Master Plan for Reasonable Management of Tea Retail Stores

Overall Plan for Reasonable Management of Tea Retail Stores (6 general remarks)

This scheme is concrete, thorough and operable from the aspects of purpose, requirements, ways, methods and progress. The following is my overall plan for the reasonable management of tea retail stores. Welcome to share.

Overall Plan for Reasonable Management of Tea Retail Stores 1 1. Purpose of the activity:

Through the Spring Festival promotion, the company completed the Spring Festival sales task.

Second, the theme of the event:

"Welcome the Spring Festival, Send Tea Gifts"

Third, the activity time:

20xx 65438+ 10 month18-20xx February 13

Four. Location:

The company's direct stores, specialty stores and franchisees are all over the country.

Verb (short for verb) Sales target:

The distribution part is 4 million; Direct store 3 million.

Activity of intransitive verbs

1, Spring Festival gift

Tieguanyin, Dahongpao, black tea, white tea and refreshments are mainly developed, and ***5 categories 1 1 gift sets are as follows:

Tieguanyin series "Hongyun M 1050" (suggested retail price 1380 yuan+box).

"Teana M900" (suggested retail price 720 yuan+box);

"Jiuxiang M850" (suggested retail price of 560 yuan+box);

"Mei Yin T25" (suggested retail price 350 yuan+box);

"Fu Zun" of Dahongpao series (suggested retail price 1200 yuan+box);

Drunk Red Robe (suggested retail price 800 yuan+box).

"magenta" of black tea series (suggested retail price of 700 yuan+box);

"Romanesque" (suggested retail price 460 yuan+box).

"White Rose" of white tea series (suggested retail price of 600 yuan+box);

"Crescent White" (suggested retail price 300 yuan+box).

"xxx Fu Gui Li Bao" (mainly refreshments, suggested retail price 180 yuan)

2. Promote new products

The new promotional products are mainly the existing tea sets and refreshments in stock, which are recombined according to the sex price. Three models have been developed, namely:

Blessing the Five Tigers (suggested retail price is between 300 and 500 yuan).

"five blessings" (suggested retail price 100-300 yuan)

"Fule Tao Tao" (suggested retail price 100 yuan or less)

Execute instructions:

(1) Spring Festival

The design style of gift clothes is mainly red and gold, emphasizing visual level, artistic perception and festival celebration.

(2) The packaging of new promotional products is mainly made of ordinary materials, and the design style is mainly based on traditional festivals in China.

(3) All Spring Festival gifts and new promotional items must be put on the shelves at 20 10 1.

(4) Each store of Spring Festival gifts and new promotional items needs to set up a gift area and a special price area for centralized display and sales.

(5) All relevant departments must reasonably grasp the time schedule and successfully complete the design, production, assembly, distribution and other work to ensure the normal activities.

(6) The ordering time of all the above new products starts from 20 10 in early June and ends at 10+65438.

3. Promotion activities

(1) Gift delivery: During the event, the first three customers who come to the store every day will receive a "small gift for the Year of the Tiger". The quantity is limited while stocks last.

(2) Family feedback: During the activity, customers will spend the whole audience at one time:

A, 800 yuan arrived, and 380 yuan sent a piece of purple sand with the value of "appreciating the ancient meaning".

B, over 2500 yuan, give a piece of purple sand with the value of 800 yuan.

C, over 5,800 yuan, give a piece of "Today's Full House" purple sand worth 1600 yuan.

D, over 10000 yuan to send a piece of purple sand worth 2800 yuan.

Execute instructions:

(1) The above gifts must be printed with the company logo, which is exquisite in appearance and connotative to stimulate customers' consumption upgrade.

(2) "Small gifts for the Year of the Tiger" and "appreciating the ancient meaning" purple sand need to be made into small packages for the Year of the Tiger.

(3) "Yuhu Tea Rhyme" and "Yuzunming Pot" purple sand, with corresponding certificates and handbags.

(4) "Today's Full House" purple sand needs to be designed with corresponding packaging boxes.

(5) Consumers who are not independent brands of the Company do not enjoy the above gifts.

