Extended data
2065438+On August 25th, 2007, the national industrial and commercial and market supervision departments severely investigated and dealt with a number of false and illegal advertising cases, including "159 illegal advertising case for vegetarian meals".
The agent shared the successful case of "159" in the WeChat group, which was suspected of false propaganda. According to the relevant regulations, food advertisements should not be confused with drugs, nor should they directly or indirectly promote the therapeutic effect, nor should they express or imply the therapeutic effect of the food by promoting the efficacy of a certain ingredient.
Even for health food, advertising language must not contain assertions or guarantees indicating efficacy and safety; Relate to that functions of disease prevention and treatment; Claiming or implying that advertised goods are necessary for medical care. "The release of medical advertisements must be reviewed by the health department in advance. If it involves Chinese medicine and the combination of Chinese and Western medicine, it also needs the audit of the Chinese medicine management department and the supervision of the industrial and commercial department. "
References:
China Economic Net-Zodanli agent said that 159' s sales model of convenient miscellaneous grains porridge can cure diseases was