When a logo appears on an outdoor billboard, it must be clearly visible to everyone, which is the basic principle of clear logo recognition.

2. the small logo should look good

When the logo appears on the film, it is smaller than the thumb, so design a logo with a diameter of two centimeters, please try it, and it will look good if it is smaller.

The logo should look good in black and white.

When you fax company documents, the color of the logo will become black and white. Your logo should look as clear as Nike and Mac after the worst copying and photocopying methods.

4. Signs can have various colors.

The standard color of Nike logo design is red, but you can also see blue, green or black and white colors. Products like basketball, baseball, golf, tennis and even Formula F- 1 racing series are unique, but these colorful advertisements will not confuse you with Nike. Because a brand spirit can't be established by color alone. Appreciation of ultra-simple logo design of foreign fitness clubs

5.LOGO is easy to draw.

By comparison, you can easily draw the hook of Nike and the M of McDonald's, which shows that your LOGO is easy to remember.

6.LOGO looks good in both CMYK and RGB.

Use CMYK for printing and RGB for TV or computer screen. Your logo will often appear on magazines, TV or computer screens. In the absence of special colors, your logo should look as good as these ordinary media. I just hope you don't use special colors! Such as fluorescent color. )

7. Logo can be animated.

You can't ignore the popularity of advertising marketing on the Internet. LOGO design can be easily transformed into animation, and vivid changes on the website can easily attract attention. Appreciation of a group of concise and excellent logo design works

8.LOGO has the texture of international painting.

Choose a universally applicable pattern, such as POLO's horse, and there will be no cultural generation gap. Letting the world know about LOGO is the most basic.

9. The logo represents the spirit of enterprise.

Nike's hook does not represent a pair of shoes, which are taken from the wings of the goddess in Greek mythology, and many enterprises have crossed different fields; Real estate, insurance and food all belong to the same group, so LOGO shows the spirit of the enterprise, rather than drawing all the business projects of the enterprise. What creative rules should coffee Logo design follow?

10.LOGO has a wide range of applications.

The logo design of GUCCI brand has many applications, which can be placed on different materials such as cowhide, metal, ceramics, iron smelting, plastic and so on. In order to facilitate the products around your company, the LOGO design must be easy to copy on special materials.

A LOGO design with the above 10 characteristics is not easy to design. It requires designers to combine the different characteristics of different enterprises and express the most profound corporate culture with the simplest elements. With the above 10 reference standard, designers probably have a general direction in mind, which is convenient for the creative process. Four basic principles of coffee logo design