4. Franchise store support

(1) Promotional product support:

A. Franchisees issue 1 set of promotional items, with a one-time order of more than 20,000 yuan, 2 sets of 40,000 yuan, based on 20,000 yuan, and so on.

B. Each store will distribute 50 "small gifts for the Year of the Tiger", and the rest will be purchased from the company by franchisees.

(2) Support for advertising products:

A. Two posters in the store are distributed in all stores.

B, each store sends out 20 flags.

C. Each store distributes 200 leaflets.

execution instruction

(1) The 1 set of promotional items distributed by the franchisee's order includes four pieces, namely 1 piece "Appreciating the Ancient Meaning", "Imperial Pot Tea Rhyme", "Golden Palace" and "Imperial Famous Pot". More franchisees need to buy from the company.

(2) The final interpretation right of this activity belongs to the Operation Department.

Seven, publicity methods

1, printed publicity

(1) mainly includes in-store posters, flags and leaflets.

(2) Printing 300 posters, 3,000 banners and 20,000 leaflets.

2. Online publicity

(1) The company's website and online shopping mall set up a special promotion area for the Spring Festival, uploading promotional activities and comprehensively displaying all gifts.

(2) The company's website and the homepage of the online mall make flash pictures for Spring Festival promotion and link them to the promotion area.

3. Mass SMS sending: During the event, Internet companies sent 500,000 promotional SMS messages for the Spring Festival three times.

Eight. Implementation of activities

1. After receiving the plan, each department head will submit the specific implementation plan and detailed rules related to the work of the department to the company leaders in concise written form within two days before implementation. All work must be ready before February 3, 20091day. Any unreasonable delay affecting the overall process of the activity will be handled in accordance with the relevant regulations of the company.

2. During the activity, all the shop assistants were neatly dressed, full of energy and smiling to welcome guests.

3. During the activity, every store will hold tea performances, visitors' tasting, promotion introduction, gift promotion, new product recommendation and other activities every day.

During the activity, every shop hangs Chinese knots to decorate the festive atmosphere.

5. During the activity, the personnel administrative department should do a good job in logistics support.

6. The financial department should establish control measures and special account summary for various promotional activities to provide data support for future promotional activities.

7. During the activity, all departments should actively cooperate with each other, support each other, and go all out to achieve the sales target for the Spring Festival.

Master Plan for Reasonable Management of Tea Retail Stores (II) Preface to Activities

"Tap the inner strength and explore the road of life." Orange tree Lujiazui green space heart tea party, orange and everyone go to the wide outdoor green space, date with tea and taste tea.

New tea party theme

autumn moon

There are flowers in spring, moons in autumn, cool breeze in summer and snow in winter.

If you don't mind your own business, this is a good time on earth.

Let's look at the bright moon inside. At this time, it's just fate. It's about the moon and the heart. Share your thoughts and feelings about life.

Live interactive part:

1) Xin Tea Party

2) Orange Tree Cultural Raiders Map Charity Sale

3) The book drifting of the orange tree's mind

Please join the Orange Tree Heart Tea Party with a free heart, and let your heart let go of your troubles. In the autumn night, under the moonlight, you can feel the harmony between heart and nature, be content with the status quo, and meet more people with destiny.

Special reminder: Please bring your favorite books to citrus reticulata Soul Book Drifting, write down your wishes, get a love story that touches your heart on the spot and start a new journey of heart tea.

host

Juzishu traditional cultural exchange center Shanghai Yiquan

time

September 2117: 00–22: 00

location

Lujiazui Financial Center Greenland Plaza (Lujiazui East Road, Pudong New Area 160)

expense

be free of charge

traffic

Get off at Lujiazui Station on Line 2 and turn left at Exit 3 for 5 minutes.

Registration process

Introduction of activity background

Activity suggestion

1) The live interaction starts at 7: 00, and you can join on time.

2) Those who love tea can bring their own good tea.

3) If you bring your own tea set, please indicate your own tea set when you register.

4) Food and beverage are sold on site, or you can bring your own. Please pay attention to keep the site environment clean and tidy, and take care of the green space.

