Current location - Health Preservation Learning Network - Slimming men and women - The second lesson of sales: how to shoot a buyer's show that makes people place orders immediately
The second lesson of sales: how to shoot a buyer's show that makes people place orders immediately
When we recommend products to customers, one of the most frequently asked questions is "Is there a real shot?"

The inner voice is: yes, yes, but it's not beautiful and can't be released.

? At this time, a question comes to mind: what kind of pictures do customers like?

Now I will teach my parents what kind of pictures customers like. about

Thousands of pictures are incredibly beautiful! First of all, it is important to attract customers visually.

? So what exactly are "Meitu" and "Meitu"?

? The first key word is clean.

? Figure a: For example:

?

Does the second picture of the same product look tall and comfortable? This is the power of simplicity!

My advice to you is: make good use of the big white wall at home.

The second key word is light.

Let's look at these two pictures again ~ These two pictures were taken in the same room.

? The second one, isn't it completely different? It's very clean, especially for shops with good hands. Please show your beautiful hands more ~

So we usually try to find bright and simple scenes for our own use when shooting!

Or with the help of the metal plate around you, it can reflect and brighten, which is not only beautiful, but also has its own bling special effect, which is very advanced.

Focus! ! In fact, taking pictures can also express many different meanings:

A: For example, if we share the feeling that "I have a lot myself and like this product very much", then we can arrange it in a row or in a fan shape:

B: You can create the feeling of "I have been using it myself and I am a loyal customer" and use an empty bottle to shape it:

C picture You can also share the texture of this product and take some detailed pictures.

?

D: You can take photos of yourself when using this product.

The five senses are more confident and can shoot the whole face.

If you want to beautify the facial features, you can shoot half a face, or cover half a face with a box, or put half a face directly in the composition. Not only beautiful and fashionable, but also looks smaller ~

E: After using the product, compare the pictures, such as EVM eye cream, to get a close-up of the eye special effects.

? After filming, you can also circle the key points with software such as Meitu Xiu Xiu and some special effects, like this:

F: About the skills of shooting ornaments, such as Swarovski ornaments or Armani watches.

When taking photos of yourself wearing jewelry, you can intercept the position from the top of your mouth to the top of your chest, which makes customers feel particularly substituted. If you show your face, the customer's sense of substitution will be weaker. I think it looks good on you because you are beautiful.

For example, you can take a closer look at this picture. Is it from the top of the mouth to the top of the chest, which will give people a sense of substitution of "Wow, I am really dressed well"

Speaking of the shooting skills of such pictures, compared with hot moms, I also want to know how to shoot baby products, right?

So how do you shoot the buyer show of high-quality baby products?

The core idea is to make buyers show "talking"

Simply put, it is more meaningful to share and convey the selling points of products through the buyer show.

Let's look at a wave of comparison ~

The fire rabbit's hand bell is to be shaken by the baby's hand, but on the table, we don't know the actual size of this product and how the baby plays it. Mommy who doesn't want the baby's face can block the baby's face from the angle of taking pictures.

?

This multi-buyer show seems to say, "I don't pinch my legs at all."

You can see the part near the leg, and the position of the edge seems to be gently placed on the baby's leg, completely tight and not tight. No matter how the baby climbs or moves, he won't feel uncomfortable or constrained.

Copywriting (focusing on the selling point of "no leggings") This is a very informative "talking" buyer show.

That's all for today's class ~

How to take good-looking photos and summarize them for everyone:

1. The photos should be bright and clean.

2. Product pictures can be given a lot of other meaning (you can highlight the details of the product, you can highlight that you buy a lot because it is easy to use, and so on).

3. Jewelry shooting depends on how beautiful the picture is.

4. Baby's product buyer show: the baby's product life photo looks better than the white product photo.

5. Baby photos > Food > Shop owner photos and family photos > Family scene photos

6. Let the buyer show that he can talk and express the selling point of the product in the form of pictures.

7. Pictures of slimming products (same angle, same background, same dress before and after use)