A lot of previous information has made the smart phone market ready for this small-sized Apple phone, but after the iPhone SE really came to power, it triggered bipolar remarks. Although every Chinese speech has its own special orientation, user feedback and market expectations are generally not as good as before. In today's almost saturated market, it is difficult for all parties to create another explosive product. But why did Apple launch this special 4-inch mobile phone? What are its considerations and real purpose? How to analyze the market feedback behind 3288 yuan and its own cost performance? These problems are worthy of our in-depth study and understanding.
For Apple, the release of new products involves the balance between capital return and market game. According to the data of the first fiscal quarter of Apple's fiscal year 20 16, although the net income and net profit reached record highs, the iPhone sales only increased by 336,5438+00,000 units compared with the same period of last year, which was a record low and basically in a state of stagnation, which was obviously terrible. After all, the iPhone has accounted for nearly 70% of Apple's revenue.
"List of the first fiscal quarter of iPhone fiscal year (20 13-20 16)
20 13
20 14
20 15
20 16
Sales in current quarter (10,000 units)
4778.9
5 100
7446.8
7477.9
The same period last year (10,000 units)
3704.4
4780
5 102.5
7446.8
Increase the scope
29%
7%
46%
0.4%
Looking at the current domestic development environment, economic growth has slowed down, the exchange rate of the US dollar has risen, and international crude oil and commodity prices have plummeted. Many factors show that the smart phone market is in a state of exhaustion under the influence of the big environment. From the characteristics of iPhone products, its own development has reached the bottleneck. The previous generation has released the demand for big screens, but there is obviously no user to pay for the small upgrade of 6 S. More importantly, the economic slowdown has made domestic users gradually prefer more people-friendly domestic mobile phones, which continue to win the love of returnees with an average price of $300 and increasingly mature experience.
"1. Why did Apple launch a small iPhone SE? What's the purpose?
In addition, from the perspective of market sales, the half year after the launch of each iPhone, that is, the two quarters before the launch of the next generation of new products, is often the slowest time for Apple's sales business to develop. Recently, in the first fiscal quarter of Apple's fiscal year, it was revealed that Apple * * * sold 7480.
Wanbu
iPhone
, higher than the same period last year.
7450
Ten thousand, but it didn't reach the market.
7550
1 10,000 units, and Wall Street analysts have lowered the expected shipment of the next phase of the iPhone 6s, with a value of only 45 million units, which is as low as 30% lower than Apple's expected sales. In order to keep the market hot and maintain the product rhythm, it is imperative for Apple to launch a new iPhone, which will be normalized and further shorten the current product marketing cycle.
"Apple's first fiscal quarter list of fiscal year 20 16 (20 13-20 16)
Revenue (USD)
profit
American income (USD)
Greater China
IPhone (Taiwan Province)
IPad (Taiwan Province)
Mac (station)
20 16 fiscal quarter
758.72
183.6 1
293.25
183.73
7477.9
16 12.2
53 1
20 15 fiscal quarter
745.99
180.24
305.66
16 1.44
7446.8
2 14 1.9
55 1.9
Increase the scope
2%
2%
-4%
14%
0.4%
-25%
-4%
So it is not difficult to understand that there are many reasons why Apple chose to launch the iPhone SE at this time. The direct purpose is not only to fill the sales vacancy, but also to effectively use the existing inventory (spare parts) cost. And its pricing and marketing strategy is obviously a re-examination of the China market, which can of course be called awakening the favor of small screen users, but it seems that this is not the core focus. The most important thing is that the iPhone will develop into a diversified product line from now on.
Of course, if you need to further explain the product use of iPhone SE, it is not difficult to understand. Whether it is product function or pricing, we can clearly see Apple's ambition: get more potential iPhone users from the Android market, wake up the "sleeping users" who currently hold old iPhone devices, and further democratize iPhone devices, smoothly enter more emerging markets, shorten the marketing cycle of products, and further expand the product structure.
