Undoubtedly, Weibo is the best publishing platform for topic soft articles. In China in the past, social topics were always reported by traditional official media first, and then commented by the public. At present, almost all social topics are social media comments with Weibo characteristics, followed by in-depth reports by official media, or even just to join in the fun and show their sense of existence. Weibo is rich in topic sources, but his creative threshold is not high. Compared with WeChat based on acquaintances' social circle, the circle of friends is more closed, while Weibo is more open, which can generate instant topics and has strong communication power. Thus, Weibo is also an important platform for publishing soft articles in WeChat business, especially the event marketing soft articles.

2. WeChat soft text

The biggest advantage of WeChat is the "always-on" viscosity of the audience and the borderless ability of information dissemination. Therefore, the main channel for the release of WeChat commercial soft articles should be WeChat and its related tools. WeChat official account and circle of friends are commonly used marketing channels in WeChat business. There are also differences between the official WeChat account and the soft articles published by friends circle. In the circle of friends, the number of words in plain text displayed by WeChat to users is controlled at 6 lines, with *** 102 introductory words.

3. Baidu Soft Text

As a search engine with the largest number of users in China, Baidu has a high position in the hearts of the people, although its reputation is not very good. When you encounter a problem, it is still "Baidu, you will know." It can be said that China's marketing, especially soft text marketing, cannot be separated from Baidu. The Baidu soft article mentioned here refers to Baidu's original soft article, that is, publishing soft articles on Baidu's own products.

For example, Baidu Encyclopedia, "Encyclopedia" gives people the first impression of authority. When we search for keywords on Baidu, the first item under the search list is the content of Baidu Encyclopedia.

4. Forum soft text

Objectively speaking, since the emergence of Weibo, the popularity of PC-side forum community has greatly cooled down. With the social media WeChat, the marketing function of the forum has been greatly weakened because everyone went to the media in the circle of friends. However, this situation is only for most forums. For some powerful forums, the forum not only survived, but also strengthened its position in the forum. For example, Tianya and other well-known forums have a strong concentration of netizens. The most important thing for forum community to write soft articles is that advertisements should not be too strong, especially links, otherwise most soft articles will be deleted by administrators. Of course, if you have the opportunity to apply to be an administrator of a target column, it is also a good way.

5, media soft text

The media soft articles mentioned here mainly refer to paying for publishing soft articles on influential portals or industry vertical websites. This kind of soft text is strictly soft text, which "softens" the hard advertisements that enterprises, brands, products or individuals should do into seemingly just and fair news information in order to achieve the purpose of promotion. The distribution channel of these soft articles is the main channel of these portals-news channel. If the industry distinction is obvious, you can also go to some industry vertical websites to publish articles, such as car home, 39 Health Network and so on. This kind of soft text needs to pay the website to buy promotion channels. Simply put, it costs money to send a soft article in a certain section. Of course, this kind of soft text has the greatest influence:

First, the influence of the portal itself, soft text itself has a great audience flow on the website;

Second, some media belong to Baidu news source, and soft articles are generally spread in the form of Baidu "news" instead of Baidu "webpage". The amount of soft articles in the form of news source published by other websites is amazing, that is, the effect of secondary dissemination is amazing.

Third, if these soft articles are included by Baidu, they basically exist all the time, and the long-term marketing effect is also strong.

6. Other soft articles from the media

Now there are many self-media platforms, and each platform has a certain user group. For example, the little red book, the amateur notes on it, or some promotional soft texts all belong to soft text marketing, and the marketing effects of beauty, home and maternal and child products are good.

Headline number, based on the accurate recommendation of big data, has a large platform distribution flow, and WeChat business is also a good choice for promotion. And Sohu.com, Netease.com, Zhihu.com, etc. These self-media channels can be used as the export of soft text marketing to publish and promote soft texts. There are two ways to promote the media platform: free and paid.

Free is to register these self-media accounts and send soft articles yourself.

Paying is to send soft articles on self-media accounts with a large number of fans, so that the promotion effect of soft articles can be further expanded with the influence of high-quality accounts.

That's all I want to share with you today. I want to share a lot of knowledge about the marketing skills of WeChat merchants. This paper will first introduce several common forms of soft articles of WeChat business and their publishing channels.