Wechat business believes that people are no longer strangers. How did they rise? How did it develop? Can this marketing model become a new trend, or is it just a dream of getting rich? Let me take you to interpret the WeChat business.
It is understood that there are two main modes of WeChat business: B2C and C2C. The B2C model provides a complete distribution scheme by building a WeChat business management system, with a special sales system, and the seller gets a commission by selling. C2C mode is a vertical mode of developing agents and selling products from the first-level general agent to the next level through brands. Among them, C2C is the most common and controversial WeChat business model.
Compared with individual sellers who mainly focus on purchasing and Haitao business, C2C WeChat business has obvious hierarchy. It is understood that C2C WeChat business is generally branded? General agent? A first-class agent? Secondary agent (regional agent)? The three-level agent (individual seller) structure is dominant. Take a box of a brand mask as an example. If the general agent's purchase price is 50 yuan and the first-level agent's purchase price from the general agent is 70 yuan, then the purchase price when delivered to the individual seller is 1 10 yuan.
0 15 explosion, the hydrating effect is unexpected, and the face is cold, and the skin is full of water overnight? In addition to such touching words, the seller also attached a lovely reality show. Is this scene familiar? Yes, this is the portrayal of WeChat business, and 20 14 became popular with social applications.
What is WeChat business? Generally speaking, it is a seller who uses social tools such as WeChat and Momo to display and sell products. Among them, selling goods in WeChat circle of friends is the most mainstream. How hot is the WeChat business now? A WeChat business operation team told reporters:? 20 14 is the growth year of wechat business, and 20 15 is the outbreak year of wechat business. Wechat business will have a great impact on Taobao. ?
Then, can this marketing model, which has sprung up suddenly, become a new trend, or just a dream of getting rich?
How hot is the WeChat business? Very hot!
How hot is the WeChat business? Look at your circle of friends. Do you find that there are always some friends who are quietly showing the advantages of certain products and can buy these products through him/her? These are individual sellers in the WeChat business. They buy goods from agents and then sell them through social platforms.
Although no one can accurately count the number of WeChat business groups at present, industry insiders estimate that the number of people participating in WeChat business operations is as high as tens of millions. There are millions of individuals selling masks in the WeChat business.
The WeChat circle of friends is screened by the mask, and the offline is even more lively. A few days ago, the reporter participated in a South Korean mask brand investment promotion meeting in Guangzhou, with the theme of WeChat merchants investment promotion meeting. Three or four hundred people present are WeChat business operators. Another brand of WeChat business investment promotion meeting was held in Guang Zhouta, with more than 200 WeChat businesses participating. In fact, 300-500 people's competitions are all pediatrics in Wechat business. It is understood that there are thousands of investment promotion meetings in WeChat business everywhere. In addition to the large number of people, the brand will also invite star platforms, and what's more, brand advertisements will be placed on CCTV during the Spring Festival of the Year of the Sheep. According to industry insiders, China Merchants Association has momentum, stars and products, so a China Merchants Association can basically recover the upfront costs. ?
For a long time, the brand investment promotion meeting has been dominated by offline channels, or offline channels are parallel to online channels. However, the high frequency of merchants' fairs, which mainly focus on WeChat business, shows that WeChat business is indeed heating up. The emergence of various micro-business conferences, WeChat business forums and WeChat business service numbers has pushed up the popularity of WeChat business.
Can personal WeChat business make money? Difficult!
As the end of WeChat business ecosystem, a large number of individual sellers have built the bottom of WeChat business. Recently, a highly reprinted article "Insider reveals secrets: friends circle?" Mask? Who did you sell it to? Mentioned in ":"? If you add more strangers as WeChat friends for some reason, then about 90% of these strangers are WeChat merchants, and at least 90% of these 90% WeChat merchants are masks. Look at your circle of friends Of these 90% people who make masks, 90% definitely say that their masks are whitening. Moreover, 90% of the people who make masks must be development agents, not direct sales. These masks have basically no consumers, that is, almost no one buys them because of their use. According to common sense, this product and marketing model is inevitable. However, what deeply subverts you is that some people have made a fortune, and more people who originally wanted to make a fortune don't lack masks. ?
The above paragraph is basically a true portrayal of individual sellers. There are also several new friends in the circle of journalists' friends who are receiving treatment almost every day. New friends? Screening of facial mask and slimming products. It is observed that on WeChat, masks and slimming products are mainly sold. At present, masks are the most popular. Bubbles? Miss Han? , wear? Brands such as the United States have become screen-brushing artifacts. Some insiders estimate that there are no fewer than two or three hundred mask brands operating in the WeChat business model on WeChat.
Why do masks become the first choice for WeChat merchants? A senior skin care brand operation expert said that the mask has the characteristics of standardization, generalization, ease of use, considerable profit margin and huge female customer base. In Baiyun District, Guangzhou, a large number of cosmetics OEM companies have a complete set of product solutions, which can be customized from products to packaging as long as they are cheap100000 yuan. Through the price increase of WeChat business, both the natural general agent and the first-level agent have made money, but individual sellers often start with one or two boxes (dozens of pieces), and they have the right to use them for their own use if they can't sell them. ? This person believes that the model in WeChat business is that agents make money, and most mask brands do not provide returns. Therefore, individual sellers must be self-financing after entering the goods. As for whether the goods can finally enter the sales link, it is not their concern.
The reporter interviewed a friend who has done both Haitao purchasing and personal mask WeChat business. It is understood that selling masks in a circle of friends is an acquaintance business. After the mask entered the goods, a friend came to ask, and then bought one or two boxes to try. It has been sold for two or three months, and now it is almost impossible to sell a few pieces. ? First, the circle is full of acquaintances. If you send more masks, people will be black, but you won't take the initiative to drain and no one will pay attention. Xiao said, now she has returned to overseas purchasing.
Wechat business, what should we do next?
Money is earned upstream, it is difficult for acquaintances to do business, products lack brand reputation, and it is difficult to open up new customers? A series of questions are placed in front of WeChat merchants, and individual sellers have to brazenly screen their circle of friends. In addition, the WeChat business model is often unclear with pyramid schemes, and many pyramid schemes under the guise of WeChat business have surfaced. Then, is there any new development of WeChat business in 20 15, which is regarded as the year when WeChat business broke out?
Wechat commercial brands and operators are exploring and trying. The reporter interviewed Liu Tieming, the founder of Wechat business Operator 77 Team. Liu Tieming believes that WeChat business should promote and sell products in a team way. Liu Tie said: The largest WeChat business team in China is about 20,000 people, with a monthly flow of about10 million yuan. ? In Liu Tieming's view, when 20,000 people run a brand of products at the same time, the effect will come out. In addition, operators are also trying to break the WeChat business? Business bottlenecks and embarrassment of acquaintances. For example, through big data * * * to enjoy the V8 App cloud data of sellers and buyers' information, we can accurately find the buyers and sellers of products such as masks and slimming on WeChat, said founder Wang Shuanglei. Wechat business will blow out on 20 15, and a brand investment promotion meeting can find more than 6,000 WeChat businesses, which shows that there is still huge room for development in the WeChat business market. At present, the problems to be solved are the information asymmetry of sellers, how to help sellers find buyers, and how to make buyers accept sellers. These are all problems faced by WeChat business. ?