1POP poster layout design
Layout design, that is, composition, refers to conveying commodity information clearly and quickly to people in a relatively short period of time, so as to achieve the purpose of profit. The content displayed in the poster needs to be dealt with in reality, proportion and tone to achieve the publicity effect. The most important thing for a beautifully-made poster is the layout design DD, that is, the advertising content is made reasonably and vividly on a certain size and size of the layout, and the layout is reasonable to attract consumers' attention, so as to achieve better sales purposes. Layout design is to reasonably arrange the relationship between primary and secondary content and color. In composition, we should make full use of visual laws to highlight key points, give posters a sense of direction and order, and guide consumers to look at what first, then what, and what is the key point. Pay attention to the blank space in the poster. The general ratio is 3: 7 or 4: 6. Composition is also a division to achieve the ideal layout effect. Image segmentation mainly depends on lines or surfaces. An excellent poster work is mainly reflected in the coordination and change of each part after the picture is divided. Usually, the layout segmentation of posters is divided into horizontal segmentation, vertical segmentation, vertical and horizontal cross segmentation, variability segmentation and so on.
Experiments show that when people watch a certain visual point, their eyes will soon focus on this point and remain motionless. Using the principles of emphasis and attraction, contrast and blank, balance and change, movement and rhythm, the layout of posters is scientifically designed. The contents of the poster mainly include: title, text, illustrations, borders, etc. Its production steps are usually typesetting, 3d drawing and 3d coloring.
The subtitles in Popper's works are very important visual communication, so it is necessary to outline the most important subtitles in his works. Usually, poster POP fonts include movable type, orthographic type, soft type, chubby type and hollow type. Movable type is the simplest and most commonly used font. The structure of POP font grasps several points: the strokes are vertical and horizontal, and there are almost no smooth strokes. In the process of typing, you can use the method of drawing a grid, try to fill the grid with words, lengthen the strokes, and make the blank parts as little as possible. You can frame, core or overlap text, but not too complicated. Neat pictures are more attractive to consumers. For example, in the poster, you can make some artistic design of fonts to highlight the theme, such as adding borders, color contrast, deformation and so on. When highlighting the preferential price of products, we can strongly compare the original price and the current price in size and color, thus attracting consumers.
Illustration is a very important part of the poster, with strong intuitive and enlightening characteristics. With the rapid development of economy, people seem to be very stingy with their time to understand words, so the accurate expression of illustrations plays a decisive role in the success of posters. There are many kinds of advertisements in the market, and the illustrations with beautiful personality can instantly attract consumers' attention. Illustrations can be paintings,
Take pictures of ...
Clip art, the image of the work can be a two-dimensional or three-dimensional image drawn by plastic arts, or an abstract expression of subjective will, but it must be consistent with the content of the poster. Illustration styles are diverse, such as realistic style, decorative style, cartoon style, etc. The deformation, exaggeration, suggestion and innuendo of each style can attract consumers' attention more. Through reasonable layout design, making full use of the combination of illustrations and the accurate expression of titles and words are important factors to achieve good publicity results. The commonly used techniques of illustration are watercolor, gouache, acrylic, inkjet, marker, black and white, colored pencil, clip art, photography, computer drawing and so on. However, for most supermarkets, hand-drawing is a cheap and quick method, so markers are the most commonly used.
Creation method of 2po poster
Poster creativity is an artistic expression that highlights the sales content. The main purpose is to guide and persuade consumers to consume and sell goods or services in order to expand profits. A good creative method must first have a deep understanding of the product itself, such as the purpose of the product, the target population and so on. From the standpoint of consumers, understand consumption habits, so as to guide consumption. For example: ① The supermarket has made a poster of a certain brand of mousetrap, which shows that a mouse was caught in the mousetrap while stealing. The mouse micro-expression painting has increased consumers' attention and consumption. (2) a watch should highlight the waterproof effect. When designing posters, animals such as fish or turtles can use humorous words to bring the happy expression when the watch swims, which can bring consumers a relaxed and humorous feeling and enhance their desire for consumption.
3POP poster content should grasp consumer psychology.
