Commercial street is the main place where people gather. It is arranged in the east-west direction, symmetrically arranged with the entrance as the central axis, and the building facade mostly adopts elements such as towers, arcades and rain covers to create a new division of space. Indoor space is an organic combination of modern western shopping malls and traditional shops in China.

business street

Commercial street is a bustling commercial street with many shops, restaurants and service shops arranged in a certain proportion. It is the epitome and essence of urban commerce, and it is a multi-functional, multi-industry and multi-format commercial aggregate.

The English name of a commercial street is business street or Commercial Street.

2 design

edit

idea

Commercial street refers to the form of single-storey or multi-storey commercial real estate arranged in the form of streets on the plane.

business street

question

Solve the conflict between the bustling atmosphere of commercial street and the quiet atmosphere of villa.

Commercial street in front of Gothenburg

Title.

Solve the isolation problem between commercial street traffic space and pedestrian traffic space.

Solve the problem that the commercial street is flat and monotonous and feels long and boring.

Solve the problem of lack of historical and humanistic memory in commercial streets.

consider

Taking the artistic conception of the landscape as a clue, following the principle of "people-oriented", using the symmetrical layout of the axis, referring to the location and different functions, and using the method of point, line and surface to divide the space, we will create a multifunctional, comfortable and romantic street environment integrating entertainment, shopping and cultural leisure.

business street

basis

According to the theory of evolution in the mind, human beings' most superficial, direct and first response to nature is perceptual, not cognitive, and only on the basis of perceptual response can they have thinking and memory, consciousness and behavior. Just as movies are creating a sense of scene, modern neuropsychology also proves this view.

The outdoor space design of this scheme builds the whole commercial street with the model of traditional Jiangnan ancient town. From the perspective of historical development, this paper deeply analyzes the formation of commercial streets in small towns and traditional factors and their relationships, such as the relationship between people and streets, the relationship between rivers and streets and houses, and summarizes a spatial model, which is applied to commercial streets. The street space of the ancient town is integrated into the commercial street, which makes it not only have the flavor of the times of modern commercial street, but also contain the original space that has grown for decades or even hundreds of years, bearing the information of politics, economy, culture and people's lifestyle.

With the development of people's communication and trade, streets have gradually developed. It is a business form generated by people's daily needs. It was rebuilt by cutting, breaking and reorganizing streets. Starting from the artistic conception of the landscape, find the appropriate scale and create a growing street through the reorganization of spatial changes. The logo of commercial street is solved by paving, sculpture, fountain, plants and other elements.

The street is an open space for people to walk, wander, rest and communicate, which avoids the misunderstanding of Xidan Street reconstruction (the street where people can walk freely has been greatly widened into a street convenient for cars, people are squeezed from the street to the overpass, or people are forced to a certain area by traffic and can no longer walk freely, which makes people feel happy.

Artistic conception of artistic works

From a distance, you can hear the symphony of ups and downs, ups and downs, and you can't wait to watch it. The swimming pool in Versailles, France, is jumping and playing cheerful music, and the feeling of feeling is doubled. The towering towers on both sides also reveal the romantic atmosphere of France. The noble and elegant European arch in the middle tells your extraordinary identity. You walked past the shopping mall, and the laughter sounded like a bell. Through the arch, the children were playing in the dry fountain square. The open lawn is lush with trees. People are lying on the lawn freely, chatting in groups of three or five, children are running around the lawn, and couples are quietly enjoying the sunset glow in the distance on the bench near the water plank road.

Traffic analysis

Movement and entry

In the design, people's sports psychology is fully considered, and intense exercise and relaxed exercise are organically combined. The promenade along the river provides people with a tortuous and long exercise route and a relaxing viewing landscape.

The ramp design is adopted to provide wheeled pedestrian traffic, which makes the design more humanized. The key to determine the appropriate distance is not only the actual natural distance, but also the sensory distance. Through the setting of landscape nodes and landscape facilities, people's visual experience is enriched. Although monotonous and flat streets are short, people's psychological feelings are long.

Pedestrian system is separated from vehicle system.

Through the vertical change, the driving road and pedestrians are at different heights, so people will feel safe when shopping in the commercial street, and truly create a leisure and free street environment.

spatial analysis

The main feature of commercial street is because of business.

