First of all, you have to ask yourself, what is your position? What kind of people's problems are solved? What are their needs and pain points?
The clearer and more accurate you make these questions in the early stage, the better it will be for you to make an official WeChat account in the future.
First, a few tips:
First, give welfare.
For example, if you are losing weight, it is too common for you to choose an official WeChat account called "Slimming". It is even better if you call it "Lazy Slimming", because when you think of losing weight, you will think of painful dieting and a lot of exercise, but when you see the word "lazy", you will feel that you can lose weight while lying down.
Second, you are a professional.
For example, "autumn leaf PPT" and "mind map professor" know at a glance that you are good at PPT and mind map.
Third, consider easy to remember, easy to write and easy to spread.
Don't have difficult words or words with too many strokes in your name. Give a funny example. A colleague wants to name his newborn son. Several names have a lot of strokes. One of them is called "Zhang Yi". Let's give some advice. One of my colleagues joked that "these names are too complicated to write." After others hand in their papers, your son is still writing his name. "
Fourth, the name of the official WeChat account also takes into account the search ranking factor. In this way, it is easy for others to search for you, and your product name has its own promotion attributes.
Fifth, different names with the same name have completely different values.
Let customers have a beautiful imagination when they see and hear, and produce high-value and tall associations. For example, there are many people doing moxibustion on the market now. If you want to call it "moxibustion" directly, it will ruin this street. If it is called "Walkman Moxibustion", the name is a very high-end portable moxibustion instrument!
Second, how to name individuals and companies in the official WeChat account?
The official account of personal WeChat can be named directly with your own name, or with your own occupation or work content, such as Lulu, a nutritionist.
The company named the official account of WeChat, and directly used the name of the company as the name of the official account of WeChat, which would be too embarrassing. Because if your company is not well-known and no one knows, you won't search. It is best to combine it with the regions, industries and projects you are engaged in, such as Beijing WeChat commercial media, and you will know what you do at a glance.
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