Consumers' psychology affects their consumption behavior. There are many factors that affect consumers' psychology, including gender, age, mood, hobbies, occupation, environment, income and so on. POP posters have limited space. If the poster design method fits consumers' psychology and attracts consumers directly, the effect may be better. For example, when a brand of milk is promoted, the title in the poster should highlight the green health of milk, and at the same time, it can draw a scene in which a milkman wearing a supermarket logo directly milks a cow listening to music, and highlight the affordable price. Humorous cartoon posters can attract children, and the concept of affordable environmental protection can attract more housewives. The visual effect of accurate advertising concept is worth a thousand words.
Color application of 4POP posters
POP posters play a guiding role in consumers' consumption, and visually meet consumers' needs for practicality, aesthetics, emotion and price of products. As an important factor in advertising performance, color is closely related to consumers' physiological and psychological reactions. Color affects consumers' consumption mood and plays a vital role in the sales of goods. Therefore, when making posters, we should take the image color of goods as a consideration standard. Research shows that color can stimulate people's desire to buy. Taking five kinds of products as examples, their functions are: drug 12.2%, food 52%,
Make up/make up/make up/make up/make up/configure/make up/make up (a bed)
Products 29.3%, clothing 38.6%, machinery 17.2%, etc. Even for strollers and drinks, the influence of color accounts for about 1/5 of the selection rate. Therefore, reasonable and clever use of color can better induce consumption. For example, when summer comes, supermarkets will highlight many cold drinks or popsicles. When painting posters, you can choose refreshing colors such as cyan, blue and green, which can make consumers feel cool. The sale of ice cream can make consumers want to taste it in orange and yellow. Warm colors have a sense of progress, while cool colors have a sense of retreat. In posters, eye-catching colors are generally high-purity colors, and the secondary parts are low-purity colors. Due to the special properties of color, the same tone will have both positive and negative effects.
With the development of the times, binary advertising is developing to ternary advertising, and the future POP will be more cultural, social and entertaining. As a "face-to-face" mode of communication, POP can introduce consumers into products, provide strong development for brands and sales, bring employment opportunities to more vocational college students, and gradually become a new consumption for art lovers.
Steps and skills of hand-painted POP posters Steps and skills of hand-painted POP posters
Hand-drawing is a technical method to draw patterns by hand in various industries. Design hand-drawing is mainly the research of the previous design scheme and the performance hand-drawing of the design results. The early part is called sketch, and the result part is called performance drawing or effect drawing. Let's share with you the steps and skills of hand-painted POP posters, hoping to help you!
General process of hand-drawn POP production
Step 1: Collect the content related to the activity or product.
Step 2: Refine the title and simplify the text.
Step 3: Choose a suitable layout.
Step 4: Choose the right color scheme.
Step 5: Select relevant illustrations.
Step 6: Make POP according to the format requirements.
Tips for making hand-painted POP
Practice hand-drawn POP orthography or movable type first.
Words are the basis of posters. Beginners are advised to buy a copybook and practice calligraphy with markers and calligraphy practice grids.
Second, master several commonly used font modification methods.
The title is the soul of a poster. A good inscription can not only highlight the theme, but also make the picture more vivid. However, there are many ways to modify the title, and beginners may not find the direction. You might as well find several decorative ways you like in practice, so that you can not only master the techniques easily, but also learn them better. At the same time, it can shorten the production time and quickly improve the quality of students' hand-painted POP posters.
Third, pay attention to the layout in typesetting.
The simplest typesetting is horizontal arrangement. Beginners would rather seek stability than expect life and change. At this time, you can use decorative lines or color blocks in the decoration to distinguish the text from the title text, so that they are different from each other, but echo each other. Other typesetting layouts are as follows:
Leave the four sides of the poster blank.
This is also called the external "qi stagnation" of POP posters. If there is no stagnation of qi, the content written on the poster will be pushed in all directions, making people feel suffocated and stuffy in their chests. The specific width of blank space will vary according to the size of the poster, and 3 ~ 5 cm of blank space should be left on the four sides of 2-open (530cm×760cm)POP paper; 4-inch (390cm×543cm) POP should have 2 ~ 4 cm blank on four sides; Generally, 0.5 ~ 1 cm is left blank on the four sides of the card.
Line spacing is greater than word spacing.