"Related links
: iPhone SE officially launched, 3288 yuan.
Click to view details.
"2. What are the improvements of 2.iPhone SE compared with iPhone 5s?
“iPhone 5s，
Parameter comparison between iPhone SE and iPhone 6s
mobile phone
iPhone 5s
iPhone SE
iPhone 6s
screen size
4 inches
4 inches
4.7 inches
resolution ratio
1 136x640
1 136x640
1334x750
processor
64-bit A7 processor +M7 coprocessor
64-bit A9 processor +M9 coprocessor
64-bit A9 processor +M9 coprocessor
Random access storage
1 GB
2 GB
2 GB
Fuselage storage
16 / 32 / 64 GB
16 / 64 GB
16 / 64 / 128 GB
Main camera
8 million pixels F2.2
120000 pixel F2.2
Support LivePhotos, 4K video shooting.
120000 pixel F2.2
Support LivePhotos, 4K video shooting.
front-facing camera
65438+200,000 pixels F2.2
65438+200,000 pixels F2.4 retina flash
5 megapixel lens F2.2 retina flash
Fingerprint identification
First generation touch ID
First generation touch ID
Second generation touch ID (faster)
Fuselage size
123.8 x 58.6 x 7.6 mm
123.8 x 58.6 x 7.6 mm
138.3x67.1x7.1mm
Fuselage weight
1 12g
1 13g
143g
battery
1560mAh
1624mAh
17 15mAh
system
IOS8 (upgradeable to iOS9.3)
iOS9.3
IOS9 (upgradeable to iOS9.3)
Fuselage color
Silver/dark grey/gold
Silver/dark grey/gold/rose gold
Silver/dark grey/gold/rose gold
eigenfunction
-
VoLTE、Apple Pay
3D touch, rotation,
apple pay
price
3288/4088 yuan
5288/6088/6888 yuan
In terms of hardware configuration, although the iPhone SE uses a 4-inch small screen, the overall size is small, but it is equipped with the same A9 processor as the iPhone 6s, and it is also equipped with 2GB of running memory. Not only that, iPhone SE has also been upgraded to the latest12 megapixel camera in the current iPhone series. The overall hardware configuration is completely in line with the iPhone 6s, and it is natural to run the latest iOS 9.3 system smoothly.
In addition, through comparison, we noticed that although the body measurements of iPhone SE and iPhone 5s are the same, iPhone SE is equipped with a larger capacity 1624mAh battery. Thanks to the A9 processor with 14nm technology, the power consumption of the whole machine is reduced and the battery capacity is improved. Compared with the iPhone 5s, the battery life of the iPhone SE is definitely longer. Compared with the iPhone 6s with almost the same configuration, although the battery capacity of the iPhone SE is reduced by 965,438+0 mAh, the screen as a big power consumer is also reduced to 4 inches, so the battery life should be better than that of the iPhone 6s.
Through the comparison of hardware parameters, the hardware improvement of iPhone SE compared with iPhone 5s is mainly reflected in the processor, running memory and camera, while the circumference of the fuselage has not changed.
"3. The 3.iPhone SE looks exactly like the iPhone 5s?
The appearance of the iPhone SE looks very much like the iPhone 5s a few years ago, which means new wine in old bottles. But in fact, compared with the iPhone 5s, the iPhone SE is not only as simple as adding a rose gold color scheme. Let's take a look at the subtle changes in the appearance of iPhone SE compared with iPhone 5s.
First of all, the oblique cutting process of the fuselage is different. The chamfer of iPhone 5s is directly bright metal, while Apple has sandblasted the chamfer of iPhone SE. Although it will not be as shiny as the corners of the iPhone 5s, this treatment is more integrated. From Apple's point of view, this kind of treatment reduces the technological process, further reduces the manufacturing cost, lowers the selling price, contributes to the rapid popularization of iPhone SE and expands Apple's market share.
