1, choose your own product direction, study the existing product distribution on Amazon, and collect product category information. And study the selection characteristics of competitors.

2. Further screen suitable products and further narrow the scope of investigation and research (for example, product reviews should be between 50- 100, and the price range should be selected according to your own expense budget, for example, between 30 dollars and 80 dollars. For key products, a list survey should be conducted to screen out those products with few pictures, low quality, few descriptions and few variants, as well as those products with low scores and no FBA).

3. Determine the product. According to the previous data feedback, select 10 products with poor sales performance from the products on the shelves, and select 10 products from the product selection list to replace these bad products.

4. Contact the manufacturer to purchase goods, put the selected products on the shelves, and wait for the feedback from the market. Then replace those goods that don't sell well with products on the selection list. In this cycle, the success rate of product selection is constantly improving.

Second, know the market capacity before choosing a product.

As we all know, there is enough market space to bring considerable sales; Products with insufficient market demand cannot bring satisfactory order quantity. When choosing products, we should consider the market demand, that is, we should consider the consumption points of the target customer group and choose products from the market capacity of the products.

Landing details:

1. From the inside of the station, analyze whether the products sell well through data such as product sales and evaluation. According to the signs of bestsellers and hot new products, we can see which products are explosive and which products have development prospects.

2. Sellers can search for products on many wholesale websites, such as Alibaba.com. Alibaba.com website provides a lot of commodity information. When American sellers choose categories, they will search for products with characteristics and high demand, thus promoting the sales of products on Amazon.

3. Through Google search, you can learn about the sales of brands in the industry, sales and distribution of categories, sales data and prices of single products, as well as sales data (flow, conversion rate, bounce rate, customer unit price, etc. ) at least three core stores and major competitors in the industry.

Third, pay attention to the profit value under the price range.

The core of making a product is the profit space contained in the product itself. If a big seller monopolizes most of the sales in the current market, and its price advantage is beyond the seller's own reach, then the seller would rather give up than choose this category.

Landing details:

1. In the previous market research, we should see the current market price of this product and the price of best-selling products, and think about how profitable the store promotion is.

2. Understand the factors that affect the price, such as the choice of sea transportation, air transportation and land transportation, the different stages of new product promotion strategy or the mature and stable profit period. Estimate the profit value of the product, and the best profit rate can reach more than 30%.

3. Early low-price discount promotion will enhance the visibility of the store. In the process of later price adjustment, the seller should be clear about the floating price range.

4. On the premise of stable sales, the seller can raise the price appropriately (the price will be raised at least one week after the sales are stable, and the order quantity will be adjusted by 0.5 every 3-5 days, and then by 0.5 to 5- 10 after the sales are stable). But the premise is that the seller adjusts the price too frequently, otherwise the sales volume may plummet the next day.

Fourth, do a good job with the upstream supply chain.

After selection, the factory with innovative ability and excellent manufacturing is the strong backing of the seller. Whether the factory can meet the differentiated needs of sellers and markets and whether the product quality meets the standards are very important issues.

Therefore, it is very important to find a factory that supports the seller, otherwise the product effect that the seller tried to promote in the early stage may be implicated because of the factory quality and untimely supply; In addition, the seller should track and review the product production and certification qualification of the factory in time to avoid unnecessary losses caused by infringement and inferior quality.