1. In the current online marketing activities, the commonly used online marketing tools include corporate websites, search engines, emails, real-name registration system websites, instant messaging, browser toolbars and other client-specific software, e-books, blogs, RSS, etc. By these means, we can realize the release and transmission of marketing information and the interaction with users, and create a good marketing environment for sales.
Second, convey basic information such as corporate brand image and corporate culture to the public through websites. Publish enterprise news, supply and demand information, talent recruitment and other information. Provide some information and services for suppliers, distributors, partners and direct users. Display, promote and sell products online. Collect market information and registered user information. Other contents and forms with marketing purposes or marketing effects.
Thirdly, judging from the general procedures for enterprises to carry out online marketing, the completion of website construction is not the end of online marketing, but lays the foundation for the realization of various functions of online marketing, such as website promotion and online service. Some important online marketing methods, such as search engine marketing, mailing list marketing and online membership marketing, all have the basic conditions. Generally speaking, after the network marketing strategy is formulated, we must first start the planning and construction of enterprise websites.
Fourthly, classify enterprise websites according to various rules, such as industry, enterprise scale, technology adopted by websites, website host type, etc. In order to reflect the direct relationship between enterprise websites and network marketing, according to the functions of enterprise websites, enterprise websites are divided into two basic categories: information publishing type and network sales type. The form of the website depends on the business strategy, product characteristics, financial budget and the planner's understanding of the enterprise website, so not all websites adopt the online sales model.
5. Compared with blogs, the popularity of RSS is much lower, and there is not a very suitable Chinese vocabulary so far. Maybe we don't need Chinese names in the future. Everyone is used to calling RSS directly. One of the reasons why RSS is regarded as a hot word like blog is that it will have a great influence on the way of browsing Internet content and transmitting information. RSS is a format to describe information content, and it is the most widely used XML application at present.