Tik Tok's short videos are very popular, and everyone has the idea of realizing traffic by these short videos. Tik Tok has entered a mature stage, and the era of casually posting a work has passed. So if we want to make money with Tik Tok, we must learn some promotion skills. Here are some tips to share with you. Point 1: keyword optimization

Friends who do promotion should know that among many drainage methods, search engine is undoubtedly the most important, and accurate long-tail passenger flow can be obtained through keywords. When planning video shooting, you can find some keywords in the video promotion channel search leaderboard as reference content, and you must bring keywords when naming. Sometimes you may only need to bring one or two keywords, you can harvest a large number of fans, and there will be a steady stream of long tail traffic. The second point: hot marketing.

In the process of video planning, you can combine some of the hottest events at the moment to quickly attract your attention in a short time. This is the most common and fastest promotion mode to gain attention and traffic. If you often play Weibo, you will find that many enterprises, even government-related Weibo accounts, will bring hot topic labels when posting Weibo, so as to gain exposure and attention. The third point: holiday marketing.

Festival marketing is a special activity beyond conventional marketing, which often presents the characteristics of centralization and explosiveness. Many enterprises will make use of traditional festival culture combined with the current trend to shoot promotional short films, subvert the previous style to catch users' attention and encourage users to spread independently, which can not only stand out from many competitors, but also reflect the style of enterprise products. Fourth, interact with users.

The so-called good interaction is divided into two points: one is to interact with users in the comment area below. In addition, it is to guide interaction. For example, if you ask questions in a column and initiate a discussion, people may be interested in a discussion initiated by you, so they will spit out comments. This is a guide to retain users and guide users to interact, and then transform users. Fifth, do more activities.

When your column reaches a stable period, you can also do more activities, because your users and fans have accumulated at this stage, so if your activities are done well, it may promote some fans to participate in forwarding activities and indirectly promote your column. Still worried about not finding a channel for self-media promotion, and still worried about the high investment in self-media promotion? Yueyan Culture Media, covering the whole network with one-stop release, helps you customize the most intimate marketing plan.