On February 23rd, 65438 Guangzhou Market Supervision WeChat announced that Guangzhou He Yi Electronic Commerce Co., Ltd. (hereinafter referred to as "Heyi Company"), as the initiator of the live broadcast room, was entrusted by the commodity brand Guangzhou Rongyu Trading Co., Ltd. (hereinafter referred to as "Rongyu Company").
Guangzhou Municipal Market Supervision Department announced the investigation results of "Simba Instant Bird's Nest Live Broadcasting with Goods". Guangzhou market supervision department said that Simba-related live broadcast companies broadcast live products, emphasizing that the products have sufficient bird's nest content and good efficacy, but did not mention that the real attribute of the products is flavor drinks, which is misleading commercial propaganda.
His behavior violated the provisions of the first paragraph of Article 8 of the Anti-Unfair Competition Law of People's Republic of China (PRC). According to the provisions of the Anti-Unfair Competition Law of People's Republic of China (PRC), the market supervision department intends to impose an administrative penalty of ordering it to stop the illegal act and imposing a fine of 900,000 yuan.
Bird's Nest refers to a nest made of saliva secreted by some Swifts of Swift Family of Swift Order and several Jin Siyan species of Swift genus, and then mixed with other substances. Bird's nest, also known as swallow, swallow root and swallow dish, can be divided into "house swallow" and "cave swallow" according to the nesting location. Dongyan has different colors due to the influence of minerals, including Bai Yan, Huangyan and Hongyan, while domestic swallow has only one ivory color.
The so-called "blood swallow" on the market is said to be made of "bird droppings" by artificially bred domestic swallows. The main nutrient in bird's nest is protein, which contains 1 essential amino acid (lysine) and 3 kinds of conditionally essential amino acid, while human body needs 8 kinds of essential amino acids and 13 kinds of conditionally essential amino acid.
Baidu Encyclopedia-Bird's Nest