovation for innovation's sake and innovation for gimmicks' sake may get high attention and hot topics in a short time, but it can't really turn R&D investment into user experience improvement. Pseudo-technology and pseudo-intelligence seem to make cars farther away from the future, but can this product really be accepted in the future? I believe that the manufacturer of the product knows better than anyone else.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.