As long as the content of POP has more than 2 lines (including 2 lines), it should be noted that the line spacing of each line of text is greater than the word spacing. The specific line spacing is generally between 1/3 and 1/2. The requirement of word spacing is that words are next to words, but generally they cannot be connected together, so a certain gap should be left.
Title, illustration and text each occupy about 1/3 of the poster area.
The title and subtitle of a POP should add up to 1/4 to 1/2 of the whole POP area. Usually the title accounts for about 1/3 of the poster area. (When the POP text content is less, the title can account for about 1/2 of the poster area; When there is a lot of text, the title can also be compressed to 1/4. )
Fourth, don't mix too many colors.
A poster with 3~5 theme tones is enough. Too many colors are easy to get confused, and too few can't highlight the key points. For this reason, the author suggests that the title text can be written in 1~3 colors, the body text can be written in one color (that is, the key contents (such as "delivery", price and date) can be written in another color.
Fifth, the choice of illustrations should be related to the product.
For example, the picture below shows a slim young woman, which is easily reminiscent that Besunyen's target customers are young women, and her slim figure can better reflect the slimming effect of the product.
Sixth, the production of activity posters.
Generally speaking, the main title of the event poster is relatively straightforward, so people can know what the event is at a glance, or the main title is more interesting and the subtitles are relatively straightforward.
There are usually two types of activity poster body templates.
1. Time and place type. Just like writing a composition when I was a child, explaining "when, where and who happened", this kind of activity poster can tell you the time, place and other things that need to be notified.
2. There are prizes and temptations. "There must be brave people under the grand prize". If your competition is rich in prizes, why don't you tell everyone? Perhaps, the number of participants will double and the atmosphere of the event will be even higher.
Of course, it is more attractive to match it with a related cartoon illustration.
Plan book of college students' hand-painted POP poster design competition
I. Background of the event
Exquisite and elegant campus, covered with thick poster culture, is rich in content and diverse in forms. Literary atmosphere promotes students' overall success. In order to promote the construction of campus spiritual civilization, prosper campus culture, enrich campus life and show the color of Bijie University. Bijie University Student Art Design Association will hold a pop poster design competition in this passionate month 1 1! I hope that through this activity, teachers and students will pay attention to the construction of our campus quality and the artistic (exquisite) posters of campus activities. At the same time, it can promote students' understanding of pop!
Second,
Activity introduction
1, activity name: Campus Hand-painted pop Poster Design Competition
2. Purpose: This activity not only enriches the campus culture for all teachers and students, but also enlivens the campus atmosphere. It can also improve teachers' and students' interest in pop advertisements and explore pop poster designers with innovative consciousness and strong design ability.
3. Organizer: Bijie University
4. Organizer: Art and Design Association
5. Venue: Art Square
Third, the work plan:
1. Invite judges:
2. Preparation funds: Prepare materials and funds before 1 1.00.
3. Activity flow:
(1) Registration method:165438+1October 10- 14, and indicate your name, contact number and qq.
⑵ Preliminary contest: After the contestants register, they will create their own works according to the given theme, and submit their works to the Office of Art and Design Association on1October 20th, 165438, and the finalists will be selected by the judges.
⑶ Final: The final will be held on the spot. The four pieces of white paper used in the competition should be flat and clean, and other production tools and materials should be brought by the participants themselves. Participants who need help during the competition must inform the staff first. After the contestants finished their works, they were put away by the staff and quickly left the competition venue.
(4) There are 4 on-site service personnel, 2 contestants and 2 judges. The competition lasts for one and a half hours, and you can submit your contribution in advance. The judges score, and the final score is to remove a highest score and a lowest score, and then calculate the average score. The results of the competition will be announced to the whole hospital.
Note: Outstanding works that have not won prizes will not be returned as collectibles.
(4) Total score = (preliminary score+final score) /2
(5) Award: The Youth League Committee of Bijie University and the Art and Design Association issued honorary certificates.
Four. Participants and engineering requirements:
(1) Participants:
school
(2) Job requirements:
① Specifications of works: quarto
② Working materials: materials are not limited.
③ Form of works: unlimited.
