He gave a variety of Japanese companies producing economical cars a chance to land in Normandy, and Civic was the first to land.
1973 Honda civic equipped with CVCC engine became the first vehicle in the world to pass the American emission law. Naturally, Civil became the vanguard of this automobile market and won the first place in the war.
The emission law and the oil crisis coexist, and no American brand can play. If you want to buy it, you can only buy Civic, the first one to dominate.
With the big sales in the United States, the sales of Civic in the international market have also risen, successfully occupying the list of imported cars in Canada. From 1976 to 1978, the top card on the list for 28 consecutive months is Civic, 12 months is one year, and 28 months is more than two years.
After the oil crisis, Americans pay more attention to performance cars, but this does not mean that Civic can rely on CVCC engines to eat fresh food all over the world. In the 1980s, after the protracted oil crisis, people thought that it was okay to buy more oil, but it was not very expensive.
In addition, American car companies have also begun to engage in unleaded gasoline and three-way catalytic converters, which makes the environmental advantages of CVCC engines less obvious.
Large-displacement cars, such as Dodge Challenger, were discontinued in the 1970s and revived in the 1980s.
Americans who are "saving energy and reducing emissions, protecting the planet" one second, become economy cars directly the next. Is there a fierce one? Is there a good one?
Seeing the land that was finally enclosed, it was taken back by American cars. Honda is very uncomfortable and worried.
You Americans don't like performance cars. I'll build you one. Shoichiro Honda immediately decided to turn the Civic into a performance car.
After the sales of the second-generation Civic in North America were still bleak, Honda launched the second-generation Civic, adopting two special models, DX and GL. DX has a 5-speed manual gearbox, and GL finally gives Civic a tachometer.
However, the civic that moves again is still the civic. Displacement can't touch the hearts of Americans who believe that "displacement is justice and full power".
Therefore, although the global sales of the 2nd generation Civic in 198 1 exceeded 1 10,000 vehicles, the sales in North America were still bleak, even showing signs of rapid decline.