5) Therefore, the activity place is outdoor green space, and you need to sit on the floor for on-site activities. Please add clothes and wear long skirts and trousers, which will make it easier to participate in the interaction and prevent mosquito bites.

Overall Plan for Reasonable Management of Tea Retail Stores 3 1, Gift Collection

The Mid-Autumn Festival is approaching, and tea enterprises are preparing for the war. Sending wine and cigarettes is no longer good. In recent years, the gift-giving trend is more inclined to send health. Tea is not only a healthy drink, white tea can also be sent to Chen Fang, and you are not afraid to drink more. It will also increase in value in a few years. One of the themes of the Mid-Autumn Festival promotion plan organized by Stars is to launch various old white tea gift packages and collection rolls, so that customers can buy collection rolls and send them to relatives and friends.

2. Mid-Autumn Festival birthday exchange

In order to commemorate the special day of Mid-Autumn Festival, as long as your birthday is from August 18 to September 18, you can get a birthday present at Tianhao Store with your ID card, which is completely free and absolutely profitable. Please go to the store for details.

3, WeChat friends exclusive meeting

Through the promotion of popular WeChat software, WeChat friends will benefit. Now, add the public micro-signal of Tianhuo Tea Industry to learn more details.

4、53 1

In the dice game, throw 53 1 to get a box of 880 yuan's Taimu silver needle-Zhongmiao gift box, throw 5 1 or 5 or 3 to buy any tea in the store at 50% discount, and do not throw 53 1 combination to buy any tea in the store at 30% discount.

5. Incentive content for employees in shopping malls

Including bonus setting and one-day tour of nearby attractions.

Master plan for rational management of tea retail stores. May 1 day every year is May 1 International Labor Day, which is a common festival of proletarian working people all over the world. The state stipulates that the annual "May Day" Labor Day is a legal holiday, and allows you to take a three-day holiday on weekends. How should tea franchisees carry out May Day tea promotion activities? Bayou Tea Industry Let me share with you the Bayou May Day tea promotion plan:

1, buy more and reduce more

This method is most attractive to consumers who need to buy a lot of tea products. Under normal circumstances, festivals such as Spring Festival, National Day and Victoria are the best time for this kind of promotion. As long as the product quality is good and the price is moderate, customers will even pull friends and relatives around them to buy, so that tea franchisees can build a good reputation while increasing their income.

2. Limited time discount

I believe many people have seen limited-time offers. When you need to buy tea, if you encounter a suitable product with limited time discount and low price, will you not hesitate to buy it? In fact, this is the general psychology of most people. Time-limited discount actually creates a psychological pressure on consumers, stimulates consumers' desire to buy, shortens consumers' decision-making cycle, and urges consumers to reach a deal in a short time.

Step 3 fold back

Some Bayou tea franchisees will give customers a coupon for rebate consumption after delivery, but this coupon is time-limited. For example, if you buy our products again within 7 days or 12 days after this purchase, you can get a discount. In this way, if customers are satisfied with the products after purchase, they will be prompted to visit again for consumption, thus forming a cycle to continuously improve the performance of tea franchisees.

4. Comprehensive promotion

This strategy is also commonly used, such as giving gifts when consumption is full, and buying other products at a discount when consumption is full.

5. Play combination boxing

Playing combination boxing is bundled sales, but we should consider the correlation between the products purchased by consumers and the recommended products, as well as the correlation between consumer demand.

This paper introduces five promotion methods of tea franchisees' May Day tea promotion activities. I believe you will have a more detailed understanding of this problem after reading it! For the entrepreneurs of tea franchise stores, promotion activities are very important, which can not only improve performance, clear inventory, but also improve visibility and influence. I hope everyone can seize the May Day Golden Week, hold various forms of promotional activities and make a lot of money.

Overall plan for rational management of tea retail stores. Brand positioning.

