In the new media era, learning to read and learn is nothing new. Being able to output, writing, expressing and telling stories are the necessary labels for educated youth. Xu Rongzhe, the author of Story Class, said, "People who can tell stories are the most influential". As early as thousands of years ago, sages integrated their genre theories into stories and assembled them into classics. Our earliest memories of ourselves and the world are preserved by writing one story after another.

For us, writing is a crooked diary when I was a child, a novel and prose full of youthful fantasies when I was a student, a briefing at work, a letter written for a baby who is about to be born with great expectation, and a cup of warm water at the back end of the morning to record our thoughts ... We are in an era when everyone has the opportunity to leave a voice for themselves, and the significance of writing is not just self-cultivation. Writing has become the most effective channel for knowledge realization, personal brand building and marketing, and the best helper for wisdom online and happy sharing.

Therefore, writing is an essential ability that everyone should learn in this era. And how to learn this ability? The quickest way is reading. The following book list includes basic writing skills and practice methods such as basic writing, story creativity and business copy writing. No matter what writing means to you, I hope these books can help you to write again and contribute to your dream of creating a better life with writing.

The author of this book, Hong Dan (2 1 day fell in love with the founder of the writing training camp), started writing1006. At the beginning, she kept a 400-word diary every morning and published two best-selling books, Learning to Write from scratch and Mode of Time. She has also changed from an ordinary white-collar worker to a person who has influenced tens of thousands of people to rely on writing to counterattack their lives. This book is the condensation of her long-term writing accumulation and more than ten training camp experiences. The purpose is to make everyone who reads this book "regain self-confidence and keep writing" in the simplest and most feasible way.

This book is divided into three sections: writing from scratch, writing from the media era, and developing writing habits to attack life. In the first section, the author uses his own personal experience to help you break the "five obstacles that hinder your writing" and introduce a writing habit without threshold: free writing; The second section mainly explains popular writing skills such as new media writing, draft writing and how to modify your article. The third section takes you to start with the little things in your life, gradually develop the habit of writing, and use writing to force input (reading, attending classes and sharing) to realize the counterattack of life.

If you have never studied writing systematically, or you want to start writing immediately to record your thoughts, or you have just opened a personal platform number but don't know what to write, then the book Learning to Write from scratch is the first key for you to step into the new world of writing.

Tomuro Yamaguchi is a famous best-selling author and writing instructor in Japan. He was born a news editor. In order to make his writing level reach "everyone can read it, and everyone likes to read it", he spent a year reading 100 writing books, studying tens of thousands of pages of news gathering and editing works, and summed up a set of works that can be used immediately? Practical business writing skills have great suggestions and methodology for writing product copywriting, business documents, e-mails, blog articles and so on.

Natsuo Yamaguchi has published many books on writing skills, and the core points of his methodology can basically be summarized as the following three points:

1. Ask yourself and answer. Answering questions is the quickest and most effective way to write an article. After defining the writing theme, you can ask yourself questions and give in-depth answers according to the framework of 5W 1H, and you can write a good article soon.

For example, publishing reading notes on the official WeChat account can start with the following questions: Who is the author of this book? How was his experience? Why did he write this book? What is the core idea of this book? What examples did the author give to prove it? Who is this book for? What are the three core questions they can master through this book? What methods does the author use to let them master it? How do you apply this book in your life?

2. The principle of conclusion first. The first part begins with a clear meaning, and the second part supports the conclusion with specific data, cases and quotations. The third part further proves it with your own life experience or other people's experience. The fourth part repeats your conclusion to strengthen the reader's impression.

3. Reader-centered theory. No matter what the topic is, articles written for' many people' are certainly not as popular as articles written for specific people. This is also what Grandpa Mars said in "The Story Will Go Wild, and the Fair Will Depend on These Five Actions". "It is better to write and sell vacuum cleaners to Xiao S than to write and sell vacuum cleaners to urban housewives". If you can't catch the audience for a while, suppose you want to write to a specific friend or celebrity.

Based on the above three core methodologies, he introduced 33 methods to improve writing skills in detail, with abundant examples. At present, there is no official translation of this book, and it can only be read in Amazon Kindle store. If you know a little Japanese, it is strongly recommended to buy genuine ones.