On the back of the fuselage, the Apple logo of iPhone SE has also been replaced by liquid metal, while the iPhone 5s and previous machines have adopted the metal surface etching and polishing process. The logo made of liquid metal looks brighter and more wear-resistant. In terms of body measurements, the iPhone SE is exactly the same as the iPhone 5s, that is to say, the phone case or other accessories previously bought for the iPhone 5s can be used on the iPhone SE painlessly. There will be no use of the iPhone 6 case on the iPhone 6S (the body of the 6S is slightly thicker).
After appearance comparison, it is obvious that iPhone SE follows the production line of iPhone 5s. In addition to the "SE" logo on the back of the fuselage and the newly added rose gold color scheme, it is difficult to see the difference between them from the appearance. However, in China, the iPhone 5s still has a large number of loyal fans. According to reliable data,
The shipment of iPhone 5s ranks first among all previous iPhone products, which is far from the second iPhone 6. It can be said that the design of iPhone 5s has shaped a generation of classics, and iPhone SE is a successful replica of the classics.
"4. Why didn't you use the latest 7000 series aluminum alloy?
Starting from the iPhone 6s series, Apple switched to the 7000 series aluminum alloy with higher hardness. The hardness of 7000 series aluminum alloy is higher than that of 6000 series aluminum alloy, but the disadvantage is that it is not corrosion-resistant, and the mobile phone case will experience various acid and alkali environments in the manufacturing process, which is undoubtedly higher than that of 6000 series aluminum alloy in manufacturing time and cost. IPhone SE is still used with iPhone 5s&; IPhone 6 adopts the same 6000 series aluminum alloy, which is of great benefit to reducing the manufacturing cost of the whole machine and is also conducive to large-scale distribution of goods. After the release of Apple's new products in spring, Cook began by telling about Apple's efforts in resource recycling. Let us have reason to guess that the raw materials of the iPhone SE shell may come from the recycling of some iPhone 5s or iPhone 6, which undoubtedly reduces the cost of some raw materials.
In addition, compared with the rounded shape of the iPhone 6, the biggest disadvantage of the hypotenuse of the iPhone SE is that the hypotenuse is not resistant to bumping. Once bumping happens, the scratches will be very obvious and need more protection in daily use.
"5. Why does 5.iPhone SE use the first-generation touch ID?
It should be pointed out that iPhone SE uses the same first-generation touch ID as iPhone 5s and iPhone 6, which is not as fast as iPhone 6s&. 6s plus. There are two reasons: 1, iPhone SE adopts the mold of iPhone 5s, and the internal structure design may not allow the adoption of a brand-new touch ID. 2. Save the cost and digest the spare parts in stock. Through the disassembly of the real machine, we found that the structural difference between the two generations of touch ID is very small, and combined with the price of 3288 yuan, it is obvious that the latter is more likely.
"6. What are the new features of 6.iOS 9.3?
IPhone SE is pre-installed with the latest iOS9.3 system. Thanks to the built-in A9 processor and 2GB of running memory, such excellent hardware foundation makes iOS9.3 run smoothly. Focus on the real function update of iOS9.3, mainly in the following four aspects.
The first is to increase the night shift mode. Similar to the eye protection mode in the domestic customized UI, night shift is smarter. It can judge the local time by using the clock and positioning information in the iOS device, and then automatically adjust the color of the display screen to the cold light source to make the eyes more comfortable. Of course, users can also control the opening and closing of night shift by themselves.
Followed by the memo encryption function. This function should be used frequently in daily life. After all, some sensitive information is inevitably stored in the memo of the mobile phone. In the unlocked state, it is not conducive to the protection of personal privacy if there is no barrier protection. Obviously, Apple doesn't want to embarrass users. In iOS9.3, the function of password or fingerprint encryption is added to protect memos, which effectively enhances security.
