Unconsciously, many of us fall into the trap of consumerism. The consumerism trap of Valentine's Day is essentially the economics behind Valentine's Day.

In a previous survey on the dimension of Valentine's Day consumption, more than 60% netizens said that they encountered a consumption trap on Valentine's Day.

Flowers, chocolates and jewels are the eternal themes of Valentine's Day, although they have fallen into the conventional pattern. Their sweet and romantic meanings still attract many people's attention. People use these things to express their love for their partners.

So what other consumerism traps are there on Valentine's Day?

(A) gift pressure:

Merchants will promote expensive gifts through advertisements, which makes people feel that they must buy expensive gifts to express their love. Some homophonic gifts beginning with 99 and 13 14 once became the stunt of Valentine's Day. These expensive gifts seem to represent Valentine's Day. However, these expensive gifts are very stressful for many couples who go to college, and merchants secretly manipulate Valentine's Day to become a stressful holiday.

(2) Price increase of catering services:

Many restaurants raise prices on Valentine's Day in order to get higher profits. Many merchants will sell Valentine's Day packages on Valentine's Day, and the price of these packages called Valentine's Day is twice the original price. On Valentine's Day, in order to create a romantic atmosphere for dating couples, many couples will choose some restaurants with better atmosphere. However, some expensive couples' packages and declining service standards, nearly 30% of consumers have encountered the trap of compulsory consumption and shrinking service.

The price of flowers soared;

Valentine's Day is the peak of flower sales, so the price of flowers tends to soar. Around Valentine's Day, the flower economy is hot and the price of flowers is rising. In addition to ordering flowers in advance, many couples also come to the flower market to buy flowers. The couples at the scene have already chosen their own flowers, and with the help of 50 yuan's manual fee, they have found a shopkeeper to wrap their own shapes. Some lovers' flowers with good wishes and special numbers have been marked with high prices by merchants, and a handful of flowers on Valentine's Day is as high as several hundred yuan.

Some netizens spit out: "The price of flowers on Valentine's Day is too high. The store I bought before, 288 on weekdays and 788 today. "

In addition to the simple price increase, many merchants pretend to be imported roses with ordinary domestic roses, and mark the words "imported roses" on ordinary flowers, and the price can be doubled directly.

Promotion trap:

Merchants will advertise "Valentine's Day specials" and "limited-time discount" to attract consumers to buy more unnecessary goods. Especially on Valentine's Day, many couples will unconsciously fall into the Valentine's Day trap. Signs like "50% off for silver ornaments and 20% off for diamonds" can be seen everywhere in many jewelry stores. These "price increases first, then discounts" routines make many couples blindly consume. What's more, some promotional items may not be genuine. According to the survey, 6.6% of consumers said that they had bought fake and shoddy goods on Valentine's Day.

Hotel prices soared:

Before Valentine's Day, many popular couples' hotels will be quickly booked by couples. On Valentine's Day, the price of many hotels is twice as high as usual. Many merchants use the stunt of Valentine's Day to make consumers have to overspend. Around Valentine's Day, it became the peak season of the hotel. When consumers consume expensive hotels, they should also be alert to the environmental sanitation of hotels. A large number of booking orders will make businesses ignore some health problems.

Valentine's Day has already evolved into a carnival consumption festival for merchants. So, in order to be rational and romantic, how to guard against some sweet traps of makeover?

① Think more and consume rationally.

Consumers should think more before spending, and rationally participate in promotional activities such as "discount, gift-giving, lucky draw, points rebate" to avoid being misled by promotion and impulsive shopping. At the same time, we should also be wary of merchants using discounts to weaken or exempt consumers' rights in disguise.

2 Careful consumption.

When buying entertainment items such as group-buying couples' packages, a large number of group-buying websites are not guaranteed because of their low entry barriers and lack of relevant safeguard measures. It is best to choose a regular group buying website with good reputation and complete licenses to avoid being deceived by group buying websites.

③ Avoid blind consumption.

When ordering flowers online or by telephone, the variety, quantity, delivery time and place, dosage and price of auxiliary materials such as wrapping paper must be clearly agreed. Avoid replacing the flowers in the original package and stage a scam of "civet cats for princes".

Romantic is not Valentine's Day, but all lovers who love each other. Companionship is the longest confession. As long as you really love each other, every day is Valentine's Day. Spend rationally on Valentine's Day, learn to refuse reasonably, and don't let the Valentine's Day trap become the theme of Valentine's Day consumption.