Khalid believes that many old users have heard of it. It was founded on 1997 by Professor Zhang Wenxing, the first person in China at that time. Because Zhang Wenxing himself is from a technical background, he is much ahead of his peers in surveying and mapping. After the navigation map was officially released in 2000, it led the navigation market with absolute leading edge within five years. In 2005, it also obtained the national first-class surveying and mapping qualification, which is also the first case in China. In 2006, it obtained the investment of more than US$ 6,543.8+million from Softbank and HSBC, and occupied 765.438+0% market share in 2065.438+03. In 20 14 years, with the increase of other navigation products, the market share of Kailide has also declined, but it still has a market share of nearly 57%. It can be said that Khalid has the first market share since its establishment eight years ago.
Professor Zhang Wenxing has contributed a lot to Khalid's success, because scientific people pay more attention to details and have high requirements for professional technology, which also makes Khalid impeccable in user experience. But it didn't last long. In 20 15, Khalid suddenly collapsed, and the net profit dropped from 200 million yuan in 20 14 to160,000 yuan in 20 15. So far, Khalid's market share is almost small. God, NavInfo, which was overwhelmed by it, not only gained a firm foothold in the market, but also further improved its market share. Khalid's failure is not necessarily worthy of sympathy. It is only a rigid product of the old times, and it is inevitable to be abandoned by the times. Looking back on its short-lived market, it is inevitable to predict its failure from the beginning.
First of all, Khalid started with technology, so technology is the only core of its development. But since 2005, we have been receiving all kinds of infringement lawsuits, most of which are in the same industry, and Khalid lost most of these lawsuits. Even in 2008, she publicly apologized to the infringed company in the newspaper and compensated 6.5438 million yuan. Constantly infringing the map copyright of other brands, that is to say, there has been no substantial progress for so many years, and I have been relying on plagiarism to strengthen my navigation map. A company that has always been good at technology begins to give up technology development, so the company is not far from destruction, and Khalid's mistakes are not limited to these.
In 20 13, gaode map was the first to announce the free use of its system. The sudden free use caught companies such as Thinking high-Tech off guard, but they didn't think too much about market share. Within a day, they said that their products could also be tried for free. However, no matter how the market changes, Khalid will still carry out the charges to the end. 20 14 minimum monthly fee 15 yuan, but other brands have been fighting for free for a year. Not only that, Khalid has to upgrade four times a year, and the upgrade must go to a 4S store or a place designated by Khalid. The upgrade process is very troublesome and the extra charge is very expensive. Although Khalid also canceled the charging mode on 20 16, it was too late. The total download volume of Gaode in the market has far exceeded 5 billion, while that of Kailide is less than 1 billion, so there is no market space at all.
Finally, Halid didn't have a golden father. Too arrogant. Originally, it was going to be listed, but because of successive lawsuits, we could only shelve the idea of listing on the Growth Enterprise Market and turn to the New Third Board. At this time, giants such as Ali and Tencent have also invested in their favorite brands. Khalid has been completely squeezed out of the mainstream market after others competed for the market. Someone joked that in the market competition, the boss fights with the second child, and the third child usually dies. However, Lao San and Lao San fought, but the boss was killed. In fact, Khalid still has a chance at this time. In 20 16, a private enterprise in Shandong was willing to invest 1600 million yuan for acquisition, but Khalid refused because he thought he could make a comeback. 20 18 a company in Ningbo was willing to invest 650 million yuan to buy it, but it was also rejected. Only half a year later, he went to talk to Khalid about the acquisition, but this time he cut the price by half on the basis of 650 million.
Khalid, who was once all-powerful, said that its failure, no matter whether the number of users now exceeds 1 10,000, is not worthy of sympathy, as mentioned above. It completely died of its arrogance and ignorance of current events. Violating the laws of the market and the times will only put you under the wheel of history. I believe Khalid's history can also serve as a warning to other companies. Technology is the core, so we should learn to be flexible.
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