1. Every short story video should have the theme it wants to express. The theme is the difficulty of struggling for dreams, or the difficulty of long-distance love. We must have a theme expression before we can start short video creation, because all the work will be carried out around this theme.
2. Build a story frame: With the basic theme, the next step is to improve it step by step. The first step is to establish the framework of the story. What needs to be done is to express the theme with a story that contains the theme. In this link, roles, scenes and events are set and completed. For example, its main purpose is to show the hardships of long-distance love. The role setting may be that a young couple must live apart because of work or study. It may be that the girl is ill and no one takes care of her, and the care of the boy can't be delivered in time. In this link, many such plots and conflicts can be established to express the theme and eventually form a story.
3. Fill in the details: "Details determine success or failure", and so do short videos. A good short video and a bad short video may have the same story outline. The real difference is whether the details are moving or not. If the theme is trunk, the frame is branches and the details are leaves, leaves can be used to judge whether a tree is healthy or not. Details can enhance the audience's expressive force, mobilize the audience's emotions and make the characters fuller. After determining the details that need to be executed, consider which shot to use for presentation, and then write a very specific snapshot script.
4. Audience: The first thing to understand before writing a copy is the age, occupation, family latitude, hobbies, spending power, etc. of the audience. In short, the clearer the portrait of the audience, the better. For example, the audience is middle-aged and elderly people, and then you make the promotional film the theme of the game screen, which is obviously in line with your audience's cognition. So we must first understand who to show it to, and what we want to do is what customers want to see.