Step 1: Choose a store.
Two places are the best choice.
First, there are many office buildings in the company, and second, there are crowded places. Choosing a place with more office buildings can ensure the business at noon. Some restaurants in Hangzhou often have too many empty seats at noon and not enough seats at night. Old catering is very concerned about whether the business at noon can be done well. This can ensure the benign operation of the day. In the commercial and residential area in the west of Hangzhou, the business of big hotels is often bad, but some small restaurants with characteristics are doing well.
There are many channels for choosing a store. You can talk to the landlord through media advertisements, pre-store resale advertisements, or directly find a newly developed house. Another way is to contact the store directly after choosing the general location, no matter what the other party is doing now. Although this method is tired, it works well.
You can take advantage of the Duo Long effect.
Don't think that places with many shops are not suitable for entry. If there are many small restaurants with characteristics in a street, it will cause the Duo Long effect, and it is easier to do business than to go it alone. The key is to distinguish so many stores from other stores.
A rough search for the gathering place of characteristic small hotels in Hangzhou urban area: (A careful investigation before opening will be of great help to the success of a hotel. Entrepreneurs had better visit these stores one by one according to their own entrepreneurial orientation. )
Spicy Street in Wu Qingzhi: It was first famous in Yugu Road near Yuquan Campus of Zhejiang University. After the demolition, the spicy restaurant moved to nearby Wu Qingzhi, and now there are seventeen or eighteen spicy restaurants.
Characteristic small hotel group on Baodi Road: There are only one or two small hotels, and the business is relatively deserted. Since 200 1 Pipchuan Noodle Restaurant was established, specialty shops such as Spicy Restaurant, Chef Zhang, Auntie Dumplings, 900 Bowls and Fisherman's Music have also been established. Because of their distinctive features, it has become a lively dining street.
Characteristic small hotel group between Wenxin Road and Wen Yuan Road in Gudun Road: There are at least 13 characteristic small hotels, ranging from shops with a size of 500 ~ 600 square meters to shops with a size of less than 100 square meters. Restaurants include Tonglu Hometown Cuisine, Wo Wo with Mandile Chicken Flavor, Wo Wo with Yixidi Chicken Flavor, Xiangyuan Hotel, Huaxi Wang Ji, Laoshan Noodle Restaurant, Country House, Rongji Noodle Restaurant, Lvgu Renjia, Chuanzhongchuan and Weimiaoxuan.
Xinhua Road area: Seven or eight characteristic small restaurants, such as Jin Woo bento, Tongshan farm food, Lin Ji old kitchen and Shaoxing farm food, are good at cooking local dishes and have a good business.
Behind the Overseas Chinese Hotel: Because there are small restaurants such as Philo Restaurant and Dafuhao Restaurant, this is the place where Hangzhou chefs often arrange their meals.
A number of small restaurants between Shangtiyu Road and Fengqi Road on Zhongshan North Road: Yipin Casserole, Hongshun jiaozi, Jiubai Bowl Bone Pot, Wenzhou Noodle Restaurant, Lanzhou Lamian Noodles, etc.
Be careful about subletting the store.
It is almost an open secret in the catering industry to earn part of the subletting fee by subletting. Therefore, newcomers must be cautious when subletting other people's stores.
We should pay attention to some traps in subletting storefronts: First, because the sublessor has encountered the road demolition project, it has been unable to open its own business, and only wants to recover some upfront investment through subletting. Therefore, when looking for a store, you must first carefully ask the nearby stores, preferably to the planning, housing management or industrial and commercial departments. If a place is to be demolished, it will generally notify the local industrial and commercial office. Second, the original restaurant was limited in sewage discharge and fire fighting, and was required by the relevant departments to stop operating, but the lessee did not know the inside story. After paying all the subletting fees, I found it impossible to open a shop here. This situation is most common in the downstairs of residential buildings. Third, if the other party cannot provide the real estate license after renting, the industrial and commercial office will not give the business license in this case. The fourth situation is that the other party sublets the store after the business is booming, just to earn the cost of subletting. Some restaurant owners in Hangzhou like this operation. After taking over, I found that this store has been in recession, and it is difficult to make it prosperous again.
If a storefront sublets one after another in a short time, it must also be very careful. There is a saying in the catering industry in Hangzhou: "The paralyzed restaurant is not good at feng shui", which mainly refers to the kind of storefront that has changed hands many times, and it is difficult to do it well. Sometimes, this storefront seems to have many good functions, but some hidden weaknesses are hard to find. For example, although it is located in the city center with a large flow of people, there are also many business buildings on the side. However, there may be problems such as inconvenient parking and inconvenient access. And the result may be that business is not doing well.
Step 2: product positioning
After selecting the facade, we will start the product positioning. Take opening a 300-square-meter hotel as an example.
A safer way is to follow the food trends in a city. Jinhua casserole, for example, was very popular three years ago. A casserole shop of more than 300 square meters can be made in one day.