Write about the mutual assistance, mutual needs and mutual demands between products and customers. Connect customers with products. Reduce communication errors between each other. In this way, customers' love for products and customer loyalty will be gradually improved.

Second, pay attention to listening and observing customer feedback.

For copywriting, what needs to be grasped is the user's thinking, and through the first person, inner monologue and other activities, the problems in the customer's mind are written to dispel the customer's doubts. Stimulate customers' emotions and guide customers to implant psychological factors into products.

Third, the relationship in interaction.

It is friendship, promotion, award-winning, affection, public welfare, environmental protection and black technology. Either way, in short, products and customers are surrounded by each other and unbreakable. It is a harmonious closed-loop ecological chain.

Fourth, return is the source of marketing.

Copywriting, advertising, planning, new media and old media all have the same destination, that is, profit. No matter how much operating costs you pay, you will eventually see the return of customer service.

The core of 4R theory emphasizes the relationship between products and customers. For copywriting, it is necessary to straighten out these relationships, so that they will not be blunt and can be expressed smoothly.