What sports brand copywriting cases are worth learning? Copywriting of sports brands conveys sportsmanship, sportsmanship and full positive energy, such as "justdoit" by Nike and "Anything is possible" by Adidas. These advertising copies are not only catchy, but also full of positive energy, reflecting the sports spirit of independent brands. So in addition to these, talk about these copywriting is also good, as follows:

Advertising copy in Nike's Live Your Greatness

1, the great antonym is not to fail, but not to fight.

Some people think that iron is more important than gold and silver.

3. Greatness lies not in how many times you fall, but in how many times you stand up.

4. Who says the strongest opponent can't be the best teammate?

5. Greatness is not a dream, but the pursuit of dreams.

Copy of the poster made by Jordan Sports for Hudson;

Break the extraordinary limits.

Moreover, as Anta once said, "The real opponent is the one you want to win the most", and converse's "People who are obsessed with details dare to think more." Li Ning said that "every step counts" and other advertising copywriting using brands are all conveying a positive energy with ability and strength; Inherit a spirit and exercise the experience spirit.

If you are responsible for using the brand's copywriting content, it is also good to read more cases, and at the same time you can give yourself some inspiration and direction in copywriting.

Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).

Some brands do a good job in the promotional copy of sports shoes. Can you share it? Personally, I think Li Ning's new propaganda copy of Animal Runner is worth sharing. Li Ning's new running shoes for animals divide the living habits of four kinds of animals into four kinds of running habits, and launch corresponding running shoes. Let's take a concrete look at which animals combine human running habits:

The first group of posters

1. Cold and withdrawn, proud and fond of fun running, walking lightly in the clouds-I run cats.

2. I was born with a big brain hole and don't slide. The most beautiful woman on the runway-I am a fox runner.

I'm not unruly, I just love running by nature. I'm a leopard running, and I'm a teenager chasing the wind in Do not forget your initiative mind.

4. Fight, go forward, axe, cut through thorns, an outstanding representative of the stability department-I am a horse racer _ _

The second group of posters

1. The cat is a runner.

Cat's paw is a silent weapon when approaching prey, and it is an air cushion when jumping and running, just like Li Ningyun LITE technology of Qingyun, which can effectively cushion the impact and is more light and comfortable.

-light cloud, every time you run, you are as light as a cat.

2. Fox Runner

Li Ning Arc gives you a fox-like flexible running experience through the deformation and self-recovery of the whole palm hollow unit structure. -Li Ning arc, every step, as dexterous as a fox.

3. Leopard Runner

Eager to race against the wind like a cheetah, it is bound to race against time. The forefoot of chasing wind running shoes is made of DSP+ carbon fiber, which improves the grip and ensures the torsion resistance, which is super helpful to refresh PB.

-chasing the wind, every second, the cheetah accelerates.

4. Horse racers

_ Tomahawk, as a professional running shoe, is as stable as a horse; DUALLOC technology is used at the inner waist of the midsole, and PROBARLOC technology is used at the arch of the foot, which has multiple protection and blessing, and the strength is torsional, so that you can win steadily.

-Tomahawk, win every battle with stability.

These two groups of posters, the first group analyzes that each animal has the same characteristics as human beings, and also promotes Mengniu World Cup "I'm not ... I'm just ...", while the second group shows the behavior habits and running characteristics of each animal skillfully combined with brand technology. In the copy, we can find that the name of each shoe is highlighted with symbols and named with homophones, and the details are handled very well.

Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).

Sportswear advertising copy: sports nine plus nine chic three down one, sports nine plus nine, chic three down three.

Two, three, three, nine, happy for a long time.

Three times, three times and three times are popular all over the world.

Four, three, three, the power to lead the trend world.

Five, three, three, go.

Sixth, the global enjoyment of sports in twos and threes has long been linked together.

Seven, sports fashion, e sharing.

Eight, down-to-earth, extraordinary taste.

Nine, three transgressions and three clothing, "nine" is different.

Ten, three points exercise the world, nine points health.

Eleven, three, three, good clothes.

Twelve, I want to move, three times and three nights are wonderful.

Thirteen, unlimited vitality, long-term happiness.

Fourteen, nine equals eight plus one, and clothes equals three times three.

Fifteen, three times three: anytime, anywhere, whatever you want.

Sixteen, in a word, sportswear is the first choice.

Seventeen, move the nine rings, only three times three.

Eighteen, play style and wear taste.

Nineteen, unlimited exercise, practice three times in summer, and practice 999 in winter.

Twenty, let the young move. Fashion is three times three, and the movement is endless.

Twenty-one, exercise three times and three times, and be happy.

Twenty-two, my sports brand is three times three.

Twenty-three, three three costumes, Kyushu * * * enjoy.

Twenty-four, three, three, refreshing sweatshirt.

Twenty-five, three, three, enjoy the feeling of exercise.

Twenty-six, exercise makes me more beautiful, and I have thrived.

Twenty-seven, think about it, it's all three times three.

Twenty-eight, exercise is not limited, all in three transgressions.

Twenty-nine, play sports, come if you are brave enough.

Thirty, strategize and forge ahead.

Thirty-one, sports dazzle, fashion international.

Thirty-two, I choose my intention to exercise three times three, and one step is nine days.

Thirty-three, sports fashion three times three long companions.

34, shine by yourself, love three transgressions three times.

Thirty-five, subversive movement three times three, health 100%.

Thirty-six, three, three, make exercise more aerobic.

Thirty-seven, give you two motivations and keep moving.

Thirty-eight, three transgressions and three brands, the highest in Kowloon.

Thirty-nine, youth three times three, dressed in fashion.

Forty, exercise three times three times makes you healthy.

Forty-one, three times three, is permanent (nine).

Forty-two, three transgressions and three movements, together with Kyushu.

43. Dynamic fashion is mine.

Forty-four, infinite vitality, eternal youth.

Forty-five years old, armed and charming.

Forty-six, three times three for sports and one for the Olympics.

47, three years of love, dreams come true.

Forty-eight, sports vitality, self-interpretation.

Forty-nine, three times three times, there is no "stop" action.

Fifty, three times, three times, nine consecutive championships.

Fifty-one, exercise three times and three times, and vitality will last forever.

Fifty-two, three times three, let youth be passionate forever.

53. Exercise three times and three times, and elegance and fashion will last forever.

Fifty-four, three times three, always on your own.