Macau commercial street

The concentration of shops forms functional spaces such as outdoor shopping, leisure and catering. Based on the characteristics of commercial street shops, the core of its design is to make the space practical and comfortable. According to the survey, the scale of general commercial streets is controlled at about 8- 12m, which is aimed at commercial streets with shops on both sides. In the range of about 19m wide in front of the commercial building, the functions of parking, driving and walking should be met. Therefore, the size of the pedestrian street in front of the commercial building is 5m wide, and considering the influence of vehicles on people flow, it is divided into two different spaces through the change of vertical height difference. According to the axis of the building, planting altars are set on relevant nodes to form a landscape sequence, and the steps are controlled according to the retraction of the building.

Landscape node

Taking the landscape artistic conception as a clue, according to their different positions and functions, three landscape areas are set up in size, which are interrelated and unified, and realized by controlling the axis. The three major landscape areas are: the entrance square and commercial street, the dried-up fountain square and the big lawn near the water, which respectively meet people's shopping, entertainment and leisure functions, the transition function of dynamic and static areas, and the static activity function of people's communication, rest, thinking and meditation.

Color decomposition

The main color of the facade of the building is pear yellow (bright), the doors and windows are decorated with lines, the wrought iron railings are white or wooden, and the functional entrances of the building are distinguished by arcades. Brick walls with red colors (like red brick walls and tiles) are bright and warm as a whole. The sidewalks, sketches and ancillary facilities are all designed in warm colors to achieve a uniform color effect.

psychology

The boundary effect theory points out that people like to stay in areas such as forests, beaches, trees, open spaces in forests, the edges of building squares, architectural depressions, columns and so on. We set up rest seats in commercial streets to provide incentives for people to stop, stop, stop and talk to people and stay for a while.

Edward Twitchell Hall Jr pointed out in "Hidden Scale" that the edge of a building or leaning against the facade of a building helps individuals and groups to keep their distance from others, which is caused by people's psychological needs for safety. We should try to create multi-layer edges.

People's activities develop from the interior and boundary of public space to the center.

Curved streets make walking more interesting and help reduce wind interference. The changing street space and the insertion of Little Square shorten the psychological distance of the pedestrian network. People love to take shortcuts when walking, and their desire to take shortcuts is very strong. A square in Copenhagen recorded everyone crossing the square along the shortest route. Walking routes in open space are uncomfortable to cross the center of space. The edge of space can not only experience the scale of large space, but also appreciate the details of streets or the boundaries of space, which is pleasing to the eye. Steps are destructive factors that interrupt the walking pace, so we use gentle ramps instead.

Entrance Plaza

Avoid seeing the destination at a glance, and avoid having to make a detour when you see the destination. When we can see the purpose, we should follow simple principles. It is inconvenient to use the right angle function of the plan. This party includes shopping, entertainment and enjoying life!

The ideal atmosphere of commercial street should make people feel kind, relaxed, approachable and human, and make people feel happy about consumption, not just walking space. The process of people wandering is also an experience and leisure!

The entrance square should not only contrast the characteristics and momentum of the building, but also become an open public rest place suitable for people to stay, where water and green space blend.

3 classification

edit

Commercial streets can be divided into specialization according to whether the goods they operate are professional categories or uncertain compound forms.

Commercial street [1]

Commercial street and compound commercial street. Professional commercial street shops often focus on a certain kind of goods, such as building materials, auto parts, bars, leisure and entertainment. Shops in Courtyard Commercial Street are not sure about their own products, and operators can operate at will according to their own ideas, such as Xidan Commercial Street in Beijing and Metropolitan Street in Xuanwu District of Beijing.

Macroscopically, Wangfujing Commercial Street in Beijing, Nanjing Road in Shanghai, Huaqiang North in Shenzhen, Zhongjie in Shenyang and Chaotianmen in Chongqing all belong to commercial streets, but they are actually composed of shopping centers, department stores, sporting goods stores, entertainment, restaurants and other commercial real estate. Microscopically, the common commercial streets are building materials, auto parts, clothing boutique street, bar street, beauty products street and so on. The above-mentioned commercial street with a certain kind of goods as its business content started earlier, and the naming of commercial street only reflects the location characteristics. It is more difficult for such a commercial street to succeed. Only when it develops for a long time like Wangfujing Street in Beijing and becomes a business concept widely understood and recognized by China people can it succeed.

According to the architectural form of commercial street, commercial street can also be divided into single-storey commercial street and multi-storey commercial street. Single-storey commercial street refers to the commercial street with single-storey building structure, and multi-storey commercial street shops naturally refer to the commercial street with multi-storey buildings.

In addition, it can also be divided into commercial streets in the form of shops, commercial streets in the form of shops, commercial streets in the form of shops and commercial streets in the form of shops and shops.