Aauto is faster: the video style is grounded. Video content mainly records daily life. Content creators are mainly ordinary people, which are closely related to life and have strong social attributes. Long-tailed users' videos have more exposure opportunities. The decentralized positioning of Aauto Quicker is helpful to the diversification of video content, which is easy to make viewers swear and form a sense of identity and strong community cohesion. Tik Tok: Video content is more fashionable and personalized. Tik Tok's beauty filters, funny stickers, VR special effects, plus "magic" and "deafening" high-tempo music make it more trendy and personalized.

Tik Tok's centralized positioning is eye-catching, at the same time, the popular content has high similarity and repeatability, the audience will only pay attention to a few kols, and the correlation between users is weak.