Then there is the enrichment and perfection of health application. At first, the information presented by health applications is monotonous and needs the assistance of wearable hardware, which is of little significance to ordinary users. The improvement first lies in the compatibility of third-party apps, which can integrate third-party data and present it in a more direct and beautiful chart, thus providing more valuable information and suggestions. Of course, if you want to fully tap the potential of this healthy application, it is recommended to use Apple Watch.
Finally, the continuous update of CarPlay has improved the car Apple Music and services near the map. Users can directly experience Apple Music's music playback, content recommendation and other functions on the central control display screen of the car. The nearby function of the map is not new. It helps to find nearby gas stations, parking lots, restaurants, cafes and other places, just like the services of Gaode and Baidu. Of course, the premise of experiencing CarPlay is that you have a car that supports the service.
"7. Without 3D Touch, there would be no live photos?
Back to the products of iPhone SE, regardless of cost or technical factors, iPhone SE has reduced the functions of 3D Touch and adopted the first-generation touch ID consistent with iPhone 5S. Will these make some discounts for further iOS experience? Next, we will answer this question for you.
3D Touch has received a lot of criticism since it was installed on mobile phones, but the talk of merging eggs is endless. Objectively speaking, 3D Touch is only an extension and supplement of touch operation at present. Through the operation of Peek and Pop, users can directly and conveniently preview the content, publish and return without clicking the back button in the upper left corner. To some extent, it optimizes the one-handed operation of large-screen mobile phones. As a small-screen mobile phone that continues the classic, 3D Touch has limited significance. Even a function that seems to rely on 3D Touch, such as Live Photo, can be compensated by a long press operation, so the lack of 3D Touch will not affect the user experience.
The touch ID fingerprint recognition of iPhone SE is still the same as that of iPhone 5S, and many people will worry about the unlocking speed and application scope. Technically, the first generation of touch ID lags behind the second generation in the recognition rate and speed of wet hands, but in the real experience, the gap between the two is not so obvious, only a few milliseconds, plus the coverage of cutscenes is not so obvious. Functionally, payment, encryption and unlocking all support the touch ID of iPhone SE, and there is no discount.
"8. Will 8.Apple Pay be absent from the iPhone SE?
Fortunately, the slimming of iPhone SE did not work on NFC, and the NFC module was preserved. This means that iPhone SE also supports chic Apple Pay. And the experience is the same as other products, the camera scans the card and completes the payment by fingerprint recognition, which gives people who are keen on various payments another important reason to choose iPhone SE.
Overall, iOS9.3 running on iPhone SE has improved many functions, which not only makes iOS more grounded, but also has many possibilities to connect with everything around it. The slimming of some hardware of iPhone SE has not affected the excellent experience of iOS, but it will be more handy in operation because of the small screen. The reservation of Apple Pay will undoubtedly be an important plus item.
"9. What are the advantages of 6s Plus for taking photos in dark light and optical image stabilization?
Although the appearance of iPhone SE has not changed much from that of iPhones 5s, it can be said that it has made a qualitative leap in taking pictures. However, we don't need to compare with the iPhone 5s in the camera. After all, it was a product two years ago, so it is appropriate to upgrade. IPhone SE is equipped with12 megapixel iSight camera, which can shoot 4K video continuously and support the Live Photos function of iPhone 6s. All this is the configuration of the iPhone 6s, so it is necessary for us to see what is the difference between the 3k iPhone SE and the 5000 yuan iPhone 6s Plus, and what sparks can the rookie and the machine emperor spark?
The most serious test of a mobile phone's photo-taking ability is in low light. For the first comparison between the small steel gun and the machine emperor, we chose this weak light+external reflection environment. The iPhone SE and iPhone 6s Plus are basically the same on the camera, so we can see that there is almost no difference between them. IPhone SE still maintains apple's fine tradition in low light. Of course, this sample is slightly darker than what the naked eye actually sees, which is why Apple deliberately dims the camera to control the noise.
