Why is originality difficult to make a living? As we all know, Sister Tangyuan's expression pack has been collected by many netizens and has also appeared on TV programs. But in the era when traffic is king, an original author still can't rely on fame and works to maintain a basic life. I think the biggest reason is that piracy is rampant at present, and the original author has no way to defend his rights.

As far as cost is concerned, Sister Tang Yuan visited more than 50 museums all over the country in order to create, during which time and economic costs were relatively large. Pirates only need to learn from or even directly copy the works of sister Tang Yuan, which can be said to be zero cost. In the end, pirates used their familiar marketing methods to seize most of the Hanfu market and pocketed most of the proceeds.

A more important reason for Sister Tangyuan's current predicament is that the market is too tolerant of piracy. At present, there are no sound rules and regulations to protect the rights and interests of original authors, and the punishment for pirates is not enough, which leads to the proliferation of piracy in the market.

How should Sister Tangyuan break the game? The era when traffic is king will always pass, and content is king. Sister Tang Yuan's works are of very high quality, and her actions and attitudes have influenced many people's views on Hanfu. From the marketing point of view, Sister Tangyuan is a very good KOL. What she lacks most at present is a marketing team that is consistent with her philosophy.

Therefore, if Sister Tangyuan wants to break the game, she needs to find a partner besides insisting on creation. Take Li as an example. At the beginning of her creation, she worked alone and couldn't get on the traffic. After working with the marketing team, she became a sister on the Internet, and her popularity and worth soared.

At present, young people have a high acceptance of Hanfu, and Hanfu is becoming more and more popular. In the future, the Hanfu market will get better and better. Therefore, Sister Tangyuan can refer to Li's way and find a partner to walk with.

What do you want to say about this? Please tell me in the comments section.