Recently, "mountain products Headline Project" brought Tik Tok e-commerce expert @ Taiyangguo Fresh Fruit Base to Guanmiao Village for live broadcast. While promoting the sales of Jinzhuguo pear, we exchanged live experience with local farmers and improved our self-operation ability. Only1654381the three orchard live broadcasts in early October attracted more than 300,000 people to watch, and merchants from places of origin such as @ Gengnongshe also gained the first fans of Tik Tok.
Luoning Jinzhuguo pear is a kind of sand pear with sweet and sour juice and rich in various amino acids, which has been cultivated by local farmers for decades. It is a local specialty that has passed the geographical indication product certification of the Ministry of Agriculture. It is also recorded in Compendium of Materia Medica that pear fruit has the functions of resolving phlegm and relieving cough, moistening lung and cooling heart.
It is reported that Tik Tok e-commerce learned that Jinzhu Pear in Luoning County is about to be harvested, and local fruit farmers have the problem of expanding sales channels, so they quickly coordinated the carriers in the platform to go to the local area to help get the goods, recommended the source of goods to many fresh people, and called on them to promote Jinzhu Pear in Luoning in their respective live broadcast rooms.
"Because it is domesticated by wild pears, it is normal to be slightly astringent. This taste may not be suitable for eating raw for the first time, but after eating it a few times, you will find it sour, sweet, juicy and fruity. If you still can't get used to it, you can steam it and cook it with tremella, which will taste much sweeter. Compared with other varieties, Zhu Jin pear tastes slightly sour in the early stage. How to make consumers recognize and accept this kind of fruit has made great efforts to bring goods to people. After consultation with the supply chain enterprises in Luoning County, the Tik Tok e-commerce platform has also adjusted the live delivery activity cycle for a period of time, and will be fully promoted after Jinzhu Pear is fully mature.
During the live broadcast of Guanmiao Village, a team of experts with rich experience in e-commerce and fruit farmers in Guanmiao Village constantly exchanged experiences in bringing goods. The platform "mountain products Headline Plan" also provides special support and live broadcast operation cooperation to help local new farmers improve their live broadcast ability. There are new businesses operating in Tik Tok site and gaining new fans. The "golden pearl fruit" growing in mountainous areas is gradually reaching consumers all over the country through the e-commerce of Tik Tok.
In recent years, Luoning County has developed 36,000 mu of Zhu Jin pears with an annual output value of 50 million yuan. The planting area of Guanmiao village is also expanding, and small fruits have become the expectation of villagers' bumper harvest and income increase. Mun-song Kim, director of the Rural Economic Research Center of the Ministry of Agriculture and Rural Affairs, once mentioned in the "Harvest Festival E-commerce Helps Rural Development Forum" that the development of agricultural products e-commerce is an important content to comprehensively promote rural revitalization and digital rural construction. Short videos and live broadcasts have narrowed the distance between farmers and the market, making all kinds of products in rural areas sell further and better. Rural e-commerce drives farmers to pay more attention to the quality and brand of products, and the products produced are more in line with market demand.
The relevant person in charge of Tik Tok e-commerce said that the platform will continue to pay attention to the situation of Henan agricultural products producing areas, and with the help of the "mountain products Headline Agricultural Assistance Project", it will give new farmers around the country more opportunities for e-commerce development through short videos and live broadcasts, and help local agricultural products to enter the national market.