1, about speakers
The sharer is a very important factor in the salon. The people who come to the event are either for the guests or for the content shared. These two points determine that the organizer must know the sharer, communicate with the sharer and control the content of sharing.
I didn't know anything about the oh card when I was preparing to do the OH card activity. After communicating with the sharer pudding, I was even more confused. So I made an appointment to experience pudding offline first.
Offline meeting and communication achieve the following three purposes.
1) As an organizer, I have a comprehensive understanding of the sharers and the shared contents.
2) What is the value of this sharing as a participant and what can it bring?
3) As the executor, share it with the sharer on the cognitive level, which is convenient for later communication and implementation.
2. About recruitment
The recruitment of small salons includes posters, copywriting content and recruitment channels.
Poster making
There is no special person to do the poster, so I will design the poster of Ohka this time. How to make a useful recruitment poster for non-designers? My method is:
Please refer to other activity recruitment posters before making 1).
After reading dozens of posters, I summarized a recruitment poster into five contents: theme, introduction of the sharer, activity time, activity address and participation mode.
Then thicken the poster board from top to bottom according to the important priority.
2) After the poster is finished, do a small-scale feedback test first.
The first poster is ready. I'll ask my friend to take a look at it for me. The feedback from my friend is "I don't know what the activity is for after reading the poster".
This shows that the theme of the poster does not fully summarize the content of the activity, and then makes corresponding adjustments, focusing on what problems the activity can solve.
Recruitment copywriting
Posters are the display of activities, and copywriting is the top priority of recruitment.
I also changed the copy of this activity into two editions. The first edition focuses on explaining what an OH card is.
The copywriting structure is:
1. What is an OH card?
2. how to play the OH card?
3. Guest introduction
4. Share content introduction
After feedback from friends, the second edition changed the focus to OH card. What can you get?
So the copywriting structure becomes
What problems can 1 and OH cards solve?
2. What can I get through the OH card?
3. Feedback from the experiencer
4. Guest introduction
5. Share content introduction
So to sum up, writing a recruitment copy needs a different perspective, from what can I give you? What did you get?
According to the daily thinking, what you give others is not necessarily what others want, but if you tell them that they deserve it, others will feel that they didn't get it for nothing, and with the positive feedback from some users, people will feel that they will lose if they don't take it.
recruitment channel
This activity is interactive, and the recruitment is also in the community, so there is nothing to learn from it.
However, the number of small-scale salon activities is small, so we can take advantage of the scarcity psychology in community recruitment. For example, seize the opportunity, hesitate, only miss the opportunity and so on.
3. About the venue
Our salon activities are mainly in the community.
The determination of time needs to be determined with the members of the group first to avoid the time conflict of large-scale members.
When determining the venue, we should not only consider the convenience of community members' participation, but also consider the matching with the content of the event.
This OH card is a psychological guidance process and needs a relatively quiet and undisturbed environment. Therefore, in the choice of venue, we should not only consider the convenience of downtown participation, but also consider the concealment.
If the location is hidden, if you step on it in advance, you should be prepared to make a road map to avoid wasting time looking for the location.
In addition, it is best to visit the venue in advance on the day of the event.
There was an accident this time, and the downstairs of the venue was being renovated, which seriously affected the effect of the venue.
If you arrive in advance, you can negotiate with the construction team in advance and carry out projects with less noise during the activity.
Even if the venue is not fixed, there will be various emergencies, so it is very important to think of the emergency plan in advance.
4. About activities
Some things to pay attention to on the day of the activity
1) On the day of the activity, the group must be informed of the time and place of participation again. It is best to receive your reply, and talk privately if you don't receive it. Otherwise, even after repeated reminders, some participants will still forget, and then be late and delay the activity process.
2) Arrival time, preferably half an hour before the start of the activity, giving a buffer period.
3) Photo shooting at the event site is an important material for summarizing and publicizing the later activities. It's better to choose more after the event than none at all.
4) During the activity, it is necessary to ensure the normal sharing of the sharers in the whole process. Whether it is projection, accident or emergency, we must ensure that the sharing rhythm is not interrupted and deal with it in time.
5) There is highlight feedback at the activity site, and it should be recorded in time. For example, this OH card has a live experience link, and many friends have said many golden sentences. These real-time feedback information is also the evaluation of this activity, and can also be used as publicity materials in the later period.
"I used to have ideas, but I only stayed in ideas. Today's guidance made me think about how to achieve it, how far it is from this goal, and the path to achieve it is becoming clearer and clearer. "
"In this process, it was obvious that that was what I wanted, but I chose another one that was not so good. Finally, I found that this one I chose was the most suitable. This feeling is wonderful. "
6) After the activity, it is necessary to collect the content of the circle of friends of the participants. If you do the same activity next time, this is the best spokesperson recruitment.
This is just a summary of the successful completion of this activity, and there are still many points that have not been involved.
For example, in a closed environment, we can actually do a willingness test before the activities are prepared. When the small partners in the group are willing to spend time and energy listening or telling others, then this activity has the value of continuing. Next, we must strive to be worthy of the efforts of the small partners in the group and really help them.
Well, that's about it ~ I'll add it later, I hope it's useful to you.