● "Specially supplied" building materials
Common in hardcover rooms and engineering projects.
In 2002, in order to enter the hardcover section of a high-end building near Chaoyang Park, a German brand cabinet secretly found a factory in China for OEM production, with the aim of reducing costs again. The person in charge of its brand said that this property hopes to enhance the sense of quality through the reputation of well-known cabinet brands.
Three years ago, a floor brand revealed to reporters that in order to take over the strategic cooperation business of a real estate, they took turns in public relations and even squeezed out the "rebate" part in the originally meager profit space. In desperation, they set up another production line, trying to reduce the investment in the floor, which became the last strategy. In a wooden floor factory, the reporter once saw a large number of "ultra-thin" floors piled up in the warehouse. The person in charge of the brand who once said that the floor is "thick and feels good" said that those thin floors are specially customized for a real estate in CBD.
In the conversation with several designers, we can also know that for the later effect, designers often specify some brands of building materials and attach the price per square meter, which will also serve as a reference for consumers when selling houses. However, when the developer arrives at the procurement link, he will bid for bulk building materials. One is to reduce the price, and the other is not to rule out looking for products with better cost performance. But in the end, there will often be some building materials suppliers to find designers to do the work, hoping that the opportunities they have worked so hard for will be recognized by the design.
One to two, the quality of the building materials used in the end is what developers and building materials suppliers don't want to make clear.
● Imported brands are secretly made in China.
Reduce the cost of entering high-end real estate.
According to the executives of German brand cabinets, imported cabinets were regarded as high-end luxury goods in people's minds at that time. However, in the retail market, because some consumers have begun to pay attention to kitchen life, it is relatively easy to persuade some rich people to buy high-end cabinets, but it is not easy to promote hardcover and tooling projects of the same quality.
High-end buildings in Beijing are often willing to cooperate with brand-name building materials to enhance their own value. Faced with such a high-end engineering market, any brand that is unwilling to lag behind will be tempted. So, after many contacts with the developers, they decided that in order to enter this market, after finding the pulse that the developers wanted this brand but were not so demanding on quality, the German headquarters of the brand also acquiesced: find a factory to cooperate in manufacturing in China.
At that time, consumers who bought this high-end property only knew that their home was a German cabinet of a certain brand, but found that although there was no problem, the details and quality of the cabinet were not comparable to any cabinet in the brand store.
● Same brand, different quality.
Price, material and workmanship are discounted together.
Where is the bottom line of "special supply" products?
The products are specially customized for hardcover projects, which is understandable, especially this channel. Aside from the cost, the original intention is to meet the developer's "special design" requirements for the use effect. At the same time, in order to expand the market, it is understandable that a brand produces different grades of products to compete for more levels of consumer groups. But fundamentally speaking, "special supply" products should have a bottom line when they are "specially made".
A designer with engineering experience revealed that it is remarkable for ordinary consumers to buy building materials, furniture and other products at a discount of 8.9%, while in the same brand docking project, the so-called project price often reaches half or even one third of the retail price. How can we do that? The designer said that under the premise of ensuring quality, responsible brands make great efforts in scientific mass production, manual logistics and raw material procurement to ensure that the final "slimming" products still meet the basic quality requirements of relevant state departments in terms of environmental protection and longevity.
However, an industry insider who is far away from the engineering market also revealed that compared with conscious brands, some building materials suppliers focus on reducing costs and connecting projects, often ignoring the quality of materials at the end. The relevant national testing institutions only carry out "inspection" and "random inspection", which cannot completely block the source of fake and inferior building materials flowing into the market. If the brand is unconscious, the quality cannot be controlled.
It is not difficult to understand that the project construction is not so carefully installed by one household. Therefore, it is not surprising that consumers often encounter problems such as floor cracking, toilet failure, ground water return, window air leakage and so on. Basically, it is the result of double discounts on product quality and construction quality.
● Relevant investigation ●
"Inspection" of building materials
Can it be equal to the quality of the products sold?
At present, "inspection" is the only way to test whether the quality, environmental protection and safety of China furniture and building materials products meet the national standards. However, this way of "selecting" products by enterprises and then "sending" them to official testing institutions for testing is also questioned by consumers because the products submitted for inspection may be qualified and the products entering the market may be unqualified.
Is it possible for building materials products to have the above problems? Wang Yonglin, vice-president and secretary-general of the Wooden Door Professional Committee of China Wood and Wood Products Circulation Association, said that the reason for this phenomenon is that the raw materials, glue, paint and hardware fittings used by the same brand are not completely from the same batch. However, as long as some powerful brands have a perfect self-inspection system, although not every product will be sent for inspection, they can monitor the quality and environmental protection problems of various main and auxiliary materials and finished products of building materials products through this self-inspection equipment to ensure the high qualified rate of products entering the market.
Is the "spot check" notified in advance invalid?
Most consumers believe that "sampling inspection" is a sampling inspection of products entering the market without any preparation, so as to monitor the compliance of products. However, the president of a well-known wooden door brand with a factory in Guangdong and sales in Beijing revealed that the "random inspection" of wooden door products was not that people from the inspection department suddenly went to the exhibition hall or production workshop to pick up a door for inspection. Because wooden doors are mostly customized products, in order not to delay the use of consumers and bring inconvenience to businesses, the inspection department will issue a "sampling inspection" notice in advance, and then the brand will "send" it to the door for inspection.
A person in charge of a wooden door brand in Beijing, who asked not to be named, also told us bluntly that the "inspection" is once a year and the "sampling" time is not fixed. If the brand that has been "sampled" already has a "qualified inspection report", it is not necessary to participate in the "sampling inspection".
Who will hold the bottom line of the quality of hardcover rooms and engineering decoration?
The person in charge of the product department of a home improvement company said that developers usually have slightly lower requirements for the quality of the main materials than ordinary home improvement products. In addition, most manufacturers will not compromise on wood products that may cause environmental harm. However, it will be difficult for some manufacturers to resist the temptation to open "low-end products" production lines for products related to durability and service life. A person in charge of a home improvement company that has been undertaking hardcover projects said that the work of project decoration is not good. In some projects, the budget left by developers for decoration is pitiful. If we want to keep the bottom line of materials and construction quality, the home improvement company will almost lose money.
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