It is difficult to photograph self-luminous objects in low light. There will be partial exposure when the focus is above, but the object will be dark when the focus is around. Comparing the proofs, we can see that when the focus is on the lantern arm, the whole picture is not exposed or too dark, and everything is so harmonious. In addition, through the 100% screenshot, we can see that the details of the flower spike of the red rope and the outer wall extended by the lantern are very clear, and there is no big gap under extreme conditions.
"10, outdoor imaging performance and 6s Plus are almost the same?
We compared the 100% screenshots of the two in low-light proofs, and found that there was little difference between them, so we compared the 200% screenshots of iPhone SE and iPhone 6s Plus in outdoor proofs. First of all, it should be explained here that the details of 200% screenshots in daily life have exceeded the picket level of ordinary consumers. Here, we only look for the difference between the two. Most users will only enlarge the picture by 30%-50% for comparison. Through 200% details, we still can't see a bigger difference. The clear place is equally clear, and the extreme place has also been seriously discredited.
To test the white balance ability of a mobile phone, we all look for scenes where red and green colors appear at the same time. In the fruit shop, we also met the counters of red apples and green apples. Through the proofs, we can see that the white balance of iPhone SE and iPhone 6s Plus is inaccurate at the same time, and both red and cyan will have warm colors, which is slightly inferior to Samsung's flagship Android phone.
In this sample, we can't see the difference between the two, but it is undeniable that the iPhone series products were the benchmark for taking photos with smart phones. Here we comment on some advantages of taking photos with iPhone SE. First of all, the blue sky and flowers can be accurately restored, and the transition between flowers and blue sky is not sloppy. The whole sample also accurately reflects the mellow feeling of flowers.
▲iPhone SE sample ()
▲
IPhone SE proofs ()
▲
IPhone SE proofs ()
▲
IPhone SE proofs ()
▲
IPhone SE camera+post-proof ()
Through the proofs, first of all, we can be sure that there is almost no difference between iPhone SE and iPhone 6s Plus, so we don't have to worry about the poor photography of this small steel gun. Obviously, the competitor of iPhone SE is not iPhone 6s Plus, but more Android smartphones with a price of around 2,500 yuan. Although the imaging effect of iPhone SE is excellent, it lacks a more natural beauty effect and faces many opponents. IPhone SE is not optimistic. However, with the help of many excellent software of iOS, iPhone SE can also make great changes in the later stage of the photo.
You can't have your cake and eat it. No matter how you choose iPhone SE, you won't regret taking photos.
"1 1. Which version of iPhone SE is the most affordable?
This site collates the selling prices of iPhone SE in various countries and regions, and makes statistics in RMB, as shown in the following table:
"iPhone SE price summary.
Country or region
16GB
64GB
Bank of China
3288 yuan
4088 yuan
American edition
About 2585 yuan
About 3235 yuan
Hong Kong version
About 29 15 yuan RMB
About 3585 yuan
Japanese version
About 3055 yuan.
About 3750 RMB
template
About 3 105 RMB
About 3905 RMB
European edition
About 3565 yuan
About 4295 RMB
English edition
About 3350 RMB
About 4090 RMB
On the whole, the American version is the cheapest in all countries or regions, and it also has the characteristics of full netcom, but the disadvantage is that it will not enjoy the service of 1 year warranty in China. The Hong Kong version is the most suitable version for domestic users, because the price ranks second from the bottom, and it also supports the policy of one-year joint guarantee in the Mainland. The disadvantage is that it does not support full netcom, and telecom users still need to bypass it. In addition, in addition to the one-year warranty, the Bank of China version also provides privileges such as 7-day unreasonable return and 15-day exchange. Therefore, if the picture is affordable, the American version is the best choice; If you weigh the warranty and price, it is recommended to buy the Hong Kong version. If the money is not bad, the Bank of China version will make you feel more at ease.
"12, how to avoid modifying the recycling machine for iPhone 5S when buying?
