According to the experience of underwear industry, mid-range underwear is the most worthwhile investment. First, because the investment threshold is low. Compared with high-end underwear brands, the cost of mid-range underwear to join is lower. Generally, it only takes 30,000-50,000 yuan to join.
At the same time, mid-range underwear brands have lower requirements for franchisees in all aspects; Second, because the consumers of mid-range underwear are wider, most consumers can bear the cost because of its low price. For investors, it is easier to enter the mass consumer market by choosing to open a mid-range underwear store.
Third, due to the limited popularity of mid-range underwear brands in the market, merchants will give franchisees more business power and support from all sides. For investors, opening a shop is more flexible and convenient.
Buying skills:
Specific purchasing skills, in addition to the bargaining power and discriminating ability in the process of purchasing goods, should also analyze the positioning, competitiveness and capital budget of their own stores to ensure that risks and accidents are minimized.
At the same time, the number of underwear stores should be determined according to the actual situation, and it is not possible to buy blindly. Many entrepreneurs who open stores for the first time don't know how to purchase goods, and the first purchase creates a squeeze. Therefore, for the first time, remember that the right amount can be marketable.
Underwear can be roughly divided into conventional underwear, household clothes, body-shaping underwear and so on. Because underwear is different from women's clothing, its direct contact with the skin makes the quality and safety of underwear a sensitive topic. Therefore, non-underwear to join stores must ensure the quality and fabric safety when purchasing goods. In addition to the feel and style, but also look at stitches, fabrics and other aspects, so that consumers can buy with confidence.