④ Number of works: 1
⑶ Theme of the work: to be determined
Verb (abbreviation for verb) award:
(1), award setting:
First prize, bonus 100 yuan and certificate of honor;
Second prize, second prize 80 yuan and honorary certificate;
Third prize, 50 third prizes and honorary certificates;
Ten outstanding honorary certificates
(II) Activity flow:
Publicity time:165438+10.5-165438+10.3.
Submission time of the preliminary round:165438+1October 20th-165438+1October 22nd.
The preliminary results will be announced on1October 24th 165438+.
Final time:165438+1October 28th.
Awarding time: 65438+February 2.
Exhibition time: 65438+early February
Six, poster requirements:
10 hand-painted campus pop posters, 4 in the preliminary contest, 4 in the finals and 2 in the winners list;
Venue: campus bulletin board
Announcement time of winners:165438+1October 30th;
As a prelude to the activity, posters play a demonstration role in the artistry (beauty) of campus posters, and natural quality is very important. For better publicity effect, posters should have a certain sense of series, and the specifications should be arranged by the Art and Design Association.
Seven. Activity budget
：
Unit price (yuan)
amount
Total price (yuan)
Bonus+certificate
First prize (1)
Second prize (second place)
Third prize (three)
Award for Excellence (10)
Poster; playbill
publicize
flag
publicize
judge
Judge's fee
paperboard
Competition equipment
Marker pen; mark
Competition equipment
total
Six steps and skills of hand-painted POP posters The general process of making hand-painted POP.
Step 1: Collect the content related to the activity or product.
Step 2: Refine the title and simplify the text.
Step 3: Choose a suitable layout.
Step 4: Choose the right color scheme.
Step 5: Select relevant illustrations.
Step 6: Make POP according to the format requirements.
Tips for making hand-painted POP
Practice hand-painted popular orthography or movable type
Words are the basis of posters. Beginners are advised to buy a copybook and practice calligraphy with markers and calligraphy practice grids.
Master several common font decoration methods.
The title is the soul of a poster. A good inscription can not only highlight the theme, but also make the picture more vivid. However, there are many ways to modify the title, and beginners may not find the direction. You might as well find several decorative ways you like in practice, so that you can not only master the techniques easily, but also learn them better. At the same time, it can shorten the production time and quickly improve the quality of students' hand-painted POP posters.
Pay attention to typesetting layout
The simplest typesetting is horizontal arrangement. Beginners would rather seek stability than expect life and change. At this time, you can use decorative lines or color blocks in the decoration to distinguish the text from the title text, so that they are different from each other, but echo each other. Other typesetting layouts are as follows:
Title, illustration and text each occupy about 1/3 of the poster area.
The title and subtitle of a POP should add up to 1/4 to 1/2 of the whole POP area. Usually the title accounts for about 1/3 of the poster area. (When the POP text content is less, the title can account for about 1/2 of the poster area; When there is a lot of text, the title can also be compressed to 1/4. )
Leave the four sides of the poster blank.
This is also called the external "qi stagnation" of POP posters. If there is no stagnation of qi, the content written on the poster will be pushed in all directions, making people feel suffocated and stuffy in their chests. The specific width of blank space will vary according to the size of the poster, and 3 ~ 5 cm of blank space should be left on the four sides of 2-open (530cm×760cm)POP paper; 4-inch (390cm×543cm) POP should have 2 ~ 4 cm blank on four sides; Generally, 0.5 ~ 1 cm is left blank on the four sides of the card.
Line spacing is greater than word spacing.
As long as the content of POP has more than 2 lines (including 2 lines), it should be noted that the line spacing of each line of text is greater than the word spacing. The specific line spacing is generally between 1/3 and 1/2. The requirement of word spacing is that words are next to words, but generally they cannot be connected together, so a certain gap should be left.
You can't have too many colors and you can't mix them.
A poster with 3~5 theme tones is enough. Too many colors are easy to get confused, and too few can't highlight the key points. For this reason, the author suggests that the title text can be written in 1~3 colors, the body text can be written in one color (that is, the key contents (such as "delivery", price and date) can be written in another color.
The choice of illustrations should be related to the product.
For example, the picture below shows a slim' young woman', which easily reminds people that Besunyen's target customers are young women, and her slim figure can better show the slimming effect of the product.