Different from the past, although iPhone SE is a mobile phone just released by Apple, there is no possibility of renovation at the initial stage of listing. However, because it is almost exactly the same as the iPhone 5S in appearance, there have been many news reports. Bad businesses are recycling the back cover of the iPhone 5/5S in large quantities, engraving the word SE on the brand-new fake mobile phone case with laser technology, and adding various processing, the cost is only about RMB in 60 yuan, so it is considered as iPhone SE.
▲iPhone SE has a rose gold color scheme.
In fact, it is very simple to avoid such risks. Don't be greedy and cheap, buy a mobile phone from normal channels. For example: Apple official website, JD.COM, Gome, Suning and other official direct e-commerce websites. In addition, if you want to buy other versions of iPhone SE through Taobao or other third-party merchants, you need to check the machine carefully after purchase, and don't rush to lend money.
"13, which hardware of iPhone SE has not been upgraded?
Although the iPhone SE is a hardware upgrade version of the iPhone 5S, and its performance is comparable to that of the iPhone 6S, what you often see and what Apple mentions are upgrade points. In fact, not all the hardware of iPhone SE adopts the same specifications as iPhone 6S. For example, 65438+200,000 pixel front camera. In my opinion, this is a serious acclimatization in China. First of all, girls who like small-sized mobile phones account for a large proportion, even much higher than boys. Today, with the popularity of social software, whether your avatar is beautiful and whether the front camera is clear has become the most important point for users. In the past two years, you have hardly seen any manufacturer who will not work hard on the front camera. Obviously, the iPhone SE's 65438+200,000 pixel front camera is not enough.
▲ The size and weight of the whole machine have hardly changed compared with that of the iPhone 5S.
In addition, since the "Bai Wan Gate" appeared in the iPhone6, the fuselage material of the iPhone 6S has been upgraded from the previous 6000 series aluminum (iPhone 5/iPhone 5S/iPhone6/6 Plus) to the harder 7000 series aluminum. However, the iPhone SE still uses the previous 6000 series aluminum, but this need not be too concerned, because its body size is smaller, its appearance structure is more stable than that of the iPhone 6, and it is not easy to bend. In addition, its fingerprint identification module is the same as that of iPhone 5S/iPhone 6/6 Plus, which is the first generation fingerprint identification. Compared with iPhone 6S, it is not as good as the second generation fingerprint identification module in recognition rate and response speed.
"14, should I choose 16GB or 64GB?
With the development of multimedia function of mobile phone by Apple, the storage space of 16GB is really limited. First of all, iPhone SE supports live photos, so it takes up twice as much space as ordinary photos with12 million pixels, because it also stores a short video. From the actual measurement, a scene photo.
The photo is basically around 4.5M Secondly, iPhone SE also supports the recording of 4K ultra-clear video. According to the actual test of Bian Xiao,
If 4K video shooting with 30 frames per second is started, only 10 second will take up about 67M of space. So for 16GB iPhone SE, you will fill up your storage space in half an hour, and this is still the case when you basically don't install other apps.
▲ Not equipped with 3D-Touch function.
Therefore, for most people, Bian Xiao recommends the 64GB version. Otherwise, it is very annoying to make you want to delete something to expand the space before taking pictures every day. Relatively speaking, 16GB is more suitable for people who like small-screen mobile phones and IOS systems, and consumers who don't care much about the multimedia function of mobile phones. However, the problem has also come. The price of the 64GB version of the Bank of China is as high as 4088 yuan, and its competitiveness has dropped a lot. As for how to choose, it depends on your wallet.
"15, is it as easy to leave scratches as the iPhone 5S?
▲ The frosted border of ▲iPhone SE is not easy to leave scratches.
