It belongs to cultural alienation, which means that people as the subject create culture through their own social labor, and once the culture as the object is produced, it has some internal vitality. This vitality has not become the driving force to promote the progress of the theme, but has become the opposite of the theme and the force that binds the development of the theme. The process of cultural alienation is a dynamic process with social changes. From Rousseau's era to Marx's era, and then to our present era, cultural alienation has been changing. With the development of globalization and the arrival of the information network era, various foreign cultures and ideas have injected new vitality into China's 5,000-year-old traditional culture and endowed it with the contents of the new era. At the same time, it also brought challenges to the traditional culture of China, and the phenomenon of cultural alienation appeared. The continuous alienation of culture makes the alienation, coarsening, localization and floating of culture flood the society. How to make our culture always represent the most advanced culture is not only a historical topic, but also a realistic problem.

Nowadays, culture not only impacts our senses and brings us endless visual, auditory and emotional enjoyment, but also brings people spiritual addiction and intoxication, which makes people drift with the tide in the alienated culture, temporarily forget the pain of life, and even give up and think instinctively. At this time, people are enslaved by the alien spirit, and their personality can only develop unilaterally or abnormally. There are many forms of cultural alienation, mainly divided into material cultural alienation and spiritual cultural alienation. Material culture alienation includes food culture alienation, home culture alienation, clothing culture alienation and so on. The alienation of spiritual culture includes the alienation of world outlook, outlook on life, values, outlook on life, love, marriage, religion, language and culture, literature and art, and network morality. [ 1]

Causes of cultural alienation

1. Reform is the result of emancipating people's minds.

Since the reform and opening up, people have emancipated their minds and made free speech, creating a colorful culture that reflects China's political and economic concepts. But at the same time, with the evolution of globalization, China has to integrate into more and more frequent international exchanges, which leads to the interweaving of various foreign cultures and ideas and challenges our traditional culture. Some people, especially young people, are open-minded and quick to accept new things, which has become the driving force of cultural alienation in China. Some people are simple-minded, lack the ability to distinguish right from wrong, blindly absorb spiritual food without digesting and criticizing, which leads to the absorption of some western outlook on life, values and outlook on life, such as money worship and hedonism, and the cultural alienation phenomena such as vulgarity, unfamiliarity and non-westernization are full of our society.

Market economy is the result of people's pursuit of profit.

The market economy of "natural competition, survival of the fittest" is a competitive mechanism, which forces people to take out the skill of "crossing the sea with eight immortals" and take various means to survive and make profits in the fierce market competition. Market economy allows people to make a choice: compete or perish. Of course, anyone will choose the former. All walks of life are scrambling to adjust their business philosophy, regard customers as God, reduce costs and improve labor productivity in order to gain profits in the market competition. Therefore, fair social competition is conducive to social progress and innovation. In order to win the competition, people make a fuss about corporate culture and product marketing, such as enterprise name, commodity name, advertising language, etc. However, some businesses only seek profit regardless of the negative impact on society, so there is a slogan of "I go my way" with the meaning of real estate agents.

3. The influence of foreign ideology and culture on China culture.

"A certain culture is the ideological reflection of a certain society's politics and economy." In class society, culture is a tool of class argument. In the past, all the cultures that enslaved thoughts were tools to enslave the thoughts of the ruled class, which imprisoned people's thoughts, prevented people from resisting and made people content with the status quo. Since the reform and opening up, various foreign thoughts and cultures have intertwined and collided with each other, people's minds have been liberated, and the pursuit of freedom and equality has become the goal pursued by people. Some westerners took advantage of China's reform and opening up to spread their decadent cultural views and values to China through various channels, impacting the cultural market in China and infecting China's cultural position. "Westernization" elements use culture to pollute China, especially young people, in an attempt to divide China and westernize China, so that China culture will be broken.

4. The result of relieving psychological and physical stress.

Faced with all kinds of fierce competition in society and multiple pressures from employment, marriage, family and career, more and more people feel overwhelmed, depressed physically and mentally, psychologically alienated and abnormal. In order to alleviate these depression, people talk about "sex" culture and "network culture" which can only make them laugh for a while at work and after-dinner entertainment. "After-dinner culture" can not be elegant, but can only relieve physical and mental stress and make people laugh, but can not become the quintessence culture of the Chinese nation. However, psychological distorters publicize these cultures on the Internet with the help of modern high-tech communication tools, polluting people's hearts and tarnishing our national quintessence culture.

Handling of Cultural Alienation

1. Actively advocate socialist spiritual civilization.

Culture has increasingly become an important strategic resource and precious wealth for the survival and development of a country, a nation and a political party. In a sense, culture has become a fundamental aspect of improving the overall quality of the nation and a key factor in the competition of comprehensive national strength. Actively advocate socialist spiritual civilization, restrain and standardize people's behavior with socialist spiritual civilization, get rid of the negative factors brought by cultural alienation, establish a correct world outlook, outlook on life and values, improve aesthetic taste and ability, improve the quality of life and entertainment, and promote social harmony and stability.

2. Treat foreign cultures and ideas correctly.

We should learn from the world culture, learn from each other's strengths, seek common ground while reserving differences, develop together, combine new practice and the requirements of the times, and combine the spiritual and cultural needs of the people to prosper and develop advanced culture with great ideological appeal and artistic appeal.

3. Strengthen the management of cultural undertakings according to law.

Actively promote cultural legislation and strengthen legislation and the rule of law. Since China's reform and opening up, the research on cultural legislation has been strengthened, and cultural work has gradually embarked on the track of legalization and standardization. It regulates the screening of movies and the safe and civilized use of the Internet to prevent the adverse effects caused by cultural alienation. At present, under the guidance of Marx's alienation thought, we should go to the world, take the initiative to meet the challenges of foreign cultures, show the charm of China culture and expand the living space of culture; Absorb the reasonable core of other national cultures, make up for their own shortcomings, truly maintain and carry forward the national characteristics of China culture, and build a socialist harmonious culture that embodies both tradition and humanistic spirit of the times.