Activity poster making
Generally speaking, the main title of the event poster is relatively straightforward, so people can know what the event is at a glance, or the main title is more interesting and the subtitles are relatively straightforward.
Expansion: the latest model essay of the plan book for the college students' hand-painted POP poster design competition.
I. Background of the event
Exquisite and elegant campus is covered with heavy poster culture, and rich and diverse literary atmosphere promotes students' overall success. In order to promote the construction of campus spiritual civilization, prosper campus culture, enrich campus life and show the color of Bijie University. Bijie University Student Art Design Association will hold a pop poster design competition in this passionate month 1 1! I hope that through this activity, teachers and students will pay attention to the construction of our campus quality and the artistic (exquisite) posters of campus activities. At the same time, it can promote students' understanding of pop!
Second,
Activity introduction
1 Event name: Campus Hand-painted pop Poster Design Competition
2. Purpose: This activity not only enriches the campus culture for all teachers and students, but also enlivens the campus atmosphere. It can also improve teachers' and students' interest in pop advertisements and explore pop poster designers with innovative consciousness and strong design ability.
3. Organizer: Bijie University
4. Organizer: Art and Design Association
5. Venue: Art Square
Third, the work plan:
1. Invite judges:
2. Preparation funds: Prepare materials and funds before 1 1.00.
3. Activity flow:
(1) Registration method:165438+1October 10- 14, and indicate your name, contact number and qq.
⑵ Preliminary contest: After the contestants register, they will create their own works according to the given theme, and submit their works to the Office of Art and Design Association on1October 20th, 165438, and the finalists will be selected by the judges.
⑶ Final: The final will be held on the spot. The four pieces of white paper used in the competition should be flat and clean, and other production tools and materials should be brought by the participants themselves. Participants who need help during the competition must inform the staff first. After the contestants finished their works, they were put away by the staff, and the contestants quickly left the competition venue.
(4) There are 4 on-site service personnel, 2 contestants and 2 judges. The competition lasts for one and a half hours, and you can submit your contribution in advance. The judges score, and the final score is to remove a highest score and a lowest score, and then calculate the average score. The results of the competition will be announced to the whole hospital.
Note: Outstanding works that have not won prizes will not be returned as collectibles.
(4) Total score = (preliminary score+final score) /2
(5) Award: The Youth League Committee of Bijie University and the Art and Design Association issued honorary certificates.
Four. Participants and engineering requirements:
(1) Participants:
school
(2) Job requirements:
① Specifications of works: quarto
② Working materials: materials are not limited.
③ Form of works: unlimited.
④ Number of works: 1
⑶ Theme of the work: to be determined
Verb (abbreviation for verb) award:
(1), award setting:
First prize, bonus 100 yuan and certificate of honor;
Second prize, second prize 80 yuan and honorary certificate;
Third prize, 50 third prizes and honorary certificates;
Ten outstanding honorary certificates
(II) Activity flow:
Publicity time:165438+10.5-165438+10.3.
Submission time of the preliminary round:165438+1October 20th-165438+1October 22nd.
The preliminary results will be announced on1October 24th 165438+.
Final time:165438+1October 28th.
Awarding time: 65438+February 2.
Exhibition time: 65438+early February
Six, poster requirements:
Hand-painted campus pop posters 10, 4 in the preliminary competition, 4 in the final competition and 2 in the winners list.
Venue: campus bulletin board
Announcement time of winners:165438+1October 30th.
As a prelude to the activity, posters play a demonstration role in the artistry (beauty) of campus posters, and natural quality is very important. For better publicity effect, posters should have a certain sense of series, and the specifications should be arranged by the Art and Design Association.
VII. Activity Budget |
：
Unit Price (Yuan) Quantity Total Price (Yuan) Bonus+Certificate
First prize (1)
1/2, 100+5 1 105
Second prize (second place) 80+52 170
Third prize (three) 50+53 165
Award for Excellence (10) 5 1050
Poster promotion 5 1050 banner promotion 1203360 judges' fee1010004 cardboard opening equipment 0.5800400 marker equipment 2050 1000 total 3300.
Art design association
Xx year165438+1October 4th.
2/2
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