This iPhone 5S in our mobile phone channel is basically covered with bruises, leaving many obvious marks on the border due to bumps. In fact, users who have used iPhone 5S know that its bezel chamfering adopts CNC high-speed polishing process, which is easy to leave scratches. Although the body material of the iPhone SE has not changed this time, it still uses 6000 series aluminum, but the frame is frosted and it is not easy to leave slight scratches, so you don't have to worry about scratching the frame when you put it with the key. However, in the face of such a serious injury, its performance will still be the same as that of iPhone 5/5S.
"16, how much is the iPhone 4S/5/5S in your hand?
Judging from the average recycling price of the third-party recycling platform "Love Recycling", the average recycling price of iPhone 4S is 227 yuan, iPhone 5 is 389 yuan, and iPhone 5S is 954 yuan, depending on the color and whether it is within the warranty period.
Therefore, in addition to the iPhone 5S, it is worthy of recycling, and its previous mobile phone is not of high value, so it is also a good choice to keep it as a souvenir. In addition, Apple officially released the policy of upgrading and purchasing new iPhones. Consumers can directly take the old iPhones to the Apple Store to check the offset price, but it will be relatively lower than the third-party platform.
Click to view details.
"17, what other models are there at the same price?
For users who love small-screen non-IOS control, there are not many mobile phone manufacturers that are truly competitive at the same price except iPhone SE. Bian Xiao first thought of Sony Z5 Compact, its 4.6-inch screen size, Qualcomm's flagship processor, exquisite and pleasing appearance, and so on. The price of the Hong Kong version is about 3,000 yuan, and it is not listed in China. If we only consider the appearance and screen size, there are actually some models that are worthy of reference and recommendation for exquisite small-size mobile phones.
It should be said that this time Apple brought another rhythm. Perhaps a large number of domestic manufacturers will soon pave the way for the small-screen flagship product line, such as Meizu and Nubia. This year, the fight between mobile phone manufacturers will intensify, and every product that is about to be born is equally worth looking forward to.
As the most important product of Apple, iPhone still accounts for nearly 70% of Apple's financial income, and its development trend and marketing strategy are enough to affect the whole group company. From the data of all parties, although it is already in an ultra-low growth environment, it will also help Apple accelerate the adjustment of the company's strategy and revenue structure to ensure the healthy growth of the iPhone. It is generally believed that in addition to increasing innovation, Apple needs to adjust its existing product strategy and launch products with real design and technological innovation, and iPhone SE has obviously become the first step of Apple's product strategy adjustment.
In the current proportion of iPhone sales, the high-end market is still its core goal. With the gradual saturation of this market, Apple began to seek new growth points, and it is obviously imperative to reposition and consider market segments. Different from the previous iPhone 5c, the new iPhone SE adopts the latest processing platform, and has been upgraded and optimized in the aspects of taking photos and battery life that consumers are most concerned about. Although some functions have been streamlined due to cost control, and the classic style of iPhone 5s has been re-engraved in design, it does not affect its flagship performance at all.
For ordinary users, screen size and market price determine the positioning of a product. The starting price of 3288 yuan (domestic licensed) also makes most users think that iPhone SE is a "cheap version" of Apple's mobile phone, but it is not. The combination of classic design and the latest technology is its characteristic, and the real operating experience is no less than the current domestic big-screen flagship, while Apple's pricing is based on the consideration of market segments and regional needs. "Getting more potential iPhone users from the Android market, awakening the' sleeping users' who currently hold old iPhone devices, further democratizing iPhone devices, smoothly entering more emerging markets, and shortening the marketing cycle of products are just another step in Apple's strategic adjustment, which has nothing to do with screen size. 」
At present, the iPhone SE has been officially launched in China, and the price starting from 3288 yuan can be said to be the cheapest pricing in Apple's history. In order to attract more users, Apple will further introduce cooperative preferential plans, such as purchasing machines in 0 yuan, installment payment, trade-in and so on. I believe that it will achieve good sales. Back to the question of value, if you don't mind its 4-inch screen, as the cheapest new machine in Apple's history, it is indeed a rare masterpiece.