Grandpa Mars is from Taiwan Province. His speech "Out of Nothing" at TED has 7.5 million hits. His creative advertising copywriting skills are very simple and rude but absolutely easy to use. This book introduces you to the ultimate way to tell a good story in fast-paced and infectious language. The case is very classic (for example, people are the most beautiful scenery in Paris), which can be directly used as your creative material library. The following are three main points of this book:

1. The core of storytelling: enthusiasm? User thinking

Give your readers a name before writing a story. With the names of people, all the characteristics of ta will naturally appear.

2. Two principles of writing stories: easy to read? event

Don't crowd large paragraphs of text together; Use verbs and nouns more than adjectives and adverbs, so that readers can listen, see, smell, taste and feel through flat words.

3. Two perspectives of writing a story: smearing? Skin whitening

Use "looking for superman (star protagonist or authoritative endorsement)"? "Go to the North Pole (extreme story conditions and scenes)"? "Contrast (before and after use and user comments)", your story is invincible.

This book is a set of two volumes. The author is Xu Rongzhe, the author of Novel Class, and is known as "the best storyteller in Taiwan Province Province". Luo Zhenyu evaluated him as "the most suitable stock market entry coach for China people". He has won Liang Shiqiu Literature Award and Taiwan Times Literature Award. He gives more than 300 trainings and lectures on stories and writing every year. The first volume of this book systematically summarizes the methodology of "telling a complete good story in three minutes" and puts forward a set of equally available story writing modes with "bull's-eye formula" as the core. The second volume focuses on the routines and ideas of "marketing writing". The main points can be summarized as follows:

1. Bull's-eye formula: a framework from which all stories can't jump.

Goal → obstacle → effort → result → accident → turning point → ending.

The starting point of the bull's-eye formula can be arbitrarily selected, and the order of the seven components can be arbitrarily arranged (a * * * can have 5040 combinations and the same story has 5040 changes), which will bring unexpected surprises.

2. The core of marketing writing: replace cold data and the purpose of selling goods with stories full of human feelings.

Either whitewash yourself or discredit your opponent, and achieve perfection on the same road by means of comparison, inversion, emotion and telling customers' own stories.

3. Closed questions: Hide the answers in the questions. For example, after reading this story class, did you start to find that good stories are all routines?

4. Creativity is learning to "borrow+associate". Apple borrowed Xerox's "icon interface" and introduced the Mac with its own simple and high-quality hardware.

Tell your story and the audience will forget it. But telling the story to the audience and letting them experience it themselves will never be forgotten.

The method in the first volume of this book is very important and practical. You can directly apply formulas to analyze classic stories and copywriting, and then create them. A large number of classic marketing cases in the second volume are very enlightening, but they are weak in specific operation guidance, so they can be matched with other related copywriting books.

After reading the four books mentioned above, I believe you have learned the basic methods of writing and how to apply the power of stories to various situations. The books I recommend to you next are specially designed to improve the sales force of copywriting. In other words, if you want to write in the fastest way, then writing sales copy is the first choice, and the following two books are essential "books" for learning to write sales copy.

In the second half of last year, the best-selling book Explosive Copy ranked first in the sales copy of major reading websites for three consecutive months. This book has a strong logical framework. Based on the author's many years' experience in copywriting and project work, the routine of explosive copywriting is disassembled and summarized, and the core basic theory of consumer psychology is explained in detail, with a large number of examples (65438+ million+,sales reaching100000 or even million). The main contents of this book can refer to my visual notes as follows:

If I only choose two books about copywriting and creative methods, I will choose "Learning to Write from scratch" and this one "A good copywriting is enough". The author of the latter, Tetsuya Kawakami, is one of the best Japanese business copywriters. In this book "Good Copywriting is Enough", he studied the great significance of consumer psychology and behavior habits to copywriting and put forward three principles of good copywriting:

1. Let readers feel "related to me".

2. Powerful, including easy-to-read, rhythmic, impressive, multi-purpose figures and specific cases.

3. Let readers have questions, be attracted by "why" and continue reading.

According to the structure of skill items, this book introduces the actual writing methods by theme, and quotes a large number of classic cases in the history of advertising copywriting. Compared with another skill index book, Gold Ads, it is more vivid and has great memory and practical value. In short, just like the author's own positioning of this book-this is a dictionary writing guide that must be placed on the desk and read on demand.

Seventy-two writing classes, Wen Xin, becoming a writer, and golden advertisements.

Writing can be a tree hole to express feelings, an outlet of wisdom and experience, a lever to make money and sell goods, and a bridge to connect you and me. I hope that all of us in the best times can find a better life and meet better ourselves through writing.