Tieguanyin is not only fragrant and mellow, but also a natural and delicious drink, and its health care function is also outstanding in tea. Has good beauty and health care function. According to scientific analysis and practice, Tieguanyin is rich in amino acids, vitamins, minerals, tea polyphenols and alkaloids, and has a variety of nutritional and medicinal components. Has the effects of clearing away heart fire, improving eyesight, killing bacteria, diminishing inflammation, losing weight, caring skin, delaying aging, preventing cancer, reducing blood fat and cholesterol, and reducing cardiovascular diseases and diabetes. So it is suitable for people aged 30-60. As well as business gifts, courtesy visits, gratitude feedback, sick condolences and other occasions.

Second, the analysis of buyers' consumption habits

According to the data, 90% customers will pay attention to the fragrance of tea and then choose to buy tea. So when the store launches new products, we can seize this point and launch new products in the store.

There are also 86% customers who are concerned about the price of tea, so they can choose preferential ways to attract customers during the festival. Let some customers come to buy.

Third, product promotion copy

How bright the moonlight is at home! Tea tells the homesickness, Tieguanyin is blessed in spring, giving deep affection, drinking health and tasting life!

Fourth, Chunfu Tea Promotion Plan

1) Post on Taobao for publicity.

2) Publish related activities in Weibo.

3) Publicity in various forums

4) Contact other stores to launch new products.

Verb (abbreviation of verb) Other promotion work

1) If you want to change the name of the store, you can write the words "New Products on May Day Promotion" for easy search!

2) the design of the store! "Chunfu tea, a natural and healthy new choice" can be used as a synonym for our advertisement, which is popular and easy to remember.

3) Advertising design in the customized area of the store. New spring tea products are listed, and May Day promotion activities are carried out, and relevant new tea pictures are inserted, with a width of 750PX. Specific promotional activities (during May Day, I will give back to the audience on 120! Buy one get one free! Sending small bags of new tea can promote new products. 20xx Taobao first, spring tea listed, preemptive purchase, many discounts! )

4) According to the festive atmosphere, design the title bar and store style that are consistent with it. Full of festive atmosphere, but not too noisy, what we want is low-key luxury. Be sure to keep the fresh and elegant flavor of tea.

5) Baby description should also be written with the words of promotion and or new product listing, and the font must be eye-catching. (Enlarge the promotion price, the color is bright and eye-catching, and write the words "best selling" with a bubble pattern. )

Six, team division of labor

Dong Zhen: Product Promotion Copy

Xu Xiang,: Chunfu Tea Publicity Copy

Wang Dan: Brand Positioning

Xu Xiang, Wang Dan, Dong Zhen and Ye Hang: Specific promotion work.

The overall plan of rational management of tea retail stores Chapter 6 "Thanks for your company all the way, flowers welcome the journey that will accompany you soon". Luyu Pu 'er tea will open May Day shopping preferential activities.

Activity time:

20xx on April 27th 19: 00-20xx on May 2nd at 24: 00;

Activity overview:

The following areas are full 100: Yunnan, Guangdong, Shanghai, Zhejiang, Anhui and Jiangsu.

The rest of the area is over 200 postage (except for non-postage areas)

Non-delivery areas: overseas, Taiwan Province Province, Hongkong, Macau, Xinjiang, Tibet, Inner Mongolia, Qinghai, Ningxia, Gansu, Shanxi, Jilin and Heilongjiang. Postage can be modified according to the actual baby, please contact customer service after taking it.

Specific content of the activity:

A perfect Cang Kun article.

(The following tea products are guaranteed to be stored in Kunming warehouse)

20xx Hehetuo-activity price 32 yuan/box.

20xx riding camel 100g- activity price 1 10 yuan/strip.

20xx Leisure Mushroom Tuo-Activity Price 45 yuan/Tuo

20xx Red Edge-Activity Price 9.5 yuan/Tuo.

20xx Sichuan-Chongqing Tuo-Activity price 8 yuan/Tuo.

20xx platinum discus-activity price 155 yuan/cake.

20xx Platinum Cake-Activity Price 130 yuan/Cake.

20xx Shimonoseki Mushroom Tuo (Raw Tuo)-Activity price 38 yuan/Tuo.

20xx cube brick-activity price: 14 yuan/block.