Now consider the details of shooting cosmetics in more detail. Due to the prosperity of the beauty industry, there is a great demand for it in the modern photography market. Advertising theme photos of decoration and beauty cosmetics are necessary to be put in websites, online stores, advertising pages, magazines, packaging design and printing.
Nikon D800/24.0-120.0mm f/4.0ISO100, F20, 1/ 200 s,120.0mm.
All new products need advertising theme photos. At the same time, like any other field, the shooting of cosmetics has its own characteristics, skills and hidden rules. Some of them will be discussed in this article.
In similar photos, the product picture with white background "cut" is most needed. In this case, the most common shooting point is the front shooting point, and the lens optical axis strictly passes through the center of the subject. This avoids the deformation of the geometric shape of the object. Bottles photographed from this angle are particularly convenient to arrange in the layout of seam combination.
Usually, the photo of the unpacked bottle is used as the main photo of the product. However, customers are often asked to take other photos of the packaged products, or the products next to the packaging.
Decorative cosmetics and nail polish have their own characteristics. The products of big cosmetics brands (such as eye shadow cream, lipstick, lip gloss, lip liner, powder cake, blush and nail polish) have a wide range of color palettes. Bottles and packaging designs of the same series of products are usually the same-only the shadows are different. When executing such orders, the photographer's main task is to optimize the shooting and post-processing process to obtain the highest quality and the fastest effect.
Take nail polish as an example to speed up the shooting and processing of decorative cosmetics. Small bottles with varnish in the same series have the same shape, and the caps have brand identification; Only the shadow inside the product is different. No matter how accurately we arrange these bottles when shooting, their logo positions on the cover will still be slightly different. You can photograph all the varnishes in the series and trim each bottle separately. But neither you nor your clients need this kind of "natural honesty". For customers, it is important that the products in the photos should look as attractive as possible, and the bottles and signs should be perfect, smooth, clear and consistent.
In order to clearly convey the texture and shadow of cosmetics when shooting, high-quality optical components and cameras are very important. Otherwise, you may get a "stereoscopic" image with the least details. Shooting with Nikon D800, the camera has a high resolution of 36.3 million pixels and can create photos with the size of 7360x49 12 pixels.
It is most convenient to shoot a single pen with a high-definition macro lens with minimum focal length, such as AF-S DX MicroNicole 85 mm f/3.5 G EDVR, AF-S.
VR Mini Nicole 105mm f/2.8G IF-ED, Nikon 105mm f/2.8G AF-S VR.
Micro Nicole Nikon AF-S 85 mm f/ 1.8 g Nicole and Nikon AF-S Nicole also used it when shooting compositions from smears and cosmetic bottles.
24- 120mm F/4G HD virtual reality. I bought a 24-120 zoom as a universal zoom lens. But it provides such high-quality images.
Most cosmetics have the best shooting points and ingredients in many brands' pictures. This is a commodity that can be sold in the most favorable way imaginable. For example, mascara and lip gloss are usually put aside with a brush or applicator to remove them-their shapes are very important to customers, so it is very important to show this product in photos. You should also remove the eyeliner and lip liner without the cover, so that you can see the color, shape and thickness of the nib.
Eye shadow, blush and powder cake are usually removed in a half-open form. At the same time, the top cover should not be tilted backward too much, but should be placed slightly on the product area.
Different brands may have their own personalities and requirements for photo creation. Therefore, it is very important to study the task in advance and discuss the quantity and format of each product and other subtle differences with customers from the beginning. In this way, we can plan the work schedule, analyze the details, carefully consider what will be filmed and what will be improved/changed/completed in the post-processing stage. So the shooting time will be greatly reduced and the workflow will be accelerated.